2013 Super Bowl Ads | Adweek 2013 Super Bowl Ads | Adweek
Advertisement

Topic: 2013 Super Bowl Ads

Oreo's Royal Baby Tweet Gives Birth to Twitter Debate Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in…

July 22, 2013, 7:57 PM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

All Publicity Is Good for Go Daddy's New Star After years of solid acting, Jesse Heiman is an overnight sensation

For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…

February 5, 2013, 12:38 AM EST

Six Questions: Jesse Heiman Go Daddy's New Star and Adweek's Emma Bazilian talk kissing

Six Questions: Jesse Heiman

February 4, 2013, 6:04 PM EST

All the Super Bowl Ads of 2013 in Two Minutes Is it already a year since God made a farmer and Willem Dafoe was the devil?

From Willem Dafoe's devil to babies in space via Bob Odenkirk's Samsung head honcho auditioning Paul Rudd and Seth Rogen, here's a reminder of every ad from Super Bowl XLVII.…

February 4, 2013, 4:59 PM EST

Taco Bell, Doritos Dominated Super Bowl Social Media Paul Rudd and Samsung buzzier than Beyoncé and Pepsi

From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…

February 4, 2013, 2:52 PM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Twitter and the Baby Clydesdale Budweiser gets more than 11,000 tweets from fans looking to name its Super Bowl foal

Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is…

February 3, 2013, 1:33 PM EST

Super Bowl Teams' Fans Pick Favorite Brands Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

February 1, 2013, 5:08 PM EST

Advertisement