Advertisement

Topic: 2014 Super Bowl

Here's a Timeline of Brands Scoring Big in Social Media in 2014

'Twas the year of bacon-scented alarms and tweeting mittens

It's been quite a year for brands in social media, highlighted by the World Cup instead of the Super Bowl for a change as Nike, Beats by Dre and McDonald's…

Here Are the Most Effective Ads of 2014 (So Far)

Includes work from Budweiser, Procter & Gamble, Google—and a certain potato brand

As it turns out, a lot of people found they had dust in their eyes after sitting through Budweiser's poetic tale of star-crossed companions in its "Puppy Love" Super Bowl spot.…

Infographic: Budweiser's Super Bowl Ads Killed It on Social for a Week

'Puppy Love,' 'Hero's Welcome' run wild on Twitter and YouTube

Last week, Friend2Friend shared exclusive overnight data with Adweek on the Top 10 big-game spots according to the raw number of Twitter hashtags produced in their names. While Budweiser's sentimental…

New Girl, Brooklyn Nine-Nine Come Back Down to Earth

Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

How Portlandia's Social Effort Pounced on Lame Super Bowl Game

Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

Super Bowl Supercut: All the Ads in 2 Minutes

Adweek's annual mashup of every Super Bowl ad is here

From Bob Dylan to Seinfeld via Pepsi, Transformers, Captain America, Stephen Colbert, Ellen and the rest, here is all you need to know about the 2014 Super Bowl ads in…

JCPenney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens

Stunt causes buzz and goads Kia Motors and Doritos

Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl…

Terry Bradshaw to Sit Out Super Bowl

Fox analyst’s father passes away at 86

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday,…

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines

Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

Advertisement