Why Advertisers Are So Eager for This Year's Macy’s Thanksgiving Day Parade

NBC sees stronger demand than ever

As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season.…

Sesame Street Will Look Very Different When It Moves to HBO

A new theme song, revamped set and shorter episodes

For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame…

Why NBC Has to Fork Over 48 Minutes of Commercial Time to 4 Presidential Candidates

Some viewers will see a lot of political ads this weekend

Sitting around the television with your family this Thanksgiving weekend? If you live in Iowa, South Carolina or New Hampshire, you will be subject to an onslaught of ads from…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

Study shows they're taking their time, too

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from…

Here’s What NBC Is Offering GOP Hopefuls Who Wish They'd Hosted SNL

Trump episode sparked equal-time requests

As many as five Republican presidential hopefuls filed equal-time requests with NBC stations following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live. According to a pair of…

Vice’s Broadly Debuts Series Spotlighting Women in Male-Dominated Fields

First program under multiyear Unilever partnership

Vice's 4-month-old digital channel Broadly has hit the ground running. Today the female-focused site is rolling out its first Web series under a new partnership with Unilever. The sponsored program focuses…

South Park Hysterically Satirized Ad Blocking and Sponsored Content

'You can try to block ads, but they get smarter'

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit,…

E! Is Ending Joel McHale's The Soup After 22 Seasons

Series finale will air Dec. 18

This summer, Joel McHale jokingly told Adweek that he had "30 good years left" as host of E!'s The Soup. But he didn't even get 30 good weeks: E! announced today…

Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

Better keep your mouth shut

You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems…

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