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How BBC America Is Building Buzz

With splashy thrillers

Sarah Barnett hasn't been genetically engineered, like all those clones in Orphan Black, for the job at hand. It just seems that way. Barnett's new gig—she's a few months into…

Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Each is a case study in TV's buzz-driven life cycle

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers…

HBO Is Replying to 3-Year-Old Tweets From People Who Wanted HBO Now Back Then

Better late than never

A delayed response, but a welcome one. HBO has taken the time to reply to tweets from 2012 this week from people who wanted a standalone HBO subscription service back then—something…

Twitch, HBO Partner to Promote 'Silicon Valley'

Turning livestreaming into a marketing opportunity

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch. To promote the second season of the HBO…

Chelsea Handler Will Produce CMT's First Nightly Talk Show

Plus, some star-driven comedies

CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including…

Robert Downey Jr. Is Getting an Award for Reaching the MTV Generation

The top honor at the MTV Movie Awards will be presented April 12

He's a movie star who has played other movie stars. Now Robert Downey Jr. will be honored for his work at the upcoming MTV Movie Awards. Downey will receive the MTV…

How It Feels to Become the Face of a Generation's Shrugging Indifference

After modeling for Archer's Cheryl, I realized I'm as lost as she is

Back around 2008, I posed for photographs for my friends who worked at a small animation company run out of a shack-like bungalow in East Atlanta. I stood in front of…

Racing Extinction

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

The Pretty Little Liars star talks crowdfunding, social media and more

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I…

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

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