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ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show

Disney is selling all advertising for its content

Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original…

Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Overall broadcast ad spend drops 10.6%

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new…

Mad Men Creator Matthew Weiner Looks Back on His Show and What It Taught Him About Advertising

For a new, lavish book about the iconic series

Mad Men ended a year and a half ago, and now Matthew Weiner is finally ready to close the book on his iconic TV series about '60s advertising. The creator…

How Westworld Dominated the Conversation on Social Media This Fall

Digital strategy is key to shows with intrigue built in

While Netflix's Stranger Things took over social TV conversations over the summer, HBO's Westworld dominated the fall. After premiering in October, the sci-fi reboot of a Michael Crichton film aired to…

Comedy Central Will Replace a Full Ad Break Each Month With One of Its Branded Content Series

Zales-sponsored spot premieres tonight

As Comedy Central continues to ramp up its slate of branded content series, the network has decided to give those new short-form videos a big monthly linear spotlight. Beginning tonight, Comedy…

NBCUniversal Says Nielsen's Total Content Ratings Aren't Ready, Wants to Delay Rollout

Nielsen reaffirms support and timetable for new platform

NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release." Linda Yaccarino, chairman of advertising sales and client…

6 Trends That Defined the Media Industry's Most Chaotic, Reflective Year

2016 saw both innovation and consternation

From the rapidly changing definition of "watching TV" to the extreme highs and lows of political news coverage, 2016 has been one of the modern media industry's most unpredictable and…

New Hits Westworld, Atlanta and This Is Us Shake Up Golden Globe TV Nominations

HBO leads the pack; CBS and Fox are shut out

While HBO surged back ahead of the streaming services in this year's Golden Globe nominations, the biggest TV story was the influx of new shows—including This Is Us, Westworld and…

Parent Company National Amusements Pulls the Plug on CBS-Viacom Merger

'This is not the right time,' said Shari Redstone

The merger of CBS and Viacom, which seemed like a foregone conclusion for much of the year, is instead on hold—perhaps permanently. This morning, National Amusements, which owns 80 percent of…

Amazon Inserts Its Own 'Man of the Year' Issue in Time to Promote Man in the High Castle

Adding fuel to Trump-Hitler comparisons

If you thought Time's new person of the year cover featuring Donald Trump echoed the magazine's pick of Adolf Hitler in 1938, wait until you see what's inside. Each person of the…

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