Topic: 2014 Super Bowl Ads
Fewer than half did in 2013
By Christopher Heine on Jan. 29, 2014 - 5:33 PM EST
Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…
Host committee unveils a 45-person operation
By Christopher Heine on Jan. 29, 2014 - 4:03 PM EST
The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner…
Who's advertising what in the run-up to the big game?
Jan 29, 2014, 10:36 AM EST
Highlight the space below to see who the advertisers are: Volkswagen Squarespace Bud Light Toyota Highlander Wonderful Pistachios Bud Light (again) M&M's Jaguar USA AXE Butterfinger Dannon Oikos Hyundai Elantra CarMax Audi GoDaddy Kia
When is it all over for the big spot in the big game?
Jan 27, 2014, 7:08 PM EST
When Does the Super Bowl Ad Die? Part 1: Ask The Digital Guys