Topic: 2012 Olympics

NBC: Twitter Beefs No Match for the 'Silent Majority'

Huge TV, digital audience outweighs tape-delay concerns

NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable

London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

Ad of the Day: Kellogg's

Rebecca Soni pitches cereal with a different kind of backstroke

What do you call it when Olympian Rebecca Soni swims the breastroke in reverse? The backstroke, you say? Wrong.  You call it a Kellogg's commercial. 
During Friday’s opening ceremonies for the…

Obama Stimulates NBC's Olympic Haul

President invests $6M on London Games, helping network pass $1 billion mark

NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as…

Nine Very Olympic Ads for the 2012 London Games

Familiar themes play on

Olympic ads tend to play on the same obvious tropes: Anticipation, adversity, cheering crowds, teamwork, nationalism—not to mention, you know, sports. We've rounded up (with some help from Unruly Media)…

GE: Olympics Will Be 'Most Digital' in History

Brand strikes Facebook ads deal for Summer Games, tinkers with Pinterest and Viddy.

Like in recent Olympics, General Electric promises an extensive advertising playbook for next month’s London Games. What makes this year different, suggested Linda Boff, digital and advertising director at GE,…

PwC Outlook: TV’s Growth Prospects Look Strong

Despite fragmenting audiences, the tube remains peerless

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…

First Mover: Jen Neal

E!'s brand-new marketing chief explains the net's new reality show

Specs Age 39 New gig Evp of marketing for E! Old gig Chief marketing officer of BBDO North America What does your new job entail? I am in charge of all of the marketing…

International Olympic Committee Launches Social Hub Ahead of Games

Will run text chats with athletes

Social media will dominate this year’s Olympics. I know, you’re shocked. Following up on last week’s news that Samsung’s Olympic Genome Project is now live, the International Olympic Committee today…

Samsung's Olympic Genome Project Exits Beta

Will add donation capabilities next week

Samsung rolled out an Olympic-themed Facebook app today, which lets users connect with past and current Olympians as though they were Kevin Bacon. The new app, dubbed the Olympic Genome Project,…