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Topic: 2014 Super Bowl Ads

Why Would Anyone Need to Update Facebook While Driving?

Lawmakers point to Mazda Super Bowl spot as a disturbing trend

A Mazda Super Bowl ad showcasing the connected capabilities of its new cars became the poster child for distracted driving during a day-long summit held by the Senate commerce committee. The…

A Play-by-Play From Jaguar's Super Bowl Social Media Lair

Carmaker embraces its role as villain on Twitter

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a…

Some 'Real Americans' Don't Like Coke's Super Bowl Spot

#AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines

Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs

For peeps who want something more than football on Sunday

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The…

Anheuser-Busch Is the Super Bowl’s Top Sponsor

Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms

Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots?

Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

Social Media Center to Help New York Deal with Super Bowl Mayhem

Host committee unveils a 45-person operation

The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner…

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