Advertisement

Television

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

8 Popular U.S. Shows That Got Their Start Overseas

From Jane the Virgin to House of Cards, these ideas hit it big in America

Jane the Virgin, the CW hit, owes its success to many—not the least of which is its star (and Adweek cover girl) Gina Rodriguez, who took home a Golden Globe…

For Gina Rodriguez, a Golden Globe Is Just the Beginning

Jane the Virgin hit a cultural nerve, but its star has her sights set beyond TV

Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star. At its annual screenings for the global TV market…

Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

Kansas City test hints at advertising's Holy Grail

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek…

No, Will Ferrell Isn't Little Debbie's New Spokesman, but the Brand Appreciates the Offer

Snack cakes took center stage in Tonight Show appearance

Last night Will Ferrell boasted a new job—Little Debbie's spokesperson—during a weird yet charming segment on the Tonight Show with Jimmy Fallon. As it turns out, the brand was just…

Web TV Players Are Finally Creating the Moment of Truth for Cable Providers

The new Apple TV and others put traditional subscriptions in jeopardy

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and…

Yes, Syfy Is Really Going to Call It 'Sharknado 3: Oh Hell No'

Viewers can't get enough of these movies

Sharknado 3, for serious, is going to be subtitled Oh Hell No, as though the entire film was a guest on the Jerry Springer Show that just found out its…

8 Ways Fox Could Keep Empire's Momentum Going After the Season Finale

The network can't afford to lose this much steam

Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its breakout…

CBS Gets Into the Big Data Game

The Eye doubles down on broadcast

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled),…

Headed Into the Upfront, NBC Should Brace for the Brian Williams Question

Buyers and advertisers measure the impact

In 2012, Brian Williams took the stage at the NBC News upfront presentation to address "the elephant in the room"—not the dismal ratings of the since-canceled Rock Center With Brian…

Advertisement
Adweek Blog Network