Topic: 2012 Olympics

Samsung's Olympic Genome Project Exits Beta

Will add donation capabilities next week

Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were Kevin Bacon. The new app, dubbed the Olympic Genome Project,…

Second-Screen Sports Options Circumventing TV Rights Pacts

Can ESPN steal the show without paying astronomical broadcast rights fees?

NBCUniversal has committed $4.38 billion to broadcast the next four Olympics. Could ESPN steal those rights by hardly spending a dime? Not a chance. But ESPN has every right to go…

Going for the Gold (Standard)

NBC is using the Olympics' huge audience to hone multiplatform data

There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount…

MagnaGlobal: Politics, Olympics to Drive 4% Ad Revenue Growth in 2012

Looser campaign finance rules could be boon for political spending

MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related advertising. The industry could use…

Auto Dollars Drive NBC Super Bowl Sellout

Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

Ad of the Day: Cadbury Dairy Milk

Cadbury's underwater singers attempt to inspire, but things get a little weird

Cadbury Dairy Milk isn’t afraid of head-scratching advertisements. In the past, the company has given us everything from dancing monks to magically animated thrift-store apparel—none of which has had much…

NBC Nabs Record $3.5 Million for Super Bowl Spots

Auto leads the charge as NFL showcase all but sold out

With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. According to Seth…

Ebersol Returns to NBC as NFL, Olympics Consultant

Lazarus coaxes former sports boss back to 30 Rock

It appears that Dick Ebersol’s exile from 30 Rock will be rather short-lived, as NBC’s former Olympics guru is rejoining the fold as a special advisor to NBC Sports Group…