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Hulu Lands Exclusive Streaming Rights to The Golden Girls

The iconic '80s comedy will debut Feb. 13

While the streaming services try to one-up one another with original scripted series, Hulu is making waves by landing streaming rights to one of the most beloved sitcoms of all…

Turner Just Launched a Full-Service, In-House Sports Marketing Agency for Brands

Building long-term partnerships with Turner Ignite Sports

From branded content to audience targeting, Turner is giving advertisers a new way to reach its sports consumers. One year after unveiling Turner Ignite, its insights-powered unit focused on content and…

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Rates are slightly higher than last year's game

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory,…

Hulu's Upcoming Livestreaming Service Will Be the First to Include CBS

The DirecTV Now competitor launches early this year

Hulu's upcoming livestreaming TV bundle won't launch for another couple of months, but it has already landed a key network that DirecTV Now and its other competitors lack: CBS. Hulu and…

Stay-at-Home Moms Watch One More Hour of Media Per Day Than Working Mothers

Including 5 additional hours of live TV viewing each week

Stay-at-home mothers don't have as many devices in their homes as their working counterparts, but they make the most of those that they do have: they spend around seven and…

How to Revitalize Beloved Pop Culture Brands Like Star Trek, Hannibal and American Gods

Bryan Fuller and Michael Green explain how they did it

These days, one of the safest bets for attracting TV or movie audiences is to rely on existing brand or franchise and try to revitalize it. When it's successful—like the…

The 50 Most Read TV Stories on Adweek.com in 2016

Our most popular posts from the worlds of broadcast, cable and streaming

As we wind down for the holidays, we're looking back at the stories that were most popular among Adweek.com readers over the course of the year. Today, we look at…

Here Are 2016's Most Watched Networks and Shows in the Coveted 18-49 Demographic

Super Bowl 50, NBC and The Walking Dead came out on top

Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for…

Viacom's Upheaval Continues With the Exit of Music and Entertainment Group President Doug Herzog

He first joined the company in 1984

Viacom finally has a new CEO and isn't merging with CBS after all, but that hasn't put a stop to the company's 2016 upheaval. Doug Herzog, president of Viacom's Music and…

With 455 Scripted Series Released This Year, 'Peak TV' Has Yet to Actually Peak

Streaming output doubles in just one year

The phrase "peak TV" was coined by FX Networks CEO John Landgraf last year to describe the "overwhelming" increase in scripted series, but it seems as if the glut of…

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