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For Brands, These Are the Do's and Don't's of Working With BuzzFeed It's less about the product placement than the connection

If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together on…

October 7, 2014, 3:38 PM EDT

Top 10 Web Video Series: Awkward Bridesmaid Photos Get The Buzzfeed Treatment Not-so-photogenic moments draws an audience online

Being a bridesmaid is never a shining moment for the brave women who have to deal with the wedding day drama and the (usually) ridiculous matching outfits. Unfortunately, there's always photographic…

October 7, 2014, 6:00 AM EDT

Goop's New CEO Used to Run Martha Stewart Living Gwyneth Paltrow's lifestyle brand aims to expand collaborations

Former Martha Stewart Living Omnimedia CEO Lisa Gersh has been tapped as the new CEO of goop, a lifestyle and ecommerce company founded by actress Gwyneth Paltrow in 2008.  In a…

October 6, 2014, 2:46 PM EDT

What Do Millennials Really Want? From their favorite digital devices to Lena Dunham, here’s what we learned

What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating…

October 6, 2014, 8:04 AM EDT

Top 10 Web Video Series: Apple Bendgate Test Goes Viral IPhone 6 curves under pressure

After reports that the iPhone 6 Plus was warping due to the pressure applied when the phablet was placed in the front pocket of tight pants, Unbox Therapy put the…

October 3, 2014, 1:16 PM EDT

Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone Too bad it’s just a stunt

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective…

October 3, 2014, 5:31 AM EDT

Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants Hint: a Cuban politician

Larry King's career stretches back nearly seven decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on…

October 2, 2014, 2:14 PM EDT

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

September 30, 2014, 4:45 PM EDT

Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?

When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it…

September 30, 2014, 8:00 AM EDT

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

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