Advertisement
Super Bowl
  • How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have New study shows just how digital they've become

    According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. That means some 56 million of us will be sitting on someone else's sofa when the game is on. The Super Bowl party is, of course, a ……

  • Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology Spot makes the QB look heroic doing everyday activities

    Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling in its Super Bowl spot from mcgarrybowen starring New ……

  • Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch Recipes worthy of the Big Game

    Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5. The three-part series, titled Sausage Dome, is similar to competition shows you might see on the ……

  • Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof' Dependent on the matchup, not the quality of the game

    While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on Feb. 5. "The Super Bowl has become a little bit bulletproof," ……

  • Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore GM brand preps a :30 for the first half

    Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes a year after the brand made its big-game debut with a spot starring ……

How Social Media Is Likely to Affect the Kind of Super Bowl Party You Have

New study shows just how digital they've become

According to the prevailing data, roughly half of Americans who watch the Super Bowl plan to do so at a party. That means some 56 million of us will be…

Tom Brady Epically Brushes His Teeth in Intel's Super Bowl Ad Promoting Replay Technology

Spot makes the QB look heroic doing everyday activities

Think an NFL star's morning routine is boring? Well, it kind of is, but not when viewed through Intel's 360-degree replay technology. That's the story the tech brand is telling…

Johnsonville Just Made an Amazing Sausage-Themed Reality Show You Need to Watch

Recipes worthy of the Big Game

Here's something you never knew you needed in your life—a sausage-themed reality TV show brought to you by Johnsonville and Droga5. The three-part series, titled Sausage Dome, is similar to competition…

Fox Sports CEO Says Super Bowl Ratings Have Become 'Bulletproof'

Dependent on the matchup, not the quality of the game

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on…

Thrilled With Its Super Bowl Debut Last Year, Buick Returns for an Encore

GM brand preps a :30 for the first half

Buick is officially a fan of the Super Bowl. The General Motors nameplate told Adweek on Wednesday that it has bought a 30-second spot on Super Bowl LI. The decision comes…

Lexus Is Returning to the Super Bowl This Year With an Ad Narrated by Minnie Driver

Team One will handle creative

After taking a year off from running a Super Bowl ad, Lexus will return to the Big Game in 2017. Lexus group vp and general manager Jeff Bracken announced the brand's…

Frozen Meal Brand Is Looking for a Regular Guy for its Ad to Air Opposite the Super Bowl

Devour's spot will run during the Big Game, just not on Fox

Are you a regular dude with a hidden talent for promoting frozen food? Then get ready for your big break. Devour, Heinz's new line of frozen dinners, is holding an…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

Will Ken Bone Be Mountain Dew's Next Puppy Monkey Baby in This Year's Super Bowl?

Election meme wants to be in brand's Big Game ad

Love it or hate it, Mountain Dew created a viral sensation during last year's Super Bowl with its ad featuring the slightly creepy but nonetheless fascinating Puppy Monkey Baby. And now,…

Kia Is Returning to the Super Bowl With Ad for 2017 Niro

David&Goliath is producing the spot

Kia, whose hilarious 2016 Super Bowl ad featured Christopher Walken's tour of his "Walken Closet," is returning to the Big Game this year. The ad, from agency of record David&Goliath,…

TurboTax Will Bring DJ Khaled and Other Big Names to 2017's Super Bowl

Wieden + Kennedy and Grupo Gallegos partner on campaign

Intuit's TurboTax will be returning to the Super Bowl in 2017, marking its fourth consecutive year in the Big Game. Past efforts from the company's agency of record Wieden + Kennedy…

Super Bowl Ad Tracker: All About 2017's Commercials

A frequently updated roster of the Big Game's brands

Welcome sports fans and ad fans, to Adweek's Super Bowl LI Ad Tracker. Here you'll find details of the commercials that will broadcast during the Big Game, both regionally and…

GoDaddy Is Returning to the Super Bowl With a Humorous Ad to Launch a New Product

Will start a year-long campaign

After sitting out of the Super Bowl for the first time since 2005 last year, GoDaddy is back in the game for 2017 with a new creative agency and product. The…

Avocados From Mexico Will Return to the Super Bowl During the First Commercial Break

This time with a health and wellness message

Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser.  The agricultural brand, which is the combined marketing arm of two avocado…

The World Series and NFL Fuel a Fall Advertising Windfall for Fox Sports

Next up: the Super Bowl

Saying "be careful what you wish for, because you just might get it" is usually a warning, but it was more like a mantra for the Fox Sports ad sales…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

How Cannes Still Inspires and Surprises, and Why It Still Really Matters

You just have to know where to look

When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand…

The 10 Most Watched Ads on YouTube in February

Hyundai drives off with the glory in a race of Super Bowl spots

Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner,…

Facetime: Check Out the Social Scene at Super Bowl 50

Jiff the Pomeranian, Amy Adams, Graydon Carter and more

Celebrities like Amy Adams and Iggy Azalea partied with media and brands at Super Bowl 50 parties in San Francisco.

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more…

9 Eye-Opening Digital Marketing Stats From the Past Week

Snapchat takes on the Super Bowl

It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views…

Why Jeep Ran a Vertical Ad on the Super Bowl With 112 Million Watching Horizontal Screens

Focusing the viewer on the eyes, optimized for mobile

Jeep's "Portraits" ad, which aired at halftime of Super Bowl 50 and ended up being our favorite spot of the game, wasn't just riveting in its content. It was radical…

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became…

Budweiser Posts 'Apology Cakes' on Imgur for Super Bowl Night's Designated Drivers

With a call-out to Sarah Schaaf

Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages…

Jeep's 'Portraits' Wins Super Clio for Best Ad of the Big Game

Iris captures soul of an iconic machine

Marilyn Monroe. Steve McQueen. B.B. King. Jeff Goldblum. The Terminator. With a cast like that, it's no wonder "Portraits," Jeep's stirring commercial for Super Bowl 50, is a winner. Today, the minute-long…

With a Social-First Mind-Set, Esurance Completely Dominated the Twitter Super Bowl

1.5 billion impressions, but will new customers follow?

Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand…

The 10 Most Viral Ads of Super Bowl 50

Doritos ends Bud's three-year reign, but total sharing is down by a third

If the commercials of Super Bowl 50 felt a little underwhelming—with lots of good ads but few great ones—now there's some data to back up that feeling. As of Monday morning,…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time

CBS topped 2013, but not Fox and NBC broadcasts in recent years

Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to…

5 Super Bowl Advertisers That Nailed Their Instagram Marketing

Pokemon led the pack

Instagram reps today said that 38 million people engaged with the app's Super Bowl-related content 155 million times on Sunday. Indeed, the visual platform is becoming an increasingly important communications…

Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50

Marketers love the inexpensive social execution

GIFs are no longer just something that culture-forward or tech-savvy brands use—they're about as ubiquitous as photos or videos. With that in mind, dozens of brands were using GIFs everywhere…

Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad

Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs…

3 Things Content Marketers Should Learn From the Super Bowl

This year's best ads refined the message and built momentum

If football players and marketers have one thing in common, it's that their biggest day of the year comes in February: the Super Bowl. And while the outcome of the…

Super Bowel 50? Some Viewers Cried Foul, but These 2 Poop Ads Got People Talking

AstraZeneca stands behind spot

During last night's broadcast of Super Bowl 50, the ads were filled with animals to warm our hearts, celebrities to make us laugh and ads about constipation and diarrhea to…

Here Are the Ads That Won The Super Bowl on Facebook

Overall engagement down from last year

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The…

Watch T.J. Miller and the Shock Top Wedge Hilariously Review the Other Super Bowl Ads

Long-form spot caps off the night perfectly

We've all been commenting on the commercials of Super Bowl 50 for days—before, during and after the game. But leave it to the talent from one of the commercials to…

The 5 Worst Ads of Super Bowl 50

The poop ads were painful enough, but two celebrity spots were the night's worst

We've looked at the five best ads of Super Bowl 50. Now, it's time to hold our noses and dig into the spots that didn't quite work so well—to say…

Ranking the Super Bowl's Top 5 Animal Ads: From the Cuddly and Cute to the Downright Strange

Wiener dog stampede, singing sheep and more

No Super Bowl would be complete without a few furry friends filling the screen, and this year's Big Game was no different. The use of adorable baby animals has always been…

James Corden and Cindy Crawford Hilariously Recreated Her 1992 Pepsi Super Bowl Commercial

He also spoofed Budweiser's 'Whassup?'

While there were few genuine laughs to be found in last night's Super Bowl 50 ads, as even the game's best spots didn't measure up to the most memorable commercials…

California Avocados Made Fun Recipe Videos Around Each Super Bowl Food Ad

MullenLowe shows how anything can pair with avocados

The California Avocado Commission had one of cooler Twitter stunts going during Super Bowl 50—all connected to the food advertisers on the game. Every time a food or beverage ad aired,…

The 5 Best Ads of Super Bowl 50

Two automakers drove home winners, but only one celebrity deserved the bling

You can't fault the commercials of Super Bowl 50 for not having range. This was a broadcast that included Helen Mirren on the one hand, and #puppymonkeybaby on the other.…

Snickers Just Ran a Mini-Sequel to Its Marilyn Monroe Super Bowl Ad During Colbert

And it looks like Eugene Levy still hasn't gone home

Snickers wasn't done for the night when its "Marilyn" spot aired on the Super Bowl broadcast. The brand also prepped a little 15-second follow-up spot from BBDO New York, which…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Fourth Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the fourth quarter below.  See all…

Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities

Doritos did great everywhere but San Diego

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia. The tech vendor also said Doritos' commercial was…

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Here's How Much Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars

Super Bowl halftime show got her 147,000 tweets a minute

With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Third Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the third quarter below.  See all…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Second Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the second quarter below.  See all…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

These Super Bowl Trackers Will Help You Follow the Hashtag Horserace

Avocados From Mexico and Pepsi are blowing up

       Who will win the Super Bowl? The Broncos or Budweiser? The Panthers or Pokemon?  Social insights platform Brandwatch has created a dreamy way to keep up with which brands are dominating the…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

How Doritos' Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

'Ultrasound' got consumers talking about abortion

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her…

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

It's bigger than hoverboards and man buns

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.  Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: First Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the first quarter below.  See all…

SNL's Funny Super Bowl Skit for Totino's Suddenly Turned Into Something Way Creepier

During last night's pre-Super Bowl episode, Saturday Night Live again skewered big-game advertising. Vanessa Bayer reprised her bored-housewife role in a Totino's spoof. But this time, well, it wasn't just a…

Turkish Airlines Highlights Flights to Gotham City and Metropolis in Super Bowl Pregame Ads

Clever promos from 'airline partner' of Batman v Superman

Those tuning in to CBS' Super Bowl pregame coverage probably noticed some interesting new destinations being advertised by Turkish Airlines. As presenting sponsor of part of the pregame show, the airline…

Adweek's Instant Reviews of the 2016 Super Bowl Ads

See every spot again, and our thumbs up or thumbs down

On Sunday night during Super Bowl 50, Adweek will bring you real-time reviews of every commercial immediately after it airs. Follow us on Twitter all evening long @Adweek, and click…

7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later…

Check Out Gatorade's Super Bowl Snapchat Ad With Serena Williams

Tennis star gets 'dunked' in sponsored lens

  The Gatorade dunk—or "shower" or "bath," depending on the TV announcer—is a Super Bowl tradition. And the sports drink is playing that up for its Big Game ad campaign on…

Taco Bell Is Definitely Unveiling the 'Quesalupa' at the Super Bowl. Here's How it Tastes

It's got a fried, cheese-filled shell

As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info. "How is…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

KFC Swaps Out Norm Macdonald for Jim Gaffigan as Its Latest 'Real' Colonel

Finds a pitchman who may actually eat fried chicken

KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan. Earlier this week, KFC posted a montage of Norm Mcdonald's clips,…

GoPro's Regional Super Bowl Ad Shows Adventurous Users Hitting Slopes and Hugging Bears

30-second spot set to the Ramones

GoPro has its own Big Game message: "Let's go!" The camera maker known for filming extreme sports and hobbies plans to run a regional Super Bowl ad this weekend (for the second…

A Transformer-like Razor Battles a 'Lube Strip' in Schick’s Super Bowl Spot

Creative work from J. Walter Thompson

You definitely want the Schick Hydro on your side. At least that's what Schick wants to get across to all the guys out there watching the Super Bowl on Sunday. A…

Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Uber and Dick's Partner to Deliver Super Bowl Champion Shirts Before Your Party's Even Over

They'll even cover the shipping fees

It's one of those inevitable occurrences of big-city life: Within a day of some big event going down—the latest storm of the century, the candidacy of Donald Trump, etc.—someone's out…

Fitbit Users Are Sassy (and Sweaty) in the Brand's First Super Bowl Spot

A smartwatch for every occasion

Fitbit is advertising in the Super Bowl for the first time this year with a playful ad for the Fitbit Blaze, its fitness-focused smartwatch. The spot, produced by Argonaut, flashes from…

Campbell's Wants to Make Moms Cry With Its Touching Regional Super Bowl Campaign

Ad will run in Green Bay, nationally after the game

Campbell's Chunky Soup wants all the football moms out there to know they're appreciated. Without them, those players taking the field Sunday wouldn't be where they are today. The 30-second spot,…

Here's Why Nerd-Minded Brands Should Consider Imgur on Super Bowl Sunday

Targeting those who tune the game out

If you are a marketer that cannot find a creative way to join the Super Bowl 50 social chatter, Imgur might be where you belong. The social-media site, which is…

LG Is Staffing a Social Media War Room With 30 to 40 People for the Super Bowl

Pumping out a hefty mix of paid and organic posts

Some brands are backing away from social media war rooms, but first-time Super Bowl advertiser LG is going all in on Sunday.  About 30 to 40 reps from LG, Mindshare, iCrossing, HS…

Here's Why Super Bowl 50 Is Likely to Be the Most-Watched U.S. Broadcast Ever

But CBS probably won't break record for ages 18-49

Even though CBS is downplaying its expectations, Sunday's broadcast of Super Bowl 50 is likely to be the most-watched U.S. broadcast in terms of total viewers. But there's less of…

Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to San Francisco

San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad…

Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

Follow-up to 2015's 'Brewed the Hard Way'

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down,"…

In Final Days Before the Super Bowl, CBS Is Still Finishing Up Its In-Game Ad Sales

Network could keep talking with advertisers until Sunday

Super Bowl 50 is only days away, but it's not too late for an advertiser to squeak into the game. CBS is still speaking with marketers about 30-second spots and…

8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Brands keep jumping in on real-time marketing

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty…

Bose May Just Turn One of Your Super Bowl Tweets Into a Norwegian Metal Song

A musical twist on social chatter

Instead of running a $5 million Super Bowl ad, Bose wants social-media users to jam out. The music-electronics brand is taking tweets and turning them into lyrics for its FanTracks…

Janelle Monáe Will Kick Off Pepsi's Halftime Show With This Dance Through the Decades

Brand puts the singer's timeless style to good use

Pepsi is playing homage to its pop culture and musical history this year in its pre-halftime show spot, "The Joy of Dance," starring Janelle Monáe. Monáe, whose unique style and talents…

Jack Crosses the Delaware in Jack in the Box's Regional Super Bowl Ad

With new agency, the mascot is back, but his voice is gone

Perennial Big Game advertiser Jack in the Box is returning for Super Bowl 50 with another regional spot from its new creative agency of record, David&Goliath. It's the second ad…

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Watch a clip while browsing other content

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids…

NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence

Text messages tell the whole story

No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic…

Here's How Brands Should Create Their Real-Time Super Bowl Strategy for Twitter

Plan for the unexpected moments

Brands have a number of new ways to interact with followers on Twitter this year, including event targeting, Promoted Moments, Periscope livestreams, Periscope video within promoted tweets and conversational ads.…

A Cash-Encrusted Football Crashes Through Everyday Life in Esurance's Super Bowl Ad

Brand will give away $1 million in Twitter sweepstakes

Super Bowl ad hashtags are often relegated to the Internet trash heap, but Esurance is tackling that issue head-on in this year's game-day ad. Starting today, people can retweet messages…

Toyota Prius Is 'Heck on Wheels' in Revamped Hybrid's Amusingly Campy Super Bowl Work

Saatchi L.A. teaser calls the vehicle a 'badass'

The Toyota Prius has been called many things, but never a "badass." Until now. The automaker is bringing the Prius to the Super Bowl for the first time in 11 years,…

SoFi Removes Cheeky Final Line From Its Super Bowl Commercial

Telling people they probably aren't great is not on brand

First-time Super Bowl advertiser SoFi has made a last minute adjustment to its game-day spot. After discussing the original ad internally and with current clients, and receiving a bit of…

Arnold Schwarzenegger Stars in Explosive Super Bowl Teaser for Mobile Strike Game

Twofifteenmccann preps spot for Sunday

Machine Zone's war-themed mobile game Mobile Strike will get a commercial on Super Bowl 50, the ad's star, Arnold Schwarzenegger, confirmed Wednesday. Schwarzenegger, who is making his third straight appearance in…

Why a Small Company Like WeatherTech Keeps Coming Back to the Super Bowl

Automotive floor-mat maker rolls out its 2016 spot

Everyone's favorite big-spending automotive floor-mat manufacturer, WeatherTech, is back for its third straight Super Bowl—and will run the 30-second spot below in the first half of the game, after throwing…

Michelob Ultra's Beautifully Shot Super Bowl Ad Focuses on Fitness

30-second spot from FCB Chicago lands coveted A1 slot

You can have a beer even if your life is all about fitness. That's the message of Michelob Ultra's Super Bowl 2016 spot, from Training Day director Antoine Fuqua, which leans…

PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad

CP+B spot teases vision for the future

For PayPal, the future is now. That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second…

Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens

73% will use devices in addition to TV

CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to…

Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50

Mini-cans tease partnership

Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek. Adweek received a package Wednesday containing co-branded mini-cans of Coke,…

Nationwide Drops McKinney as Its Agency of Record After a 7-Year Relationship

Intends to 'move in another direction' creatively

Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years. "Nationwide works with a number of creative agencies to support our business needs," a…

Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros.

Gives Super Bowl marketers new video option

Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips. The Facebook-owned platform began…

MORE IN Super Bowl

Advertisement
Advertisement