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Topic: 2012 London Summer Olympics

NBCUniversal Strikes Gold With Megawatt Olympics Deal

Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

Broadcast Spend Drops 18 Percent to $4.18 Billion in Q3

Olympics, political comps put the squeeze on network TV

The sugar rush of last year’s Summer Olympics and political spend has given way to the inevitable crash, as third-quarter advertising expenditures were down significantly from Q3 2012. According to a…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

TV Takes the Gold in Q3

Broadcast, cable budgets soar on infusion of Olympics, political dollars

Thanks in large part to an Olympian television marketplace and the deep pockets of Procter & Gamble and General Motors, U.S. advertising expenditures in the third quarter were up 7…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

Wieden, Beyond 'Halftime'

A smash Super Bowl spot kicks off a winning season for much-admired Stumptown shop

It takes a fool to create something ingenious, says Chrysler global marketing chief Olivier François. In other words, if you’re blissfully unaware of boundaries, you may create something extraordinary—say, an…

iPhone Ads Beating Samsung Galaxy III Spots

Ace Metrix 'Watch List' report favors Apple

All those Samsung Galaxy S III ads still haven’t pushed the iPhone off its tech throne, according to Ace Metrix’s Brand of the Year Watch List released today. Apple’s iPhone…

Burke: NBC Profits 'Could Be Dramatically Higher'

Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

NBC Puts Animal Practice to Sleep

Whitney returns to the Wednesday 8 p.m. slot on Nov. 14

NBC has euthanized Animal Practice. Effective Nov. 14, the freshman comedy, which stars Justin Kirk (Weeds) and Crystal the capuchin monkey (The Hangover), will be pulled out of NBC’s Wednesday night…

Tweet My TV Show

Keys to Social TV: Charlie Sheen, SpongeBob and 'Love and Hip Hop Atlanta'

Used to be, television viewing was a passive experience. Today, the vast majority of smartphone and tablet owners are tapping away on their devices as they watch TV—creating more opportunities…

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