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Hyundai Buys Solo Sponsorship of Hulu's Mario Batali Show The High Road Series will promote the new Genesis

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York,…

June 12, 2014, 12:21 PM EDT

Reports: Vice May Sell Major Stake to Time Warner Publisher might get $2.2 billion valuation

Vice could be suiting up to further embrace corporate culture. Sky News and the Financial Times both reported that the Brooklyn, N.Y.-based media player may be selling a large stake to…

June 9, 2014, 8:16 PM EDT

Netflix Will Stop Telling Customers Verizon Is Making Their Movies Load Slower But its cool ISP tool says Verizon is slow

Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S. Milch. The…

June 9, 2014, 3:25 PM EDT

Why Pay for Creative When Selfies Will Do? Coke plants the flag

Long considered a staple in building consumer trust, social and mobile user-generated campaigns are now putting creative twists on offline marketing tactics that seek to win over fickle millennials. One such…

June 8, 2014, 8:14 PM EDT

Sheryl Sandberg: Rethinking Marketing to Women Marketers have the opportunity to speak to women in ways that debunk stereotypes

One Presidents’ Day, when my daughter was five, I was teaching her a song that includes the names of all the presidents. When we got to the end, she asked,…

June 8, 2014, 8:11 PM EDT

Verizon Sends Netflix a Public Cease and Desist Letter Snarky error messages draw pushback

Netflix has been taking potshots at ISPs and Verizon isn't taking them lying down. On Tuesday, Twitter users started posting screenshots of their Netflix apps calling out Verizon by name…

June 6, 2014, 4:58 PM EDT

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

June 6, 2014, 4:50 PM EDT

World Cup Mania Takes Over Top 10 Branded Videos Adidas, Samsung, Visa all top the VidIQ chart

With less than a week to go until the World Cup, seven of the top 10 branded videos plug soccer-themed spots this week. Adidas claimed the No. 1 spot this week…

June 6, 2014, 4:33 PM EDT

Videology Breaks Down How Millennials Consume TV Move over glowing boxes, devices are taking over

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to…

June 6, 2014, 12:32 PM EDT

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

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