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Topic: 2012 Super Bowl Ads

How Facebook's Open Graph Impacted 'USA Today’s Super Bowl Ad Meter Led to 200,000 more videos viewed

This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form. You know lots of love weigh…

May 21, 2012, 9:00 AM EDT

Portrait: Red Tettemer + Partners The Philly shop's hard work has helped build a roster of clients like Century 21

Specs Who From left: Jared Scott, managing partner, account management and new business; Steve O’Connell, executive creative director, partner; Steve Red, president, chief creative officer; Carla Mote, managing partner, account management and operations  What Full-service agency Where RT+P offices, Philadelphia Philly…

April 26, 2012, 6:23 AM EDT

Super Bowl Ads Generate $11 Million in Free Media Impressions Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

February 13, 2012, 11:52 AM EST

Good Luck Finding Your Brand on Facebook Facebook search found fundamentally lacking, say experts

Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address.…

February 9, 2012, 5:45 PM EST

Jack in the Box Super Bowl Campaign Weds TV, Digital Spot leaks tomorrow to select consumers

Jack in the Box thinks consumers will love its new BLT Cheeseburger so much they’ll want to marry it—at least that’s the premise of the quick-service restaurant chain’s regional Super…

February 2, 2012, 4:06 PM EST

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