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On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers Zefr e-book argues that marketers need to cater to Beauty Gurus, Sneakerheads

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows,…

October 28, 2013, 10:13 AM EDT

VH1 Creates New Mobile/Tablet App VH1 Snack delivers pithy jokes about rock'n'roll

Just as Comedy Central broke down its digital and linear silos earlier this week, VH1 is getting deep into digital content, specifically on mobile. The new iOS app will be available…

October 17, 2013, 12:20 PM EDT

Hyundai Giving Away Another Zombie-Proof Survival Machine in Latest Walking Dead Tie-In Better than a stick

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with…

October 15, 2013, 3:24 PM EDT

FX's Archer Finally Goes Full Danger Zone in New Promo Top Gun spoof is a long time coming

Well, they finally went and did it. After four solid seasons of douchebaggy secret agent Sterling Archer bellowing "DANGER ZONE!" in a Logginsy falsetto, FX has re-created the hilariously self-serious music…

October 11, 2013, 12:06 PM EDT

To a Cinnabon in Omaha, an Offhand Mention on Breaking Bad Was Pretty Sweet Saul better call corporate

[Mild Breaking Bad spoiler ahead.] In "Granite State," the penultimate episode of Breaking Bad's final season, Saul Goodman, contemplating his future with a new identity away from New Mexico, makes an…

October 10, 2013, 8:29 AM EDT

Column: Web Video Is Way Too Confusing for Brands Telemetry CEO says brands want to move dollars but feel 'utterly confused'

"Please don't suck" is my mantra as I wheel my hand luggage into a town essentially owned by the large TV advertiser I am set to meet. I am here…

October 7, 2013, 12:00 AM EDT

Breaking Bad Thanks Cast and Crew in Simple, Great Ad for the Series Finale Driving off into the sunset

Two shows left, bitches! AMC's Breaking Bad airs its last episode on Sept. 29, and the network whipped up this print ad promoting the series finale to thank the cast and…

September 17, 2013, 8:57 AM EDT

Rebel Wilson Sings Queen in the Year's Most Quirky Sitcom Promo It's a Super Fun Night

Actress and comedian Rebel Wilson is a quirky rule breaker, so why should she adhere to some old-school network-TV model for promoting a sitcom? She shouldn't, ya hear? Regular 30-second…

September 13, 2013, 11:52 AM EDT

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

September 12, 2013, 10:39 AM EDT

Breaking Bad's Incredible Blu-ray Box Set Will Come Packaged in a Money Barrel Los Pollos Hermanos apron, too

The full run of Breaking Bad is coming out on Blu-ray soon after the AMC series wraps up. And if you're enough of a fan to spring for the special-edition…

September 11, 2013, 1:05 PM EDT

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