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Topic: 2014 Sochi Olympics

NBC Could Hit a Billion in Olympic Ad Revenue [Video]

John Tejada with this morning's top stories on Adweek.com

NBC could strike gold in ad revenue in Sochi, we find out how the agency Royale got where it is today, and Robert Klara tells us what Amway is really…

Winter Olympics Update: NBC Is In the Pink

With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

The NHL Network Should Probably Read This Week's Data Points

A look at the top stories on Adweek

Today, the NHL Network is launching NHL Tonight: 2014 Sochi Edition, a live highlights show that will run immediately following the Latvia-Switzerland telecast. In this week's Data Points we learn…

Olympics Viewers Don’t Like Celebrity Endorsements

Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

NHL Network Preps Olympics Highlights Show

NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

Nothing Can Stop The Walking Dead

AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

Most News Organizations Are Using Security Contractors to Help Keep Their Teams Safe in Sochi

Fears mount over militant activity

With the Winter Olympics underway, the governments of several countries (including the U.S.) have battened down the hatches in case of violence, attracting both sports and political coverage to Sochi.…

NBC Snows Over Rivals in First Night of Winter Olympics

20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

What Brands in Sochi Are Doing for Security May Surprise You

On-location marketer reveals preparations and headaches

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them…

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer

Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

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