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Super Bowl 2015
  • Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy Corona's global business goes to W+K, too

    Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to lead the Corona brand globally. "We've ……

  • Monster.com Has an Opening for a Lead Creative Agency BBDO, jobs site split as brand shifts from high-profile ads to digital

    Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's Pile + Co. on the search. Representatives at BBDO ……

  • Why Celebrities Want to Be in PepsiCo's Ads A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

    Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the ……

  • Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015 Reviews total $8.3 billion in spending, so far

    Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media reviews with spending exceeding $16 ……

  • 'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit Coming Matt Jauchius leaves after 9 years

    Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius had worked at Nationwide since ……

Bud Light Leaves BBDO, Moves U.S. Business to Wieden + Kennedy

Corona's global business goes to W+K, too

Wieden + Kennedy in New York has won the creative business of America's largest beer brand, Bud Light. And owner Anheuser-Busch InBev has also tapped the agency's Amsterdam office to…

Monster.com Has an Opening for a Lead Creative Agency

BBDO, jobs site split as brand shifts from high-profile ads to digital

Monster.com is searching for a new lead creative agency amid its split with BBDO, which has handled the brand since 2007. The Weston, Mass.-based job listings site is working with Boston's…

Why Celebrities Want to Be in PepsiCo's Ads

A 'symbiotic relationship' with stars like Beckham, Beyoncé and Jordan

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate…

Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015

Reviews total $8.3 billion in spending, so far

Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of…

'Dead Kid Ad' Notwithstanding, Roster Shops Didn't See Nationwide CMO's Exit Coming

Matt Jauchius leaves after 9 years

Matt Jauchius' demise at Nationwide surprised roster shops like McKinney and Ogilvy & Mather even though it came after a public pummeling of the brand's "dead kid" Super Bowl ad. Jauchius…

The Story Behind Avocados From Mexico's Surprise Super Bowl Hit

Produce group generated big buzz and may return next year

If Nationwide was the somber buzzkill of this year's Super Bowl, Avocados From Mexico was the life of the party, earning more than a billion media impressions along the way. The association's…

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign

Gawker prank led to #MakeItHappy images drawn from Mein Kampf

Coca-Cola has suspended its #MakeItHappy automated social campaign after a prank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler's Mein Kampf. The soda brand's campaign, introduced…

Ad of the Day: Newcastle's 2016 Super Bowl Ad Teaser Is Here, and Whoa Is It Futuristic

Getting an early, early, early jump on the competition

We're still technically more than a year away from the 2016 Super Bowl, but the first ad teaser is here. And of course, it's from Newcastle Brown Ale. The brewer and…

Poo-Pourri Flushes All Rivals With the Most Popular Radio Ad of the Super Bowl

While you were loving and hating the Super Bowl TV commercials on Sunday, there was a whole other game going on—the radio ads on Westwood One. And now, AdFreak has…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Just when we thought we were Super Bowl'd out, we find something that takes the magic of this year's ads and reimages it—IN LEGO! British animation house A+C Studios is behind…

How to Get National Attention With a $100,000 Local Super Bowl Ad

Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

This Year's Super Bowl Ads Ignored Huge Social Opportunities

Salesforce exec says the dearth of calls-to-action 'was marketing malpractice'

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that…

Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them

'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments…

Wix.com's Super Bowl Spot Captured a Ton of Late-Game Buzz

These charts time-stamp when ads got the best engagement

Wix.com's Big Game commercial got positive reviews Sunday night, but the website-design company also benefited greatly from the dramatic, late-game developments of the New England-Seattle contest, according to 4C's data. The…

Snickers' Brady Bunch Ad Wins First Super Clio for Best in the Big Game

Industry honors BBDO N.Y.

BBDO New York is taking home the inaugural Super Clio for the best commercial in Sunday's Big Game. The agency's Brady Bunch ad for Snickers, featuring Sons of Anarchy actor…

Pepsi's Super Bowl Sponsorship Paid Off Where It Counts—in Store Aisles

Instantly's research shows the power of physical display

You pride yourself on independent thinking—heck, let's say you even have a master's degree in philosophy. But just like any American, you were shopping last weekend for potato chips in…

What Kinds of Super Bowl Ads Generated the Most Online Buzz?

How celebs, hashtags and logos fared

Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how…

Lots of Super Bowl Ads Had Puppies or Dads. Only Doritos Did One With Puppy Dads

If you watched this year's Super Bowl ads, you noticed two prevailing themes: cute puppies and awesome dads. Capitalizing on this trend, Doritos decided to combine the concepts in an…

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

It was a good night for Budweiser, McDonald's and Always

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the…

Georgia Lawyer Storms the Super Bowl Again With Another Completely Insane Local Ad

Savannah, Ga., lawyer Jamie Casino had a big hit last year when he ran this absurdly badass local Super Bowl ad—an epic two-minute tale of crime, death and retribution that…

Lexus' Super Bowl Ad Boosted Kelley Blue Book Searches for One Car by 1,800%

The RC 350 was a hit. Plus wins for BMW, Mercedes, Kia

Lexus, which last night advertised its RC 350 during Super Bowl XLIX's third quarter, saw searches on Kelley Blue Book's website skyrocket by 1,820 percent for that model. While we…

How a Room Full of Teen Girls Reacted to This Year's Super Bowl Ads

Impressed by Dove Men+Care, not so much Carl's Jr.

There are plenty of opinions circulating today on who had the best and worst Super Bowl ads, but one group you likely haven't heard from is the teen girl demographic.  As…

Ad of the Day: Here's a Closer Look at Loctite's Weird, Wonderful Super Bowl Campaign

Fallon and Tim & Eric score an unlikely hit

Loctite and its agency, Fallon, are the New England Patriots of this year's Super Bowl advertising, scoring late in the game to seal victory. Their fourth-quarter play, "Positive Feelings," is part…

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65…

This Bizarrely Bleak Super Bowl Ad About Heroin Was Even Darker Than Nationwide's

For most viewers, Nationwide's Super Bowl spot was likely the most depressing of the night, but St. Louis residents were treated to a regional ad that might just have it beat. The…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

Monster Created a Masterpiece of Twitter Trolling With This Brilliant Super Bowl Post

Faking out your followers on Twitter is quickly becoming a tired tactic for attention, but Monster still deserves a round of applause for its Super Bowl social stunt. BBDO New York…

The 5 Worst Ads of Super Bowl XLIX

The Seahawks aren't the only ones licking their wounds today

We've covered the good Super Bowl ads. Now, let's jump straight to the ugly. There are always duds on the game, some more notable than others. And true to form, many…

Nationwide Defends the Super Bowl Commercial That Bummed Out America

Wanted to 'start a conversation' about preventable accidents

Nationwide's morbid ad narrated by a dead child generated enormous and immediate backlash during the Big Game, so much so that the company issued a statement explaining why it wanted to…

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

The 5 Best Ads of Super Bowl XLIX

On a night that had it all, these spots did their brands most proud

Brands tried all sorts of approaches in their Super Bowl commercials this year—uplifting, amusing, awe-inspiring and yes, even horrifying. But only a handful of the ads truly hit that sweet…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North Face

Right down to the soundtrack

It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The…

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker

Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Fourth Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every fourth-quarter spot below—along with our thumbs up or thumbs down.

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Third Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every third-quarter spot below—along with our thumbs up or thumbs down.

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Second Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every second-quarter spot below—along with our thumbs up or thumbs down.

Adweek's Instant Reviews of the 2015 Super Bowl Ads: First Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every first-quarter spot below—along with our thumbs up or thumbs down.

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show

Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

SNL Shows Housewives All the Fun They Could Be Having While Not Watching the Super Bowl

One of the things Saturday Night Live does best is skewer advertising tropes, so it's no surprise that in last night's pre-Super Bowl episode, the show did just that. With…

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time

Also making a big push on Vine

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter. A couple weeks ago, Bud released a series of GIFs…

Totino's Beat Everyone to This Year's Super Bowl by Live-Tweeting It a Day Early

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo's lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they've already lost. That's because…

Northrop Grumman Will Tease Top-Secret Stealth Bomber With a Super Bowl Ad

Firm is battling Boeing-Lockheed for defense contract

You can advertise a lot of things on the Super Bowl, from a bag of Doritos to … a next-generation bomber that will cost half a billion dollars per aircraft…

Adweek's Instant Reviews of the 2015 Super Bowl Ads

See every spot again, and our thumbs up or thumbs down

On Sunday night, Adweek brought you real-time reviews of every commercial immediately after it aired. Click the links below to see all the spots again, and our instant reviews of…

Nationwide Will Air 2 Very Different Ads During the Super Bowl

One features a comic, another supports a cause

As it turns out, Nationwide's appearance during the Super Bowl will be a double feature. Not only will the insurance company air this fun ad featuring Mindy Kaling, from McKinney, it…

This Ridiculous and Charming Super Bowl Ad for Avocados Explains a Lot About the World

If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some…

Ad of the Day: Reebok Wants You to Be a Better Human, Not Just a Better Athlete

Venables Bell's lofty new campaign

Reebok and Venables Bell & Partners really work up a sweat for "Be More Human," an integrated global campaign that celebrates ordinary people who use sports and fitness in their…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

McDonald's Unveils Endearing Super Bowl Ad, and Finally Reveals Its Mystery Currency

With no shortage of new advertising coming from McDonald's (for better or worse), it can't come as much of a surprise that it's joined the Super Bowl lineup, too. Following a…

Pete Rose Enters a Hall, Just Not THE Hall, in Skechers' Super Bowl Commercial

After a year away, Skechers will return to the Super Bowl on Sunday with a 15-second spot starring Pete Rose, who good-naturedly pokes fun at his continuing exclusion from baseball's…

Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very Thankful in the Teaser

Brand says it will have 2 spots in the game

UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ...…

This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook

How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's…

Ad of the Day: Mountain Dew's Kickstart Turns Dudes Into the Craziest Dancers

Along with almost everything else in the house

Take a sip of a Mountain Dew Kickstart, and the world's greatest and strangest dance party will unfold. At least, that's what goes down in this very entertaining 90-second spot from…

Are These the Best and Worst Super Bowl Ads of the Past 5 Years?

Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

This Year's Craziest Super Bowl Ad Is From GrubHub and Stars an Angry Flying Burrito

In the mini Super Bowl of regional ads, GrubHub is introducing a flying burrito that crashes into the heads of anyone foolish enough to order food by phone. The message is…

This Apocalyptic Super Bowl Ad for Mophie's Phone Chargers Features the Ultimate Cameo

Deutsch L.A. goes epic for one of the game's smallest brands

A lot of smartphone addicts see a dying battery as the end of the world, a feeling taken to its disastrous extreme in the Super Bowl ad for mobile charging…

Snickers' Brady Bunch Ad Is Here, and It's One of the Funniest Super Bowl Spots Ever

Here's the story, of a man named Danny. Danny Trejo, that is, and he just might win the Super Bowl. Snickers just released its full 30-second Brady Bunch-themed Super Bowl spot…

Hugely Popular 'Like a Girl' Campaign From Always Will Return as a Super Bowl Ad

P&G brand says video has a lasting impact on girls and boys alike

With more than 80 million views worldwide, the "Like a Girl" video from Always has become an anthem for the empowerment of young women since debuting in June 2014. Now the…

Boutique Game Studio uCool Looks to Capture New Players With This Super Bowl Spot

15-second ad features mobile hit Heroes Charge

A boutique player in gaming is looking to make a big splash with its first Super Bowl commercial, even if it is only 15 seconds long. The company, uCool, will show…

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

And just in time

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth…

Sprint Says Its Super Bowl Ad Will Be an Apology (of Sorts) to Verizon and AT&T

New lead agency Deutsch L.A. created the spot

Looks like T-Mobile won't be the only mobile provider on the Super Bowl. Sprint has purchased 30 seconds in the third quarter and will begin teasing the ad later today. A teaser…

You Made an Amazing Super Bowl Ad. Now What? Creatives Talk About the Monday After

Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty…

Here's E!'s Super Bowl Ad for The Royals

Sister network's first scripted drama gets a huge push

When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital…

Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You to Sleep

The Dude anchors Squarespace's return from W+K

Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad, from Wieden…

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl,…

Pharma Giant Valeant Enters the Super Bowl Fray With a Toe Fungus Ad

30-second ad for Jublia will air in the 3rd quarter

Interesting Super Bowl advertising news is afoot. Valeant Pharmaceuticals International is running a 30-second spot during the big game's third quarter, Adweek has learned. The ad will push Jublia, a topical solution approved…

Take a Virtual Tour of the NFL's Thoughtfully Designed Park Avenue Headquarters

AstroTurf underfoot and a prize reception desk

In the run-up to Super Bowl XLIX, most of the National Football League's 400-person staff have left for Glendale, Ariz.—and the near-empty midtown New York office was ideal for a…

Flowchart: How Should You Watch Super Bowl XLIX?

And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

GoDaddy Pulls Super Bowl Ad After Complaints About 'Puppy Mill' Humor

CEO says spot 'missed the mark,' but the brand has a backup plan

On the same day it released its 2015 Super Bowl ad online, GoDaddy quickly responded to a wave of criticism from dog advocates and said it would not air the…

Jennifer Hudson Helps Others Dream Fearlessly in Regional Super Bowl Spot

Pitch for American Family Insurance

Award-winning singer and actor Jennifer Hudson is fronting American Family Insurance's new #DreamFearlessly ad campaign, which debuts in regional broadcasts of the Super Bowl on Feb. 1. Hudson was part of…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia's Super Bowl Ad

Kia has released an extended version of its 60-second Super Bowl ad, and it's a really fun spot with Pierce Brosnan that manages to have its cake and eat it,…

Adorable Puppy Gets Lost, and Then Things Get Worse, in GoDaddy's Super Bowl Ad

Budweiser melted hearts with its "Puppy Love" commercial on last year's Super Bowl, and is prepping a sequel, "Lost Dog," that's expected to break Wednesday online. But a day early,…

Newcastle Unveils Its Smorgasbord of a Super Bowl Ad, Featuring 37 Different Brands

Newcastle just released its "Band of Brands" regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some…

Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile's Super Bowl Ad

Here's why you need to save your unused data

First, she rocked a controversial cover of Vogue with hubby Kanye West. Then she teamed up with Paper Magazine to break the Internet. Now, Kim Kardashian can add an amusing…

Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com's Extended Super Bowl Ad

Brett Favre, Emmitt Smith and more join Big Game spot

After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will…

The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence

Based on an actual 911 call

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising. But the National Football League, still stinging from the public…

Q&A: Why McCann's Rob Reilly Still Gets Excited for Super Bowl Ads

And how the former CP+B exec is creating a new global creative powerhouse

Specs Who: Rob Reilly New gig: Global creative chairman, McCann Worldgroup Old gig: Worldwide chief creative officer, Crispin Porter + Bogusky Age: 45 Why did you create this year's first "Super Clio," recognizing the best Super Bowl…

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup

Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

Why Volvo Wants You Tweeting During Its Competitors' Super Bowl Ads

'Greatest Interception Ever' shifts spotlight onto inspirational people

Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit. With a promo called…

America's Most Annoying Family Tries to Crash the Super Bowl With Hidden Valley Ranch

We've already seen Newcastle Brown Ale dig into Doritos' "Crash the Super Bowl" campaign this year. And now, Hidden Valley Ranch hopes to do the same with popular YouTubers, the Holderness…

Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign

Kid President, Danica Patrick among stars of the teasers

If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting…

Katie Couric, Bryant Gumbel Revisit Hilariously Clueless 1994 Today Clip in BMW's Super Bowl Ad

The year was 1994. Ace of Base saw "The Sign." O.J. Simpson's white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby.…

Nick Offerman Will Hilariously Pitch Nascar Right After the Super Bowl's Final Whistle

Here's the teaser

One of the better ads airing on Super Bowl Sunday won't be from a marketer paying $4.5 million for 30 seconds, but from the network broadcasting the game. NBC Sports has…

Ad of the Day: Paralympic Snowboarder Amy Purdy Perseveres in Toyota's Super Bowl Spot

She runs, dances, cycles—and models, too

Toyota is out with one of its two Super Bowl ads, and it's going hard for the inspirational route. As promised, actress and Paralympic snowboarder Amy Purdy stars in "How Great…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

Microsoft Confirms It Will Return as a Super Bowl Advertiser

Tech giant continues empowerment message

Microsoft confirmed to Adweek today that it will be advertising in the Super Bowl on Feb. 1, following up its Big Game debut in 2014. The tech giant will be running…

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad

'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

After Years Away, Gerry Graf Returns to the Heaven and Hell of Making a Super Bowl Ad

Man behind the E*Trade monkey now tackles Go Daddy

Gerry Graf has made more than his share of Super Bowl commercials over the years while working at agencies like Goodby, Silverstein & Partners, BBDO and Saatchi & Saatchi. He's been…

This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser's Super Bowl Ad

Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel. "Lost Dog" continues the story of last…

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

Craig Robinson Tries to Crash the Super Bowl Halftime Show in Pepsi's New Online Ads

Katy Perry will be Pepsi's top act for the Super Bowl halftime show. But how much better would it be if Craig Robinson and the Nasty Delicious were the headliners? Pepsi…

Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game

Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will…

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