2012 London Summer Olympics | Adweek 2012 London Summer Olympics | Adweek

Topic: 2012 London Summer Olympics

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

July 31, 2012, 5:15 PM EDT

The Twitter Olympics: 5 Surprises Number of tweets for first day tops the entire 2008 Beijing Games

Without Twitter, we may never have guessed a cameo by “Mr. Bean” was more popular than Queen Elizabeth herself during the Olympics’ opening ceremonies in London last weekend. But as…

July 30, 2012, 7:24 PM EDT

London 2012: NBC on Record Ratings Pace Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

July 30, 2012, 2:55 PM EDT

Apple Gets Cocky Again With New 'Genius' Ads Tone harkens back to the 'Get a Mac' days

If you've been watching the Olympics, chances are good that you've also been watching the new ads for Apple. The first spot debuted during Friday's Opening Ceremonies, and much like…

July 29, 2012, 11:30 AM EDT

Obama Stimulates NBC's Olympic Haul President invests $6M on London Games, helping network pass $1 billion mark

NBCUniversal has booked more than $1 billion in national TV and digital advertising for its coverage of the 2012 Olympic Games. And while you can count President Barack Obama as…

July 25, 2012, 4:51 PM EDT

Pirates of the Olympian NBC is streaming a staggering amount of Olympic content, making it a tempting target for pirates.

It’s Thursday, Aug. 2, around 3:15 p.m. EST, and rivals Michael Phelps and Ryan Lochte are about to go toe-to-toe in the men’s 200 meter race. NBC is betting that…

July 23, 2012, 12:01 AM EDT

Put a Ring on It (or Five): Olympics-Themed Spots Soar P&G, Coke score in Ace Metrix ad survey

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up. According to…

July 20, 2012, 3:51 PM EDT

Coke and Telemundo Team Up for the Olympics NBCU's Spanish-language broadcaster lands new business with Coke

Quieres una Coca-Cola? Telemundo is working with Coke in what will be the beverage giant's first Olympics-focused integrated marketing campaign keyed directly to Hispanics, and it's focusing not on hispanophone…

July 12, 2012, 3:39 PM EDT

NBC Scores With U.S. Olympic Team Trials Women’s gymnastics ratings up 60 percent versus 2008

If the ratings for the U.S. Olympic Team Trials are any indication, NBC is on track to put up some huge deliveries in London. According to Nielsen fast national ratings, NBC…

July 2, 2012, 3:56 PM EDT

Savannah Guthrie Named Co-Anchor of NBC’s 'Today' Show Announcement made a day after Ann Curry steps down

NBC on Friday made it official, announcing it has tapped Savannah Guthrie as the new co-anchor of the Today show. The confirmation comes just one day after Ann Curry made…

June 29, 2012, 3:21 PM EDT