Topic: 2012 MLB All-Star Game

Bush League Ratings for MLB All-Stars

Historically low audience for 8-0 NL blowout hampers Fox deliveries

A 5-0 first-inning lead and seven subsequent scoreless frames put a damper on the 2012 Major League Baseball All-Star Game, and the dearth of drama had Fox viewers making an…

How Twitter Could Have Swayed the World Series

Texas Rangers and St. Louis Cardinals come out winners as All Star Game vote taps into Twitter

Twitter's potential effect on who wins the World Series this year appears to now be a moot point, but the micro-blogging site had its shot today. Major League Baseball let…

Fox Sells Out MLB All-Star Game

Spots fetch around $550,000 a pop

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to…