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Topic: 2012-13 Upfront

CBS Wraps Final Upfront Deal

Dollar volume flat versus lucrative 2011-12 market

CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…

PwC Outlook: TV’s Growth Prospects Look Strong

Despite fragmenting audiences, the tube remains peerless

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…

Scant Drama as Upfront Rolls On

CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

The CW Wraps Upfront Deals; Turner Joins the Fray

Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

Idle Threat?

GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

Upfront Begins to Heat Up as Fox, ABC Cut First Deals

Auto, movie dollars jumpstart the 2012-13 bazaar

The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…

CBS Halfway to a Super Bowl Sellout

Despite GM snub, inventory is in high demand

General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…

Hang 10: The Year's Most Promising Failed Pilots

Roseanne, Sarah Silverman, Will Forte projects falter

Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction.…

Handicapping the Cable Upfront

A roundup of the winners and losers

Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm…

OMFG: The CW Shakes Up Prime-Time Roster

With resolution in sight for ‘Gossip Girl,’ net preps five new series

Like someone joggling a Magic 8-Ball in order to elicit a more positive result, The CW has shaken up its prime-time schedule, sending four of its signature programs to new…

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