Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in…
TV has a new love—that little blue Twitter bird. And like any new infatuation, the promise of what’s to come is almost too good to be true. Most recently, the Grammys…
Everyone knows that YouTube has massive reach, and now the Google-owned video platform has put a number on its size. A big one. During an event Wednesday night for Los Angeles-based…
National Football League commissioner Roger Goodell this week acknowledged that the NFL would not implement an expanded playoff scheme in time for the 2013-14 campaign. Speaking at the annual NFL owners…
Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…
During the Oscars this Sunday night, nimbly crafted ads highlighting both golden moments and gaffes will stream into Twitter and Facebook feeds. And don’t be surprised next month if new-Pope-themed…
Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged…
Dozens of brands spent close to $4 million each to run 30-second spots in the Super Bowl. But did they get their money’s worth? Budweiser, Doritos and Audi had the biggest improvements in…
RAM Trucks or Jeep? Taco Bell or Mercedes-Benz? Samsung or Oreo? There were plenty of hits and misses among the Super Bowl commercials, but only one spot can be crowned…
CBS failed to capitalize on the promotional muscle of the Super Bowl, as Monday night’s prime-time lineup showed very little growth versus the most recent Monday roster of first-run episodes. According…
Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…
Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…
Despite a 34-minute power outage that left CBS scrambling to impose order in New Orleans, the preliminary ratings suggest that last night’s Super Bowl may be the most-watched in history. According…
Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go…
There was (thankfully) no wardrobe malfunction during CBS' broadcast of the Super Bowl, but there was a fleeting expletive. Baltimore Ravens quarterback Joe Flacco dropped the F-bomb. Celebrating the win while…
The lights went out in the third quarter at the Louisiana Superdome on Sunday night, but the advertising waited until the fourth to get its power surge. That's when the Budweiser,…
IDEA: The E*Trade baby isn't known as a world traveler. All that changed Sunday in the company's high-energy Super Bowl spot, in which the talking toddler showed what you could…
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal. The foal in this case is…
As Chris Heine mentions over here, Pepsi is having a busy Super Bowl Sunday already. And part of it involves a humorous dig at Coca-Cola, as Pepsi has posted a…
Pepsi Next is releasing a Super Bowl campaign video this morning and pushing it with YouTube and BuzzFeed ads to create buzz during a day when big-game chatter could seem…
Samsung has some fun with the NFL's strict trademark rules around the Super Bowl (see Adweek's own banner above for evidence of that) in the 60-second spot below starring Seth…
That guy who doubles over in pain after getting hit in the junk by a flying object in that Super Bowl commercial—what has he done for you lately? Sure, he…
AshleyMadison.com, the dating site for married people, always tries to leech a little attention at Super Bowl time. This year it did so by sliding a sleazy print ad into…
Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a…
The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad. The apparel marketer just released the teaser below for…
ETrade released its 2013 Super Bowl ad on Friday, showing the company's iconic talking baby boldly going where he's never gone before. The talking tot informs viewers that they could lose…
Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring…
Specs Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort Lauderdale, Fla. What’s the first information you…
Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…
Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the…
At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…
As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot, directed by…
In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super…
Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens quarterback…
Sports Illustrated who? Turner's $175 million acquisition of Bleacher Report happened way back in August after the company parted ways with SI; now, its partnership with CNN cemented earlier this month,…
Adweek and YouTube are co-hosting a Super Bowl party—one that will last for a week. As part of YouTube's fifth-annual Ad Blitz program, fans will be able to watch all of…
Amy Poehler is landing all the prime gigs this winter. The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best…
Willem Dafoe, his eyes twinkling with evil and his fingernails filed to sharp points, plays the devil himself in Mercedes-Benz's 2013 Super Bowl ad, an extended version of which was…
Kaley Cuoco is going from the Big Bang to the Big Game as Toyota's newest advertising star. The 27-year-old actress from the CBS sitcom The Big Bang Theory is seen walking…
The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…
For Volkswagen, one of the most celebrated Super Bowl advertisers of recent years, it's been a tough 24 hours. After the company released its 2013 Super Bowl spot (posted below)…
Old people doing absurdly youthful things. It's a time-honored comedy staple that Taco Bell fully embraces in its 2013 Super Bowl spot—a 60-second salute to octogenarian debauchery driven by a…
Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them. The Korean automaker on Monday unveiled…
Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who…
Century 21 agents are more helpful than doctors, at least when you're having a housing emergency. The real-estate company on Monday unveiled its 30-second commercial, titled "Wedding," that will air on…
Babies are always big at the Super Bowl. This year, Budweiser might have the cutest one. A new baby Clydesdale, born Jan. 16, will star in the Anheuser-Busch brand's traditional 60-second…
Are you a typical white corporate American office drone with a case of the Mondays? It would help a whole lot if you were Jamaican—or at least talked like one. That's…
Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no…
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…
There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…
Specs Age 37 New gig Host, CBS Sports Radio Old gig Analyst, NBC’s Football Night in America After doing television for years, how do you find talk radio different? It’s not just a sound bite.…
A flustered father answers his son's pressing question "Where do babies come from?" with a Super Bowl-worthy blockbuster of a tall tale—set on a distant planet called Babylandia—in Kia's upcoming…
Go Daddy on Friday posted one of its two Super Bowl ads online—a 30-second spot, due to run at the two-minute warning of the fourth quarter, urging people to register…
American adults prefer watching Super Bowl commercials to the game itself, according to a survey released today by Chicago-based market research company Lab42. Perhaps take it with a grain of salt,…
Volkswagen turns some notorious frowns—those seen by millions on YouTube—upside down in Volkswagen's just-released teaser for its Super Bowl commercial. The eHarmony cat lady, politician Phil Davison and minor-league baseball manager…
Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that…
Audi is letting viewers choose its Super Bowl ad this year—or rather, the ending of it. Venables Bell & Partners in San Francisco has created three different endings to a 60-second…
The Harbaugh brothers may not have seen it coming, but Visa did. Back in the fall, the company broke two ads from TBWA\Chiat\Day advertising its Visa NFL Fan Offers program.…
Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming…
Coca-Cola is hoping to up the ante on its past Super Bowl advertising with an ambitious 2013 campaign, created by Wieden + Kennedy, that invites consumers to play an online…
Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York. The Procter &…
Kate Upton is everywhere and nowhere for Mercedes-Benz as it prepares to air its 60-second Super Bowl spot on Feb. 3. The automaker on Saturday released its official 40-second teaser for…
Apparently there’s a lot of money in dog videos. In 2012, Animal Planet enjoyed a 17 percent uptick in its key demo ratings (adults 25-54) over the last year and, in…
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