ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show

Disney is selling all advertising for its content

Yet another big media company is teaming up with Snapchat in a bid to reach millennials. This time, it's Disney-ABC Television Group, which is partnering with Snap Inc. to produce original…

Plunging Ratings Lead to Double-Digits Drop in NFL Ad Revenue in November

Overall broadcast ad spend drops 10.6%

Whether this season's NFL ratings declines were an election-fueled anomaly—as many network and NFL execs insist—or a lasting trend, they started affecting networks' bottom lines last month, according to new…

Mad Men Creator Matthew Weiner Looks Back on His Show and What It Taught Him About Advertising

For a new, lavish book about the iconic series

Mad Men ended a year and a half ago, and now Matthew Weiner is finally ready to close the book on his iconic TV series about '60s advertising. The creator…

How Westworld Dominated the Conversation on Social Media This Fall

Digital strategy is key to shows with intrigue built in

While Netflix's Stranger Things took over social TV conversations over the summer, HBO's Westworld dominated the fall. After premiering in October, the sci-fi reboot of a Michael Crichton film aired to…

Comedy Central Will Replace a Full Ad Break Each Month With One of Its Branded Content Series

Zales-sponsored spot premieres tonight

As Comedy Central continues to ramp up its slate of branded content series, the network has decided to give those new short-form videos a big monthly linear spotlight. Beginning tonight, Comedy…

NBCUniversal Says Nielsen's Total Content Ratings Aren't Ready, Wants to Delay Rollout

Nielsen reaffirms support and timetable for new platform

NBCUniversal wants to put the breaks on Nielsen's impending rollout of its total audience measurement platform, claiming that "it's not ready for release." Linda Yaccarino, chairman of advertising sales and client…

6 Trends That Defined the Media Industry's Most Chaotic, Reflective Year

2016 saw both innovation and consternation

From the rapidly changing definition of "watching TV" to the extreme highs and lows of political news coverage, 2016 has been one of the modern media industry's most unpredictable and…

The 10 Most Disappointing TV Shows of 2016

These series sounded so promising; instead, they imploded

We’ve spent the week honoring the best TV shows of the year and the top 10 new series, but now it’s time to shift from the best that TV had…

The 10 Best New TV Shows of 2016

Visionary creator/stars like Donald Glover and Pamela Adlon rule the freshman class

After revealing my 10 best series of the year yesterday, it’s time to spotlight the new kids on the block: those freshman shows that immediately broke out of an oversaturated…

The 10 Best TV Shows of 2016

From two O.J. Simpson series to Veep, here's what you should be watching

In the world of peak TV—as many as 450 scripted series aired this year, in addition to around 750 unscripted shows—it’s more daunting than ever to winnow all those programs…

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