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Before Trump's Polarizing Political Turn, These 7 Brands Made Him Star of Their Ads

The celebrated pitchman

Before he became a presidential front-runner, even before he became a reality TV star, Donald Trump was a celebrity CEO. And following several business best-sellers, Trump became a sought-after brand pitchman…

10 Tips to Creating the Perfect TV Show Hashtag

Listen to your fans and don't get too clever, network execs say

Knowing that many TV viewers watch their favorite shows with smartphone in hand, network execs are keenly aware of the power of the perfect hashtag. While the show title itself, or…

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

AMC now has 3 of the top 5

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million…

Maker Studios Parts Ways With Chief Content Officer Erin McPherson

First major exec shuffle since Disney bought the network

Here's a major shake-up at one of the largest multichannel networks: Erin McPherson is departing as chief content officer of Maker Studios. A Maker Studios spokeswoman told Adweek the departure was…

Rdio Launches Native Ad Product With Hard Rock Hotels as Its First Client

Touted as hybrid of Pandora, Spotify

Rdio has a new native advertising product called Promoted Music Experiences, which the music streamer believes will offer brands something its competitors haven't. It has partnered with Hard Rock Hotels…

With His First Week of Guests, Stephen Colbert Is Already Going for an Interesting Mix

Stars like Clooney alongside CEOs like Musk

From celebrities to politicians to startup CEOs, Stephen Colbert is packing his first week of Late Show with an eclectic mix of guests. As we've previously reported, Colbert's first guest for…

IFC's 'Documentary Now' Goes Where Other Parodies Won't

SNL alums team up for the fun of it

Though it features hilarious send-ups of some of the most influential documentaries of the last 30 years, Documentary Now—the new IFC series Seth Meyers created with fellow SNL alums Bill…

These Are Literally the Top Dogs in Entertainment

Everybody loves Dug

With the dog days of summer upon us, and with the help of E-Poll, we've put together a list of the top dogs in entertainment. The research firm asked kids…

Why This Broadcaster Is Going Beyond TV to Wearables and VR

Telemundo is gaining on Spanish-language rival Univision

When Telemundo celebrates the best in U.S. Latin pop culture with tonight's fourth-annual Premios Tu Mundo, live from Miami's American Airlines Arena at 8 p.m., the Hispanic broadcaster will have…

5 Reasons You'll Love 'Fear the Walking Dead'

Review: AMC has created a worthy companion series

Much like in the movie industry, it's a given that if a TV series becomes a massive hit, the show's network will do everything it can to turn it into…

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