2012 Summer Olympics | Adweek 2012 Summer Olympics | Adweek
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Topic: 2012 Summer Olympics

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Leo Burnett Adds Creative Leader on P&G's Always Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

May 28, 2014, 5:10 PM EDT

iPhone Ads Beating Samsung Galaxy III Spots Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

November 14, 2012, 11:38 AM EST

NBC Has the Last Laugh as Olympics Strike Gold London Games the most-watched U.S. TV event in history

The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…

August 13, 2012, 8:40 PM EDT

NBC: Twitter Beefs No Match for the 'Silent Majority' Huge TV, digital audience outweighs tape-delay concerns

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…

August 2, 2012, 2:24 PM EDT

Burke: NBC Will Break Even on London Games Ad sales, ratings make Olympics a winner

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…

August 1, 2012, 2:31 PM EDT

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

July 31, 2012, 5:15 PM EDT

The Real Battle for Olympic™ Gold Athletes seek their own piece of the action amid corporate takeover of the games

Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…

July 10, 2012, 12:00 AM EDT

Tide Suits Up With the NFL Procter & Gamble brand cleans up with the league’s 32 teams

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…

April 25, 2012, 3:33 PM EDT

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