Advertisement

Television

The Super Bowl Is Stephen Colbert's Opening Act, and He's Ready to Make the Most of It

Sunday may bring his biggest audience ever

CBS should have no problem drawing at least 110 million viewers to its Super Bowl 50 broadcast on Feb. 7, but the network has even grander ambitions for what could…

Fox Finds the Perfect Sponsor for Its 1950s-Era Grease Revival: Coca-Cola

Product placements aplenty in Sunday's live musical

Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered…

Why FX’s Bizarre New Clown Comedy 'Baskets' Is Obsessed With Costco and Arby’s

Eschewing the 'fake brand' in favor of authenticity

FX's quirky comedy Baskets, starring Zach Galifianakis, is one of the season's strangest new series—it's the kind of show you'll either love or never want to watch again. The comedy,…

How Effective Have Donald Trump's and Ted Cruz's Campaign Ads Been?

Voter reactions a few days before Iowa

Donald Trump's support among blue collar voters doubles when Ted Cruz attacks him in ads, but those same attacks boost Cruz's support among middle-class men. And while Trump's ads don't…

Patriots Fan Parody Blames Deflategate, Refs, Illuminati for Ending Super Bowl Run

NBC Sports spoof rubs salt in the AFC wound

It's been a rough couple of days for fans of the New England Patriots. The defending Super Bowl champions were denied a return trip to the Big Game with a heart-breaking…

In a Good Sign for the Super Bowl, CBS Celebrates Highest-Rated AFC Championship in 30 Years

Fox also scores with NFC title and X-Files' return

Peyton Manning's nailbiter victory over Tom Brady helped drive Sunday's AFC Championship game to its highest ratings in 30 years, according to Nielsen. CBS said the AFC Championship—in which the Denver…

Brands Can Now Find Out in Real Time How Many People Watch Their TV Ads. Here's How

iSpot.tv adds view rate, impressions metrics

Advertisers won't have to wait hours or days after this year's Super Bowl to find out how many people watched their spots during the Big Game. TV ad tracking company iSpot.tv…

Broadcast TV Advertising Spending Jumped 13% to End 2015

9% overall growth in Q4

Broadcast TV ad spending went into 2015 like a lamb but came out like a lion. New data from Standard Media Index indicates that while broadcast TV ad spending was…

Here's What It Means for the UFC That Its Biggest Star Is Hosting SNL

Ronda Rousey trades mixed martial arts for sketch comedy

Holding court on Saturday nights is nothing new for Ronda Rousey, but this weekend, it will be a little different for the former UFC bantamweight champion. Rousey will perform at a different…

The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

Fox bets big on Mulder and Scully’s return

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets…

Advertisement
Adweek Blog Network