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This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights

All hail the 'King of Summer'

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally…

Q&A: How Reading Rainbow Soared Back, and How It Will Reach Its $5 Million Goal

Behind the scenes with the team making it happen

Things are looking sunnier than ever for Reading Rainbow. After the show's Kickstarter hit its $1 million goal in just 11 hours, the creators set their sights on a new butterfly…

Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman

A disturbing flashback to the '90s Internet

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested…

This Real-Time Game from Adventure Time's Creator Is the Best Thing on Twitter in Years

Tweet your Zork-like commands to Quest Attack

Just as the doubters were writing Twitter's obituary, animator and Adventure Time creator Pendleton Ward had to go and show that the network can still have a few fun surprises…

John Oliver's Parody Ad Skewers GM With Bleak Phrases From an Internal Memo

These cars totally aren't 'Kevorkianesque'

While it's true HBO is not an ad-supported network, Last Week Tonight's John Oliver made an exception Sunday, uttering the words rarely heard on the premium cable network: "We'll be…

Wieden + Kennedy Wasted This Client's Money on Awful Ads, but That Was the Point

Billboard made of hair, anyone?

Hiring a fashion designer to make a T-shirt for a rat. Sponsoring a soccer team best known for its embarrassing losses. These seem like particularly odd ways to spend an…

Mad Men Stars Pose for Vintage-Style Product Ads in 'For Your Consideration' Campaign

First time asking for votes

AMC serves up a fun Emmy Awards campaign for Mad Men, casting its stars in print work that has the look and feel of classy period advertising from the Sterling…

IFC Cuts Funny Custom Trailers for Library Flicks Like Alien and Napoleon Dynamite

Rebrand includes new logo, jokes about content

IFC is changing ... sort of. "It's a refresh," says Kevin Vitale, marketing vp of creative and brand strategy. "It's more of a face-lift." As part of that face-lift, the cable channel…

The World Cup Is All Anyone Wants to Talk About in ESPN's New Ad

W+K starts the conversation

If World Cup fever is getting to you, well, you're not alone. This new 30-second spot from Wieden + Kennedy in New York, shot mostly in New York, shows American soccer…

Feast on This Kaleesi Burger Inspired by Game of Thrones

Wait, it's ... vegetarian?

The inventive chefs over at PornBurger have created another masterpiece: the Kaleesi, a slightly misspelled homage to Game of Thrones dragon mother Daenerys Targaryen. Known as Khaleesi to her Dothraki followers…

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