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Marketing Predictions for Season 18 Cast of Dancing With the Stars Who can make the leap from ballroom to branding star?

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke.…

March 17, 2014, 11:38 AM EDT

Pranks Dominate This Week's YouTube Top 10 Yoga pants, bongs and kidnapping (again)

Want to go viral on YouTube? Create a really clever prank video, and the odds seem pretty decent that it will gain traction on the social video site. Last week, it…

March 13, 2014, 5:21 PM EDT

Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood's Most Famous Scream Haunted by a sound effect

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who…

March 13, 2014, 8:38 AM EDT

Videology Taps Nielsen to Boost Marketing Across TV and Digital Data to help target demos wherever they are

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that…

March 3, 2014, 12:35 PM EST

Jimmy Fallon Invades Your Living Room in Time Warner Cable's Latest Ad See NBC shows anytime

Late-night talk-show hosts already commandeer your living room in the wee hours. Now they're expanding their purview. Following Jimmy Kimmel's bit before Sunday's Oscars in which he pretended to climb through…

March 3, 2014, 11:02 AM EST

Can't Wait for Mad Men's April 13 Return? Watch Don's Entire Journey So Far in 2 Minutes And no, it isn't pretty

How many times can a two-minute recap of Don Draper's six-season-long journey on Mad Men capture the off-the-rails boozer puking into a potted plant? Zero. But the rest of his…

February 25, 2014, 12:01 PM EST

Adult Swim Is Touring U.S. Colleges With an Inflatable Fun House Comic Con gimmick goes national

Yes, you read that correctly: Adult Swim is making the rounds with a gigantic black-and-pink blow-up castle filled with (sponsored) attractions like a KFC-branded rotating mirror-tunnel, an Ice Breakers cage…

February 11, 2014, 12:42 PM EST

Why Captain Morgan and Starz Are Pointing Cannons at Each Other From Duelling L.A. Billboards Thar she blows

Duelling billboards? Yes, indeed, that's what Starz is going for—in a fun partnership with Captain Morgan—with this outdoor campaign in Los Angeles for its new Michael Bay-produced pirate show Black…

January 30, 2014, 4:58 PM EST

See Walking Dead's Norman Reedus Get All Freaked Out by a Real Zombie Scare Daryl Dixon would be ashamed

Steely-eyed, crossbow-wielding Daryl Dixon never loses his cool in a zombie attack, but the actor who plays him, Norman Reedus? He might just jump out of his skin if set…

January 17, 2014, 1:42 PM EST

How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos Carrie and Fred are faces in the crowd

IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she…

January 16, 2014, 2:26 PM EST

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