Topic: 2013 Super Bowl Ads

Oreo's Royal Baby Tweet Gives Birth to Twitter Debate

Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in…

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries

Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

How Advertisers Can Stoke Super Bowl Buzz Year Round

Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

All Publicity Is Good for Go Daddy's New Star

After years of solid acting, Jesse Heiman is an overnight sensation

For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…

Six Questions: Jesse Heiman

Go Daddy's New Star and Adweek's Emma Bazilian talk kissing

Six Questions: Jesse Heiman

All the Super Bowl Ads of 2013 in Two Minutes

Is it already a year since God made a farmer and Willem Dafoe was the devil?

From Willem Dafoe's devil to babies in space via Bob Odenkirk's Samsung head honcho auditioning Paul Rudd and Seth Rogen, here's a reminder of every ad from Super Bowl XLVII.…

Taco Bell, Doritos Dominated Super Bowl Social Media

Paul Rudd and Samsung buzzier than Beyoncé and Pepsi

From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…

Mercedes-Benz, Hyundai See 'Super' Big Game Results

Auto brands get stellar effect online from spots

A flood of traffic to both and suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. says the Mercedes…

Twitter and the Baby Clydesdale

Budweiser gets more than 11,000 tweets from fans looking to name its Super Bowl foal

Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…