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Cinnabon Will Hand Out Free Treats Tonight to Celebrate Its Role in Better Call Saul

As predicted, Breaking Bad character is making dough in Omaha

Lovers of gooey baked goods and Breaking Bad, rejoice. Not only is the AMC drama's prequel, Better Call Saul, finally on the air, but Cinnabon is also celebrating its role…

How Are These 12 Classic TV Shows Still Not on Streaming?

Our wish list of the fun, formative and forgotten

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of M*A*S*H. So what's…

Here Are the Super Bowl Advertisers That Got the Biggest Brand Lifts

GoDaddy and Bud flourished, while Nationwide floundered

Bully Pulpit Interactive surveyed 700 people before the Super Bowl and another 700 folks after to gauge which Big Game advertisers achieved the greatest brand lift, a metric designed to…

Talk Show Queen Wendy Williams Cops to Getting a Little Help on Twitter

And feeling starstruck by Judge Judy

Specs Who Wendy Williams Age 50 Claim to fame Host of daily syndicated talk show The Wendy Williams Show (its 1,000th episode aired last week); author; member of the National Radio Hall of…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

NBC Breaks the Record with a 49.7 Rating and 114.4 Million Viewers During the Super Bowl

$4.5 million per spot looks like a bargain now

If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on…

More and More, Marketers Venture Into Bathroom Humor

Looking for big laughs and brand recognition

Call it progress, or clutch your pearls. Bathroom humor that would have been rejected by network standards departments in earlier eras is now sailing through—and going viral. A Kmart spot in…

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Parks and Rec star dabbles in ads, films, podcasts and more

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt…

45,000 Pieces of Branded Content Were Created on Whisper for The Americans

Where advertising meets dark social

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy…

Today Show Stars Pull a Coldplay and Walk the Streets of NYC in Their Super Bowl Promo

Homage to the band's viral music video

With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional…

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