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Headed Into the Upfront, NBC Should Brace for the Brian Williams Question

Buyers and advertisers measure the impact

In 2012, Brian Williams took the stage at the NBC News upfront presentation to address "the elephant in the room"—not the dismal ratings of the since-canceled Rock Center With Brian…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

4 TV Shows That Have Awesomely Come to Life at SXSW

Networks highlight their programs in experiential ways

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations…

4 Warnings for Those Trying to Make the Next Jinx or Serial

It's a new golden age for true crime, but the old-school pulp won't cut it

This weekend, HBO won one of those queasy victories available only to true-crime documentarians and war-crime prosecutors at The Hague. The subject of the network's multi-part documentary series The Jinx: The…

How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include…

The Walking Dead Spin-off Will Share Only 6 Seconds With the Original

But expect a few Easter eggs, says exec producer David Alpert

The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial…

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks…

Cable Viewers Aren't Watching the Shows You Think They Are

MoffettNathanson analysts find ratings in odd places

Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into…

Girlfriends’ Guide to Divorce Star Talks About Her Show's Controversial Ads

Lisa Edelstein on flipping the finger

Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles Twitter @LisaEdelstein What's the first information you consume in the morning? I journal…

GSN

GSN Expands Its Slate of Original Series With 2 New Programs

A steampunk design competition and comedian game show

In game-show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN…

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