Topic: 180

The Bull-White House Will Create Ads for Corona Extra Overseas

Lands business after a pitch against larger shops

The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising…

Ad of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot

180 pitches The Last of Us

It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The…

Filmmaker Garth Davis Dreams a Whole World for Sony 4K Televisions

Colorful and surreal

IDEA: Sony's 4K Ultra HD television, with four times the resolution of regular HD, literally stops people in their tracks. Filmmaker Garth Davis saw one at the Sundance Film Festival…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

Ad of the Day: Pepsi

Beyoncé sizes up her past selves in 180 LA's explosive new spot

It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling…

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener

Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…

Adidas Turns Bull's Injury Into Inspiration

Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

Ad of the Day: Expedia

The travel site tells a cancer survivor's almost unbearably poignant story

Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a…