Why Some Broadcast Shows Are Getting Smaller, Cable-Sized Season Orders

This Is Us, The Good Place and 24: Legacy won’t make 22 episodes

It was no surprise that NBC gave This Is Us a full-season pickup on Tuesday—after all, the series had the highest-rated 18-49 debut of any new series last week: a…

Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted

Site-specific ads recall hilarious unpleasantries from past seasons

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season,…

National Amusements Officially Asks CBS and Viacom to Consider Merging

Companies could recombine after splitting 10 years ago

The rumors floating around all year that CBS Corp. and Viacom might recombine 10 years after they split apart are no longer just rumors: National Amusements has sent a letter…

The NFL and Fox Hope to Score With Their New 'Football Families' Initiative

Put greater focus on family and communal viewing

Fox Sports broadcaster Joe Buck moderated a Fox NFL town hall for Advertising Week today with panelists that included executives from Fox Networks Group and the NFL along with a…

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

Here's What We Learned From the First Week of the New TV Season

NBC has already given This Is Us a full-season order

The first week of the 2016-17 television season is in the books, and it's been a mixed bag for the broadcast networks so far. While a few shows had big…

Here's How 'Younger' Star Sutton Foster Likes to Chill Out

It all comes down to puppies and kittens

Specs Age 41 Claim to fame TV Land's Younger (Season 3 premieres Sept. 28); Netflix's Gilmore Girls reboot; Tony Award winner. Base New York Instagram @suttonlenore What's the first information you consume in the morning?…

Demographics or Data: Which One Will Dominate Future Ratings Measurement?

Nielsen-hosted panel looks ahead to metrics in 2025

Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at…

Live Video Is Breathing New Life Into Twitter as It Aims for Broader Success

COO Adam Bain says livestreaming 'is just getting started'

Just as acquisition speculation is heating up, Twitter has gotten a bit of its mojo back. It can largely thank a few weeks of livestreaming high-interest events, namely the NFL's Thursday…

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