Advertisement

Television

:

Articles

Discovery Will Try to Capitalize on People's Sudden Obsession With 'Making a Murderer'

ID quickly preps special on Steven Avery

As the country's enthusiasm for Netflix's Making a Murderer continues to grow, Investigation Discovery is jumping on the bandwagon, fast-tracking a special on Steven Avery, the man whose case is…

In Dramatic Overhaul, TNT to Cut Ad Load by 50%

'We have overstuffed the bird,' says president Kevin Reilly

Kevin Reilly rarely spoke publicly during his first year as president of TNT and TBS and as chief creative officer of Turner Entertainment. "I didn't have much to say," he…

Here's How Viceland Plans to Lure Millennials Back to TV

Spike Jonze puts movie career on hold to oversee network

The conventional wisdom is that millennials are fleeing TV, but as usual, Vice is playing the role of disrupter. On Feb. 29, the company will take over History offshoot H2…

Here’s How Viacom’s Networks Will Try to Bounce Back in 2016

Comedy Central, MTV and TV Land announce big renewals, new shows

After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016. Ratings for Viacom's TV networks—including MTV, Comedy Central, Nickelodeon, Spike and…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

New template for how to work with agencies

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make…

David Duchovny Unravels the Mysteries of Twitter and Returning to The X-Files

Why playing Fox Mulder is like singing an old tune

Specs Age 55 Claim to fame Star of Fox's X-Files miniseries (premieres Jan. 24) and NBC's Aquarius Base New York Twitter @davidduchovny Adweek: What's the first information you consume in the morning? David Duchovny: I get…

Disney Renames ABC Family and Hopes 'Freeform' Will Better Reflect Its Edgier Content

Cable network considered 3,000 name options

After becoming the No. 1 cable network in women 18-34 for the first time last season, ABC Family would seem to be sitting pretty, but the second half of its…

Yahoo Shutters Screen, Scales Back Original Series

Remaining video properties will live elsewhere

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital…

How Showtime Is Marketing Its New Drama 'Billions' to Wall Street

Hopes to turn financial sector into influencers

While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the…

Advertisement
Adweek Blog Network