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Television

Carl's Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice's New Gaming Site

The spots were an industry first

Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream…

Hulu's Deal With Strata Opens the Door to More Effective Local Ad Buying

Majority of its viewers still use ad-supported option

Streaming capabilities are starting to look more like linear TV options to advertisers. Strata, a media buying and selling software company, has announced it will partner with Hulu to provide an…

Less Is More for truTV, Which Cut Its Prime-Time Ads Almost in Half

Completes reinvention with new ad load

There's a lot more to see as truTV's original series return for their new seasons this fall. All of the network's prime-time original shows, including Impractical Jokers, Adam Ruins Everything…

Donald Trump's Personal Money Probably Won't Help Political Ad Spending

Insiders ask, 'What is he waiting for?'

Is Donald Trump's cash flow too little, too late? GIF: Yuliya Kim; Source: Getty Images The final week of Donald Trump's campaign for president has turned into a question of "will…

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal

Advertisers haven't signed on yet

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded…

Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men

The 8-episode series will be set in present day

A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project. The creator is leaving AMC for…

September Broadcast Ad Sales Dropped 13% Due to FanDuel and DraftKings' Rapid Decline

Average price of prime-time spot fell 7.6%

The demise of last fall's two biggest fantasy football players turned into an ugly reality for broadcasters' bottom lines in September. According to new data from Standard Media Index, broadcast television…

How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time

It helps that she was an early adopter

"Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan.  Everyone…

In Global Rebrand, National Geographic Drops 'Channel' From Its Network Name

And introduces a new tagline: 'Further'

National Geographic Channel's recent reinvention, and National Geographic's expanded partnership with 21st Century Fox last fall, is ushering in a global rebrand for the entire company. As part of the rebrand,…

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