NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

January 15, 2015, 1:41 PM EST

Nickelodeon Says It's Growing Audience by Adding Sports to the Mix Programming block also opened a door for a new set of advertisers

It's been four months since kid-focused cable network Nickelodeon took the leap of dedicating a 2-hour prime-time block to sports programming. So how is it working out? Pretty well, say the…

January 14, 2015, 5:27 PM EST

With Support From Yahoo, Community Now Looks to Go Beyond '6 Seasons and a Movie' Creator expects the often-imperiled show to thrive online

Community has managed to cheat death more times than Jason Voorhees. This year, the cult sitcom pulled off its most improbable comeback yet: after NBC's cancellation, finding a home not…

January 14, 2015, 12:42 PM EST

Cosby Show Retrospective Quietly Pulled From Rebranded TV Guide Network's Lineup Pop puts episode on 'permanent pause' due to scandal

TV Guide isn't the only once-beloved brand that Pop exec Brad Schwartz had to jettison from the network's relaunch. An hour-long program featuring Bill Cosby and going behind the scenes…

January 13, 2015, 4:30 PM EST

TV Guide Network Relaunches as Pop, With Original Shows and No Annoying Scroll Rebranding targets 'modern grown-ups'

On Wednesday, free of scrolling listings, the TV Guide Network is relaunching as Pop, a network catering to "enthusiastic fandom" in pop culture. Pop is targeting a 35-45 audience that grew…

January 13, 2015, 4:18 PM EST

Here's How Showtime Got David Lynch to Revive Twin Peaks Reversing the usual pitch, the network's president did the begging

Showtime had the good fortune to make its Television Critics Association winter press tour appearance less than 24 hours after its freshman series The Affair won two Golden Globes Awards,…

January 13, 2015, 3:19 PM EST

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

January 13, 2015, 1:21 PM EST

Woody Allen Will Create His First TV Show for Amazon, but Not Everyone Is Thrilled Online video exclusive sparks dark mockery on Twitter

Woody Allen is headed to the small screen. Amazon said Tuesday that it has green-lit the first season of a new television series created by the Academy Award-winning director and…

January 13, 2015, 12:05 PM EST

9 Popular Sites Become Core of New Adweek Blog Network Previous parent Mediabistro refocuses on recruitment and professional development

A diverse collection of industry blogs previously owned by Mediabistro today has been integrated into as the new Adweek Blog Network. Purchased by Adweek's parent company in 2014, the sites…

January 13, 2015, 10:40 AM EST

ESPN Is Airing the College Football Championship in 12 Different Ways 'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

January 12, 2015, 7:36 PM EST

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