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To Promote Its New Scream Series, MTV Is 'Killing' Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them. In the spirit of…

Why This Weekend’s Real Must-See Series Is Not True Detective

Catastrophe is the premiere truly worth watching

After 15 months and thousands of memes, True Detective Season 2 finally premieres on Sunday. It would be nearly impossible for any show to live up to that level of…

5 Reasons Why Orange Is the New Black Is This Summer’s Best Show

Drop everything, start binge-watching

This summer's TV lineup is packed with more than a hundred new and returning programs, but only a handful are truly worth your time. Last week, Adweek highlighted the season's…

Orange Is the New Black's Yael Stone on Binge-Watching, Podcasts and That Accent

Also, her favorite shows and social follows

Specs Name Yael Stone Age 30 Accomplishments Stars as Lorna Morello on Orange Is the New Black (Season 3 streaming Friday on Netflix) Base New York Twitter @YaelStone Adweek: What's the first information you consume in…

Take a Tour of the Bon Appétit Test Kitchen

See where the editors taste the magazine's recipes

High above New York City on the 35th floor of One World Trade Center is the test kitchen for Bon Appétit magazine. It's here editors test the recipes foodies everywhere rely…

How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will…

Yahoo Screen Won’t Say if Its Season of Community Was a Success

Sponsor Honda is happy, though

Last June, Yahoo Screen sent Community fans into a frenzy when the streaming service closed a deal, just hours before the actors' contracts were set to expire, to pick up…

Stephen Colbert Begins His Late Show Rollout by Taking It All Off

Debuts shaving video as CBS launches show's website, app

Now that David Letterman has retired, Stephen Colbert is slowly starting to step into the spotlight  as he prepares for the launch of The Late Show with Stephen Colbert. Today, CBS…

Showtime Will Launch Standalone Streaming Service in July

It will cost $4 less than HBO Now

HBO Now is no longer the only OTT premium cable service on the block. Showtime announced today it is launching its own standalone streaming service over the internet, beginning next month. The…

No, Netflix Isn't Considering Running Ads. It's Just Testing Promos for Its Own Shows

Outrage at the streaming service was unfounded

Calm down, everyone. Netflix isn't suddenly following Hulu's lead and running ads as part of its service. Earlier today, the Internet virtually freaked out—i.e., reacted in its usual way—after a few…

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