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Can MTV and Adam Levine Get Millennials to Hang Out at Applebee's? MTV sponsorship taps into music, nightlife

Applebee's will launch a multimonth sponsorship with MTV on Monday to connect young consumers with popular bands—starting with Maroon 5. And the restaurant hopes the move will bolster its image…

October 10, 2014, 2:12 PM EDT

Katy Perry to Play Super Bowl Halftime Show Other contenders included Rihanna and Coldplay

According to multiple sources, the National Football League has chosen Katy Perry to perform at the Super Bowl XLIX Halftime Show on February 1, 2015. The Wall Street Journal reported in…

October 10, 2014, 1:47 PM EDT

Infographic: The Evolution of TV Over the Last 20 Years From connected sets to streaming services

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for…

October 10, 2014, 1:06 PM EDT

Adweek's Top 5 Commercials of the Week: Oct. 3-10 Comic personalities ruled these spots, from Sarah Silverman to Mr. Bean

This week's collection of best spots had a few daring and dramatic entries. But it was the comic spots that really stood out—thanks to Sarah Silverman and Rowan Atkinson. Check…

October 10, 2014, 12:35 PM EDT

YouTube Stars Just Aren't Themselves in New Sour Patch Kids Video Series They're scripted characters instead

Sour Patch Kids candy will launch its new "Breaking Out" video series today, and it's being billed as the first branded show to cast a group of YouTube stars as…

October 10, 2014, 11:50 AM EDT

We Interviewed the Guy Who Made the Creepy Credits Sequence for American Horror Story: Freak Show Everything you wanted to know about scary clown toys

Who loves clowns? Anyone? Anyone? Well, the guys at American Horror Story: Freak Show, which premiered last night, are super into them, as evidenced by the amazing mostly stop-motion opening…

October 9, 2014, 10:29 AM EDT

Noisy Chiefs Fans Top Nielsen's TV Twitter Ratings Patriots are No. 2 on the field and the list

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the…

October 8, 2014, 6:51 PM EDT

Sex and Blackmail Prove to Be a Winning Combo for Scandal Twitter Followers D.C. soap dominates Nielsen's social media rating

Scandal has once again clobbered the competition in this week’s Twitter television ratings for series and specials, giving ABC the consistent edge on Thursday nights.   Nielsen's Twitter stats show the…

October 8, 2014, 4:09 PM EDT

For New Promos, Disney XD Turns to Street Artists and Art Toy Designers Tristan Eaton, The Brothers McLeod among creators tapped

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life, including Tristan…

October 6, 2014, 5:09 PM EDT

5 Other Times Twin Peaks Came Back Showtime brings back the iconic mystery series in 2016

Your Monday afternoon comes with some good news ... and some damn good cherry pie. David Lynch's seminal television series Twin Peaks is returning to television in early 2016 on…

October 6, 2014, 2:06 PM EDT

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