Topic: 2012 Olympics
Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were Kevin Bacon. The new app, dubbed the Olympic Genome Project,…
NBCUniversal has committed $4.38 billion to broadcast the next four Olympics. Could ESPN steal those rights by hardly spending a dime? Not a chance. But ESPN has every right to go…
There’s the hundred-yard dash, the shot put and, of course, Alan Wurtzel’s favorite Olympic event: data measurement on tens of millions of fans over 17 days. “It’s a huge amount…
MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related advertising. The industry could use…
Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…
Cadbury Dairy Milk isn’t afraid of head-scratching advertisements. In the past, the company has given us everything from dancing monks to magically animated thrift-store apparel—none of which has had much…
With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. According to Seth…
It appears that Dick Ebersol’s exile from 30 Rock will be rather short-lived, as NBC’s former Olympics guru is rejoining the fold as a special advisor to NBC Sports Group…
