Topic: 180

How Nike and Apple Set the Bar for Anthemic Advertising With These Two Spots in the '90s

180LA's William Gelner picks his favorite work ever

  brightcove.createExperiences(); Some of the most memorable executions in the history of advertising go aren't just ads. They are, as William…

Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World

A partnership with St. Jude Children's Hospital

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in…

Ad of the Day: A Syrian Child Refugee's Real Ordeal Becomes a Storybook Nightmare

180LA creates jarring 'Unfairy Tales' for Unicef

A heartbreaking new animation from Unicef calls attention to the plight of the millions of children suffering in the Syrian refugee crisis.  "Malak and the Boat," a two-minute video, tells the…

Ad of the Day: HP Vows to 'Keep Reinventing' in Fun Series of Star Wars Ads

BBDO and 180LA step up

The Force is strong with this one. HP ties in with Star Wars: The Force Awakens in these fun, impressive commercials from BBDO New York and 180LA that introduce the technology…

Ad of the Day: Supermodel Irina Shayk Blows Your Mind by Working Out in Jeans

180's latest crazy spot for Replay

You might not actually want to work out in denim jeans. But it's good to know (maybe?) that you could—and that the heads of anyone watching you in the gym…

Ad of the Day: This Lovely HP Commercial Has the Year's Most Perfect Soundtrack

180LA's tale of paradise regained looks and sounds amazing

See Jane fret. And struggle. And begin to lose focus and confidence. As she rises through the professional ranks, she loses touch with her childlike creative side and becomes stuck…

180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes

Targeting the judges directly

CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those…

Ad of the Day: Virgin Mobile's New Campaign Is the Ultimate Rickroll

Look who pops up out of nowhere

The sudden appearance of Rick Astley usually means you've been duped. But 180LA and Virgin Mobile now want it to communicate the opposite. A new campaign for the wireless carrier depicts…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

Ad of the Day: Adidas Comes Out Swinging in Big New Brand Campaign

How athletes seize the moment

Some key things separate pro athletes from weekend warriors. Of course, there's the natural talent and physical skills. But there's also the mental approach. The pros excel at being able…