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Today Show Stars Pull a Coldplay and Walk the Streets of NYC in Their Super Bowl Promo Homage to the band's viral music video

With Super Bowl Sunday approaching, the Today Show debuted its Big Game spot on its Friday morning broadcast. The 30-second commercial, which will air as one of the in-house promotional…

January 30, 2015, 12:41 PM EST

How Fox's Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years The strategy behind a breakout hit

Nothing takes the sting off a lackluster fall season like a big midseason hit. And that's exactly the situation Fox is in with its new show Empire, which after a month…

January 29, 2015, 10:49 PM EST

NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots And just in time

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth…

January 28, 2015, 5:40 PM EST

Key and Peele Have Another Timely Ode to Football Player Names, but This Time Some Are Real Ha Ha Clinton-Dix joins the ranks of Marmadune Shazbot

Well, it was inevitable: Key & Peele has yet another skit about inventively named (and coifed!) college football players, and they've taken the opportunity of the upcoming Super Bowl to…

January 28, 2015, 5:04 PM EST

Here's E!'s Super Bowl Ad for The Royals Sister network's first scripted drama gets a huge push

When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital…

January 28, 2015, 9:36 AM EST

Flowchart: How Should You Watch Super Bowl XLIX? And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

January 27, 2015, 6:30 PM EST

Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can't Remember What It's For) Backstrom star can definitely name his top podcasts, though

Specs Who Rainn Wilson Age 49 Claim to Fame Stars as detective Everett Backstrom on the new Fox series Backstrom (Thursdays at 9); co-creator of the SoulPancake website and YouTube channel Base Los Angeles Twitter @rainnwilson What's…

January 27, 2015, 6:00 PM EST

Nascar Legends Richard Petty and Dale Earnhardt Loom Large in New Campaign Goodby's spots hype the importance of the Xfinity race series

Stock car legends Richard "The King" Petty and the late Dale "The Intimidator" Earnhardt won the most Nascar season titles with seven apiece—putting them in rarified air among the many…

January 26, 2015, 5:16 PM EST

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

January 25, 2015, 10:00 PM EST

Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

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