Advertisement

Television

:

Articles

SNL's Vanessa Bayer Gives Sound Advice for Hyundai

IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film

Longtime superstation builds on momentum of Salem

On March 13, WGN America and its original series Salem will turn the official SXSW Film opening party into a "witches' playground," complete with fortune tellers, aerial dancers and other…

Reebok Is Quietly Emerging as a Challenger Brand to Contend With

Athletic company is leveraging 'tough fitness' movement to boost sales

For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be…

Lady Gaga Won the Oscars on Twitter

Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

Infographic: a Look at Kids' Media Consumption

Where different age groups tend to spend their time online

It may not be surprising that kids in every age group are watching TV regularly, but that's far from the only way the lunchbox set are consuming media. With digital…

The Rise and Fall and Rise of Hasbro's TV Strategy

What went wrong with The Hub, and what the toymaker hopes will go right

What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Hasbro makes not just toys but also hugely popular intellectual…

CSI and Elementary Are Coming to Hulu

Make way for the crime dramas

Two of CBS' biggest crime dramas are heading to Hulu. The video platform scored the exclusive rights to CSI: Crime Scene Investigation and Elementary. As more people view shows on digital…

5 Delicious Questions for Tom Colicchio About His New Gig at MSNBC

A chat with the celebrity chef turned food correspondent

Big news from MSNBC this morning: Celebrity chef Tom Colicchio will become the network's first food correspondent and debut two new shows. Stirring the Pot will air on the network's…

Why Leave It to Beaver Has Stations Seeing Green

A new wave of channels is stealing a page from cable

In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that…

Could Snapchat Be a March Madness Player This Year?

Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

Advertisement
Adweek Blog Network