The Players Tribune Will Launch Its First Branded Series Next Week

Powerade to sponsor 'From Somewhere'

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will…

USA Postpones Tonight's Mr. Robot Finale Due to Similarities With Virginia Shootings

Episode will air next Wednesday, instead

Today's horrific shootings in Virginia, where a TV reporter and photographer were killed by a former colleague and another woman was wounded, have prompted USA to postpone tonight's season finale of Mr.…

On-Air Murders Highlight How TV News Crews Are Exposed at Every Angle

Studios are safer than ever, while reporters are left out in the open

Alison Parker and Adam Ward had the most seemingly simple and stress-free of assignments: a live interview with a local Chamber of Commerce representative. No crowds, no police, just a…

TV Reporter and Photographer Killed by Former Colleague During Live Broadcast

Gunman commits suicide, leaves 23-page note

During a live broadcast this morning around 6:45 a.m. on WDBJ-TV, Roanoke/Lynchburg's CBS affiliate, a gunman opened fire, killing reporter Alison Parker and her photographer Adam Ward. They were broadcasting live…

Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

The celebrated pitchman

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

AMC now has 3 of the top 5

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million…

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Touted as hybrid of Pandora, Spotify

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels…

With His First Week of Guests, Stephen Colbert Is Already Going for an Interesting Mix

Stars like Clooney alongside CEOs like Musk

From celebrities to politicians to startup CEOs, Stephen Colbert is packing his first week of Late Show with an eclectic mix of guests. As we've previously reported, Colbert's first guest for…

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