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Topic: 180

Ad of the Day: Pepsi Beyoncé sizes up her past selves in 180 LA's explosive new spot

It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling…

April 4, 2013, 12:48 PM EDT

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…

February 19, 2013, 1:56 PM EST

Adidas Turns Bull's Injury Into Inspiration Sneakers brand stitches together an integrated campaign for return of MVP

Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…

January 28, 2013, 12:02 AM EST

Ad of the Day: Expedia The travel site tells a cancer survivor's almost unbearably poignant story

Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a…

December 6, 2012, 3:35 PM EST

Ad of the Day: Expedia Travel site endorses gay marriage in long-form spot about a father's journey to understand his daughter

Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the…

October 3, 2012, 11:02 AM EDT

Ad of the Day: Adidas A city grieves for Derrick Rose, and awaits his return, in 180LA's show-stopper

If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally…

September 26, 2012, 2:08 PM EDT

Mitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over App smashes profile pics

Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles. "Mitsubishi Unpretentious" analyzes content from your friends' Facebook pages to determine your most…

September 4, 2012, 12:08 PM EDT

Expedia Lets Travelers Tell the Story in First Ads From 180LA User-gen campaign is themed 'Find yours'

Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme "Find yours." The effort kicks off with an anthem spot stitched together entirely from…

July 10, 2012, 2:30 PM EDT

Ad of the Day: Sony PS Vita 180 Amsterdam turns the world into a playground for the new handheld console

It's an all-too-familiar experience. You've punched a hole the size of the Holland Tunnel in the slime-drooling alien overlord with an incredible trick shot using your very last shotgun shell,…

February 21, 2012, 3:21 PM EST

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