Topic: 2012 Summer Olympics
All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…
Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…
NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…
Nick Symmonds is flashing his deltoid like a well-aimed middle finger at the Olympics sponsorship system this year. The media-savvy American middle-distance runner, who easily qualified to compete in the…
Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises. The deal goes into…
