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Topic: 2012 London Summer Olympics

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable

London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

The Twitter Olympics: 5 Surprises

Number of tweets for first day tops the entire 2008 Beijing Games

Without Twitter, we may never have guessed a cameo by “Mr. Bean” was more popular than Queen Elizabeth herself during the Olympics’ opening ceremonies in London last weekend. But as…

London 2012: NBC on Record Ratings Pace

Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

Apple Gets Cocky Again With New 'Genius' Ads

Tone harkens back to the 'Get a Mac' days

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…

Obama Stimulates NBC's Olympic Haul

President invests $6M on London Games, helping network pass $1 billion mark

NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as…

Pirates of the Olympian

NBC is streaming a staggering amount of Olympic content, making it a tempting target for pirates.

It’s Thursday, Aug. 2, around 3:15 p.m. EST, and rivals Michael Phelps and Ryan Lochte are about to go toe-to-toe in the men’s 200 meter race. NBC is betting that…

Put a Ring on It (or Five): Olympics-Themed Spots Soar

P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

Coke and Telemundo Team Up for the Olympics

NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

NBC Scores With U.S. Olympic Team Trials

Women’s gymnastics ratings up 60 percent versus 2008

If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London. According to Nielsen fast national ratings, NBC…

Savannah Guthrie Named Co-Anchor of NBC’s 'Today' Show

Announcement made a day after Ann Curry steps down

NBC on Friday made it official, announcing it has tapped Savannah Guthrie as the new co-anchor of the Today show. The confirmation comes just one day after Ann Curry made…

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