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Topic: 2012 Presidential Election

Nate Silver Dumps New York Times for ESPN

FiveThirtyEight wunderkind joins forces with sports giant

The New York Times has let statistics wunderkind Nate Silver slip from its grasp, much to the delight of ESPN and ABC News. Silver, the political number cruncher who predicted the…

Even at CES, Marketers Grapple With Innovative Advertising

Panel discusses recent election as example of cutting-edge marketing

President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of "The Future of Enhanced Advertising"…

The Geeks Shall Inherit the Earth

They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

Here's One Advertiser Who Swears Mobile Ads Work: Obama

Digital team claims medium helped overcome Romney's October surge

President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…

November Rain: TV’s Big Surge

Postelection ad dollars pour in as clients free up budgets, N.Y. gets back to work

The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little…

So Much for 2008: Election Shatters Digital News Records

Foxnews.com enjoys biggest night ever, along with CNN.com, Politico, others

It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for…

LDS Church Pulled Ads During Romney’s Run

TV spots halted so the church could stay neutral

In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…

Decision 2012: The Good, the Bad and the Funny

While Twitter roared, the election spotlight remained on TV

In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…

Twitter Election Highlights: John King Becomes an Ad

PAC buys Promoted Tweet for analyst's name during CNN's coverage

CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent…

Michelle Obama and Joe Biden's Twitter Twist

Flotus and veep use social site like an email channel

First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…

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