Super Bowl 2014 | Adweek
Advertisement
Super Bowl 2014 Super Bowl 2014 Adobe

Big Game Ad Report Card

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8 6:07AM

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4 4:54PM

A Candid Conversation With 5 Women Leaders of Advertising and Media The triumphs and trials of smashing the ceiling

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called “Why Women Still Can’t Have It All.” The piece, which sparked a national debate about the impossibilities…

March 30 8:57PM

Innocean USA Hires a Chief Growth Officer Chad Saul reenters the agency fold after MDC

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer,…

February 17 7:00AM

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6 5:01PM

Motel 6 Apparently Aired the Greatest Radio Ad of the 2014 Super Bowl

All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestwoodOne, which aired the game on…

February 6 4:44PM

Young Bilingual Singers in Coke's 'It's Beautiful' Ad Aren't So Conflicted About America

Using children in politically tinged advertising is often problematic. Some would say it's tantamount to propaganda. Still, the kids who sang "America the Beautiful" in other languages for Coca-Cola's Super…

February 6 1:14PM

New Girl, Brooklyn Nine-Nine Come Back Down to Earth Super Bowl sugar rush wears off quickly

For all the hype afforded it, the Super Bowl does a pretty lousy job at series promotion. According to Nielsen fast national data, the two shows that aired immediately after Super…

February 5 8:00PM

How Portlandia's Social Effort Pounced on Lame Super Bowl Game Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

February 5 5:32PM

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5 4:15PM

Here's That Coke Ad, Now in Klingon, Dothraki and Pig Latin

If there's one good thing to come out of the recent lunatic-fringe freakout over Coca-Cola's multilingual Super Bowl ad, it's definitely this parody featuring languages that didn't quite make the…

February 5 1:51PM

Super Bowl Push Doesn’t Boost The Following Ratings hit a new low despite in-game promo support

The crush of Super Bowl promos Fox aired in support of The Following didn’t appear to give it much of a boost, as Monday night’s installment delivered the lowest ratings…

February 4 2:28PM

Super Bowl Averages Over Half Million Streamers Per Minute

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3 5:49PM

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

February 3 5:46PM

Nielsen Overturns Earlier Call: Super Bowl XLVIII Is Most-Watched, Ever Blowout scares up a record 112.2 million viewers

In retrospect, it was over before it started, but Super Bowl XLVIII still managed to draw more viewers than any other broadcast in U.S. television history. According to Nielsen live-plus-same-day data,…

February 3 5:36PM

Poll: Was JCPenney's Super Bowl Stunt on Twitter a Big Win or Just Lame? Social data has JCP trailing only Budweiser among all brands

Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527…

February 3 3:34PM

Why Casting the Right Actor Is Essential John Tejada with your daily Adweek headlines

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa. Also, the social media controversy around Coke's "It's Beautiful" spot.  Links: The 10…

February 3 3:31PM

Ad of the Day: Here's the Commercial That Apple Almost Ran on the Super Bowl A day in the life of its products

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl…

February 3 2:16PM

Ratings ‘Falter’ as Super Bowl Disappoints It’s all relative; blowout still delivers 96.9 million viewers

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen…

February 3 2:10PM

Infographic: Budweiser Wins the Hashtag Super Bowl Top 10 list also bodes well for Honda and Fox's 24, too

The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field…

February 3 1:04PM

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

February 3 12:54PM

Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad

If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga. The folks there, as Tenacious D would say, had…

February 3 12:06PM

The 10 Best Ads of Super Bowl XLVIII In a game that lacked drama, at least some of the commercials delivered

When the Super Bowl is a blowout, you need the commercials to pick up the slack. The good news from Sunday night: On the whole, the ads were stronger than…

February 3 10:31AM

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

February 2 10:20PM

Some 'Real Americans' Don't Like Coke's Super Bowl Spot #AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

February 2 9:40PM

JCPenney Isn't Drunk Tweeting the Super Bowl—It's Wearing Mittens Stunt causes buzz and goads Kia Motors and Doritos

Nicely played, JCPenney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl…

February 2 8:52PM

Terry Bradshaw to Sit Out Super Bowl Fox analyst’s father passes away at 86

Fox studio analyst Terry Bradshaw will sit out the network’s coverage of Sunday’s Super Bowl, as he mourns the passing of his father, William Marvin Bradshaw. The elder Bradshaw passed away Thursday,…

February 2 7:09PM

Tide Will Try to Hijack Butterfinger's Super Bowl Spot With Vines Detergent's raid includes 10 to 20 social videos

In what promises to be an active four hours of social media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned.…

February 2 6:24PM

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2 5:36PM

Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs For peeps who want something more than football on Sunday

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The…

January 31 11:29PM

Bud Dominating Pre-Super Bowl Engagement

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31 6:16PM

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

January 31 6:02PM

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too Join us tonight for real-time report cards

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for…

January 31 5:52PM

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31 5:25PM

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

January 31 4:59PM

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31 4:54PM

The Second Screen Super Bowl Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…

January 31 3:54PM

At Last, Chrysler Confirms Super Bowl Appearance 3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

January 31 3:28PM

Guy Has the Wildest Night of His Life in Bud Light's Super Bowl Campaign Extended video rolls out online

What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO…

January 31 12:49PM

We Ask an Expert: Why Do Dogs Dominate the Super Bowl?

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often…

January 31 12:29PM

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

January 31 11:52AM

GoPro's Super Bowl Ad Looks a Lot Like Red Bull, Circa 2012

When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to…

January 31 10:45AM

Ad of the Day: Finally, an AAA Commercial You Wouldn't Want Towed Away 'Emma' has heart and soul

Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses…

January 31 9:58AM

Russell Wilson Isn't Peyton Manning. And to the Companies He Endorses, That's Just Fine American Family Insurance preps ad for Sunday

Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson…

January 31 9:37AM

T-Mobile Teams With Tim Tebow in Super Bowl Surprise BSSP, Publicis split game day work with unsigned QB

T-Mobile, the self-proclaimed "Uncarrier," is taking a contrarian approach to its Super Bowl marketing, too, waiting until the big weekend to reveal its commercials featuring Tim Tebow. The wireless carrier revealed…

January 31 9:35AM

GoldieBlox Wins a Spot in Sunday's Super Bowl Despite song controversy, startup gets ad slot from Intuit

Two years ago, GoldieBlox didn't exist. This Sunday, the fledgling game company will be a national Super Bowl advertiser, rubbing shoulders with behemoth brands like Coca-Cola, Budweiser and Toyota. It's been…

January 31 8:33AM

Thanks to Oreo, More Marketers Will Be Huddled Up in Super Bowl War Rooms Six agencies and brands are watching and waiting

Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment. But Arby's…

January 31 7:01AM

Stamos, Saget and Coulier Going All Out for Full House Super Bowl Reunion

As the clock ticks toward the Super Bowl kickoff, few people are working the pre-promotion circuit quite like John Stamos, Bob Saget and Dave Coulier. The former Full House co-stars…

January 30 3:57PM

Heinz Ketchup Hums Itself a Happy Tune in Its Return to the Super Bowl See the musical ad by Cramer-Krasselt

Heinz Ketchup walks the line between humorous and heartfelt in its first Super Bowl ad in 16 years, an extended version of which hit the web Thursday. The spot (see it…

January 30 2:22PM

Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories Coffee brand's social drive keeps matriculating down the field

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published…

January 30 1:43PM

Silverado's Super Bowl Ad Is a Livestock Love Connection

Sure, most Super Bowl ads feel like they're just a bunch of bull, but that's the literal and likable truth of Chevrolet's game day ad for the Silverado. "Romance" puts a…

January 30 1:32PM

Anna Kendrick Isn't 'Beer Commercial Hot' but Is Hilarious in Newcastle's Super Bowl Campaign

Newcastle Brown Ale, which didn't buy airtime in Sunday's Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this…

January 30 1:16PM

Chrysler Is Mum About Rumors of a Bob Dylan Super Bowl Ad No comment on Billboard report

Chrysler is not discussing reports that it has bought time on Sunday's Super Bowl and will air an ad starring Bob Dylan. None other than Chrysler CEO Sergio Marchionne hinted to…

January 30 12:29PM

Villains Revel in Their Britishness in Jaguar's Super Bowl Ad

As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous." The 60-second ad from Spark 44…

January 30 6:36AM

Ellen DeGeneres Is a Dancing Goldilocks in Beats Music's Super Bowl Ad

Ellen DeGeneres will be among the parade of celebrities in this Sunday's Super Bowl, as she dances with bears and wolves in a stylish and amusing Goldilocks and the Three…

January 30 6:10AM

Infographic: Will Super Bowl Advertisers Put Hashtags and Facebook URLs in Their Spots? Fewer than half did in 2013

Remember when including a Facebook URL, Twitter hashtag or branded website was all the rage with Super Bowl advertisers (and TV marketers in general)? Per StarStar's numbers, during last year's big…

January 29 6:33PM

Social Media Center to Help New York Deal with Super Bowl Mayhem Host committee unveils a 45-person operation

The NY/NJ Super Bowl Host Committee will lean on social media to deal with the 400,000 visitors coming into the Greater New York City this week. Just off the corner…

January 29 5:03PM

Pro Sports Leagues Targeted in Tax Reform Movement Taxing NFL and NHL could add $109 million to federal revenue

Professional sports leagues like the National Football League and the National Hockey League are getting swept up in the move towards tax reform in Congress. Two bills introduced in the the…

January 29 3:20PM

Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad A worthy sequel to 'Brotherhood'

We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined…

January 29 10:41AM

Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player Comparing the demos

Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant…

January 29 7:17AM

Ad of the Day: Cheerios Brings Back Its Famous Interracial Family for the Super Bowl And a wonderful sequel it is

Sorry, knuckle draggers. If you couldn't handle the sight of a—gasp—interracial family in last year's famous Cheerios commercial, here's some bad news. You'll have to sit through a sequel during…

January 29 6:28AM

Chobani Mixes a Bear With Bob Dylan in Its Super Bowl Ad 'Ransacked' is first big ad from Droga5

Chobani's foray into the Super Bowl mixes a bear with Bob Dylan. In "Ransacked," the first ad from new lead agency Droga5, the bear ambles into a country store in a…

January 28 1:51PM

Kia, Toyota Push Out Their 2014 Super Bowl Commercials The Matrix and the Muppets

Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry…

January 28 1:49PM

Ad of the Day: Volkswagen Gets Its Wings in 2014 Super Bowl Commercial Spot pushes vehicles' longevity

Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a…

January 28 11:33AM

A Real Woman Will Quit Her Real Job in GoDaddy's Second Super Bowl Ad

GoDaddy will try a real-world prank/stunt in the second of its two Super Bowl commercials this Sunday, as a woman will quit her job in front of the world to…

January 28 10:42AM

Fox Sports 1 Plants Its Flag but Has a Long Way to Go Adding rights is key to growing its audience

As Fox Sports 1 approaches its first six months on air, Fox Sports Media Group evp of marketing Robert Gottlieb has reason to be proud: household penetration is strong, awareness…

January 28 7:00AM

Hilarious Bad NFL Lip Reading Soars Pre-Superbowl

"You smell great," said Patriots coach Bill Belichick to one of his players. "Is that pine?" Ok, so maybe that's not actually what the famously cantankerous coach said. But that's what…

January 28 1:00AM

Apparel Brands Are Gearing Up in the Hopes of a Cold, Snowy Super Bowl When bad weather generates buzz

The media have already made much of the fact that Super Bowl XLVIII will be the first in game history to be played outdoors in a cold-weather city (specifically, in…

January 27 10:31PM

Women Are the Dominant Media Voice During the Super Bowl Ignore our tweets at your own peril

Bow your heads, folks. Let’s have a moment of silence for the end of an era— that of Monday-morning quarterbacking. How antiquated it seems to have to wait until the…

January 27 10:26PM

Mutant 'Doberhuahuas' Attack the World in Audi's Super Bowl Ad

Audi's 2014 Super Bowl ad, like the mutant animal it imagines, is a bit of an odd beast. Following two teasers, the automaker on Monday released the full spot, from Venables…

January 27 3:16PM

Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football…

January 27 1:47PM

Cancer-Stricken Fan Thanks the Denver Broncos in Amazing Newspaper Ad

All the pre-game hype and multimillion-dollar TV buys can't put the Super Bowl and sports fandom in perspective as sharply as this newspaper ad from Kara Christian, a 58-year-old Denver…

January 27 1:21PM

Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun Johnny Galecki's commercial debut

Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting…

January 27 12:05PM

Squarespace Unveils Its Full Super Bowl Spot, and It Sure Is Depressing

The Internet is Times Square pre-Giuliani, says Squarespace's Super Bowl ad—the full version of which went live Monday online, a week and a half after a teaser rolled out. The spot,…

January 27 11:12AM

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

January 26 9:56PM

Ex-Minnesota Vikings Punter Chris Kluwe Is Hoping for Some Boycotts in Sochi Will sponsors step up?

Chris Kluwe, former punter for the Minnesota Vikings, argues that American consumers and sports fans worldwide should boycott corporate sponsors of the upcoming Olympics because of Russian anti-LGBT laws. Kluwe…

January 26 9:55PM

NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note Shape magazine is co-hosting a big bash

Football isn’t just for guys, and marketers are getting wise to it. Joining the lineup of historically testosterone-fueled Super Bowl parties this year is one co-hosted by Shape, a women’s magazine;…

January 26 9:53PM

Fox Sports’ Erin Andrews Discusses Her Dream Come True of Covering the Super Bowl Rooting for bad weather at Sunday’s big game

Specs Who Erin Andrews Age 35 New gig Sunday marks Andrews’ first stint as a Super Bowl sideline reporter. Continuing gig Fox Sports reporter and studio host, Fox College Saturday (FS1) How does the Super…

January 26 9:51PM

Oikos Super Bowl Ad Likely Won't Satisfy Full House Fans

If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed. The Oikos Greek yogurt ad starring John…

January 26 4:02PM

SodaStream Super Bowl Ad Rejected Again for Calling Out Coke and Pepsi

UPDATE: Throwing around words like "uncensored" and "banned," SodaStream has now posted the original cut of its Super Bowl spot on YouTube. Watch it below. In what has apparently become an…

January 25 11:05AM

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever? Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

January 24 3:31PM

U2 Will Debut New Single in Super Bowl Ad as AIDS Fundraiser Co-sponsor Bank of America to donate $1 per download

Rumors have been fluttering around fan sites for weeks, but now it's official: U2 will star in a Super Bowl ad co-sponsored by Bank of America and Bono's high-profile nonprofit,…

January 24 1:28PM

Stephen Colbert Is Excited That You're Excited for His Wonderful Pistachios Ad on the Super Bowl

As celebrity Super Bowl endorsers go, Stephen Colbert is somewhat unique because he's actually funny. He's amusing even in the few seconds of the teaser below for his Wonderful Pistachios…

January 23 4:32PM

Sarah McLachlan Pleads for Audi's 'Misunderstood' Doberhuahua

Perhaps known as well these days for her heartbreaking animal PSAs as for her 1990s hit singles, Sarah McLachlan shows in a new Audi Super Bowl ad teaser that she doesn't…

January 23 2:05PM

Yellow Gets the Starring Role in M&M's Super Bowl Spot

A year after the Red M&M belted out Meat Loaf's "I'd Do Anything for Love (but I Won't Do That)," it's Yellow's turn to take the spotlight during the Super…

January 23 11:53AM

Newcastle Brown Ale's Super Bowl Ad Teaser Is the Best You'll See This Year

God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5)…

January 23 9:04AM

The Muppets Mentor Terry Crews in Toyota's Super Bowl Ad

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad…

January 22 2:46PM

GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era Pumped-up Danica just wants a spray tan

GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly…

January 22 12:26PM

USA Today Expands Super Bowl Ad Meter To show how ads resonate by audience type

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment. Last year, the…

January 22 11:35AM

CarMax Re-creates Its Super Bowl Ad Shot for Shot With Puppies

It's the eternal Super Bowl conundrum: Make a funny ad with people, or make a funny ad with puppies? If you're CarMax, you do both. For its first Super Bowl appearance…

January 22 9:47AM

Volkswagen Pledges to Put Everything You Love in One Super Bowl Ad

If you like puppies, bikinis, babies, dinosaurs, pirates, Carmen Electra and Abraham Lincoln, then have I got the Super Bowl ad teaser for you. Volkswagen, always a highly anticipated advertiser in…

January 21 11:24AM

Dannon's Super Bowl Ad Will Be a Full House Reunion

Have you dared to dream that a reunion of the Full House uncles might someday be in the cards? Well, in the immortal words of a young Michelle Tanner, "You…

January 21 10:40AM

Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled…

January 20 11:16PM

Bud Light Teases Super Bowl Ads With Arnold, Reggie Watts, Don Cheadle

Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots. The…

January 18 2:38PM

Arnold Schwarzenegger Will Make a Super Bowl Ad Appearance for Bud Light A-lister confirmed for celebrity-packed spot

UPDATE: Bud Light has released teaser clips for its Super Bowl ads from BBDO, revealing that Arnold Schwarzenegger is one of several celebrities who will surprise an "unsuspecting guy" at…

January 17 12:12PM

The Web Is One Sketchy Place in Squarespace's Super Bowl Teaser

Website design service Squarespace has posted a teaser for its Super Bowl ad, which paints a pretty dreary picture of today's Internet. Opening on a face-swapped baby, which is creepy enough,…

January 16 5:25PM

Axe Brings a Message of Peace to the Gender Wars, and the World, in Super Bowl Spot 'Make love. Not war' is a farewell to smarm

Axe, the Unilever men's personal-care brand known for inciting controversy in the gender wars with ads often deemed sexist, wants everyone to just get along in its 30-second Super Bowl…

January 15 12:15PM

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15 1:00AM

Chocolate and Peanut Butter Try Couple's Therapy in Butterfinger's Racy Super Bowl Campaign

Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18. The Super Bowl spot, by ad agency Dailey and director Clay…

January 14 10:41PM

Actors Behind Loki and Lord Blackwood Join Jaguar's Villainous Super Bowl Ad Spot to star Tom Hiddleston, Mark Strong and Ben Kingsley

Jaguar and agency Spark 44 have revealed the full cast of conniving characters for their upcoming Super Bowl ad, a celebration of British Villains titled "Rendezvous." While legendary actor Ben Kingsley's…

January 14 10:45AM

Kia Preps a Matrix Spoof With Laurence Fishburne for the Super Bowl David&Goliath :60 pushes K900 sedan

The Matrix may be 15 years old, but the reality is, advertisers still love it. Less than a year after GE recruited Agent Smith (actor Hugo Weaving) for its "Brilliant Machines"…

January 13 1:42PM

American Idol Is Ramping Up Its Football Presence Campaign extends well beyond Fox’s broadcast signal reach

As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promos featuring Idol hopefuls and a kinder,…

January 12 10:29PM

Jaguar's Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley

Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite…

January 12 4:16PM

Web Design Company Will Have Ads During Super Bowl Alongside Global Brands Squarespace makes a bold move

Website design and management service Squarespace confirmed to Adweek today that it will be a national advertiser in this year's Super Bowl. Amid a field of global brands and top-tier ad…

January 10 4:21PM

Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign

Don't think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life! That's…

January 7 4:31PM

Heinz Ketchup Returns to the Super Bowl After 16 Years With an Ad About Happy Memories Cramer-Krasselt preps :30

America's favorite sporting event is about to get reacquainted with America's Favorite Ketchup. Heinz Ketchup will return to the Super Bowl on Feb. 2 with a 30-second commercial from Cramer-Krasselt in…

January 7 3:37PM

Stephen Colbert Gets Crackin' as Super Bowl Star for Wonderful Pistachios

At this year's Super Bowl, Wonderful Pistachios will take a break from its usual "what's hot this minute" approach and feature a star with a bit more lasting power: Stephen…

January 7 12:31PM

Jaguar Taps Gawker Ad Division for Help in Creating 'Evil' Super Bowl Ad Blog network joins forces with agencies Spark 44, Mindshare on campaign

When Jaguar needed help learning how to be evil, there was only one logical place to turn: Gawker. The famously acerbic blog network has been working with brands for years through…

January 6 11:27AM

Doritos Picks 5 'Crash the Super Bowl' Finalists, and There's Already a Clear Winner

You've got to hand it to "Finger Cleaner" for nailing an edgy, icky tone that really sticks out among the five finalists in Doritos' annual "Crash the Super Bowl" contest…

January 6 10:10AM

Danica Patrick Gets Mega-Buff for GoDaddy's Super Bowl Ad

GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.  Sporting a rather lifelike muscle suit,…

December 20 9:56AM

Audi Revs Up Another Super Bowl Spot 60-second ad for the A3 sedan to air after halftime show

Audi is gearing up for its seventh straight Super Bowl appearance, signing on for 60 seconds of airtime in what may well be one of the most-watched segments in the…

December 13 3:17PM

Hyundai, in a Shift, Will Use Celebs in a Super Bowl Ad It features 'nice' banter between a man and woman

Hyundia Motor America typically eschews celebrities in its Super Bowl ads. Not this time. One of the two 30-second ads that lead creative agency Innocean USA is developing for the Feb.…

December 12 6:57PM

Fox’s National NFL Games Are the Biggest Draw on TV Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

December 11 4:58PM

Super Bowl Ad Tracker: What to Expect in the 2014 Game Everything we know, updated continually

Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds,…

December 10 10:23AM

MORE IN Super Bowl

Advertisement