2013 Super Bowl Ads

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community By Radha Subramanyam

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

All Publicity Is Good for Go Daddy's New Star After years of solid acting, Jesse Heiman is an overnight sensation By Tim Nudd, Emma Bazilian

For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…

February 5, 2013, 12:38 AM EST

Six Questions: Jesse Heiman Go Daddy's New Star and Adweek's Emma Bazilian talk kissing

February 4, 2013, 6:04 PM EST

Trailer Mash: Super Bowl 2013 Your Adweek Annual is ready. All of the Big Game ads in two minutes

February 4, 2013, 4:59 PM EST

Taco Bell, Doritos Dominated Super Bowl Social Media Paul Rudd and Samsung buzzier than Beyoncé and Pepsi By Emma Bazilian

From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…

February 4, 2013, 2:52 PM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots By Christopher Heine

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Twitter and the Baby Clydesdale Budweiser gets more than 11,000 tweets from fans looking to name its Super Bowl foal By Mike Shields

Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is…

February 3, 2013, 1:33 PM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein By Christopher Heine

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Six Questions: Will the big Super Bowl spot ever die? Another game, another $4 million per spot. Will it ever end?

February 1, 2013, 4:51 PM EST

Losing Game: Super Bowl Ads and the Mute Button 28% of spot's impact lost without sound, per researcher By Christopher Heine

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

January 31, 2013, 2:14 PM EST

Topic: 2013 Super Bowl Ads