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How Horizon Media's New Specialty TV Practice Will Help Advertisers

Group will vet buying options for clients

As its advertising clients grapple with the latest television advances, from programmatic to addressable, Horizon Media is offering them a lifeline. The media agency has launched HorizonAdvanced—a specialty practice within its…

Community's Ironic Storyline About a Honda CR-V Lifted Brand Recall to 95%

And half of viewers were more likely to buy one

The sixth season of Community wrapped its debut season on Yahoo Screen last month and—true to form for most streaming sites—we still don't know how many people actually watched the…

In a First, CBS Will Livestream All National Ads for Super Bowl 50

Advertisers won't be able to opt out

Each year, viewers can watch more and more Super Bowl commercials online in the days leading up to, and immediately after, the big game. But in February, for the first…

I Am Cait Premiere Draws 2.73 Million Viewers

On par with Kardashians, but a big drop from Diane Sawyer interview

Sunday's premiere of I Am Cait delivered solid ratings for E!, although the numbers are a big drop from Caitlyn Jenner's other major high-profile TV appearances. The moving E! docuseries, which…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

With New Distribution Deal, Comcast and Discovery Kiss and Make Up

Move past Time Warner Cable battle

To paraphrase Taylor Swift, Discovery Communications and Comcast used to have bad blood, but now they've got mad love.  After bitterly feuding last year over Comcast's attempted $45 billion acquisition of…

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Across Facebook, YouTube and even TV

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded…

Showtime Cancels Its Advertising-Themed Comedy, Happyish

Following low ratings and no Emmy nominations

Another advertising-themed TV series is following Mad Men off the air. Showtime has canceled its comedy Happyish, the network has confirmed. The series, about a disillusioned ad exec (Steve Coogan), finished…

10 Celebs You Forgot Were on Dancing With the Stars

Evander Holyfield, Tucker Carlson had less-than-memorable moves

Fans of ABC's Dancing With the Stars have seen a lot of celebrities grace the stage over the reality show's 20 seasons, including Emmitt Smith, Alfonso Ribeiro, Kim Kardashian and…

Ad of the Day: Cable Companies Are Playground Bullies in Hilarious Ads for Sling TV

Too real for comfort

Everyone knows cable companies can be total bullies, but pointing it out can still make for some pretty funny ads. SlingTV, the small-bundle Internet TV offering from Dish, is out with…

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