Topic: 2012 Presidential Election
President Obama may be the leader of the free world, but he may also be the leader of the advertising world. A few members of “The Future of Enhanced Advertising”…
A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…
President Barack Obama's reelection effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign told Adweek. And the victors…
The morning after Barack Obama secured his second term as the 44th president of the United States, two significant events occurred that left TV ad sales executives breathing a little…
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. While most media types anticipated a record-setting night for…
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely…
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President…
CNN political analyst John King impressed Twitter users with his county-by-county electoral map knowledge tonight—not to mention the touch-screen map that's become part of his signature reporting style in recent…
First lady Michelle Obama and vice president Joe Biden have been using Twitter like a secondary email platform to get out the vote during this election cycle's last hours. The…
Local sports have elbowed their way into the presidential election season, as both campaigns and the various PACs looking to sway voters have targeted RSNs in key battleground states. President Barack…
