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Azteca America Will Build Hispanic Audience Platform for Advertisers

Mexican-owned U.S. network will announce new tech at Upfront

At its upfront presentation later today, Azteca America will unveil new technology to integrate linear and digital video account planning, and it claims to be the first U.S. broadcaster to…

Fox Moves Empire to Fall, Announces Final Season of American Idol

Eagerly-awaited X-Files revival coming in January

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

How Mad Men, by Looking Back, Changed the Future of Advertising

It made the industry sexier, but also made us question how far we'd come

"On Stage 9, the wardrobes of the male cast members include white shirts, cuff links, tie clips and hats," Stuart Elliott wrote in his New York Times advertising column in…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…

Why NBC Is Airing a Live Sitcom Next Season

Undateable will be the first series to be broadcast all-live since Roc in 1992-93

Undateable is alive—and all-live! Late Friday night, NBC announced it had renewed its sophomore sitcom starring Chris D'Elia and Bridgit Mendler for a third season and that all of Season 3…

15 of the Most Memorable Moments From This Year's NewFronts

Some were huge, some were surprising, and some were just odd

For the past two weeks, a dozen Adweek reporters and editors have been running around New York City covering 35 different NewFront events. From early morning breakfast discussions to late-night…

Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

5 TV Trends That Should Shape Next Season

Copycats, spin-offs and remakes

If you're a TV network executive, there's one surefire way to figure out whether you're doing something right: see if any other networks copy you the following season. From pumping out…

Endemol Beyond Promises More of Everything at NewFronts

Pitbull, Michelle Phan and a global network of creators

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more…

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