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Fox Sports Digital Partners With Sporting News Media Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

July 28, 2014, 9:49 AM EDT

Samsung’s Secret to Viral Videos: Load Up on Celebrity Endorsements Musicians drive clicks

Samsung grabbed three of this week’s top YouTube videos on the Adweek/VidIQ top 10 video chart, two of which center around celebrities and athletes to prove that the company does…

July 24, 2014, 4:42 PM EDT

Weird Al's Comeback Claims Two Spots on Weekly YouTube Top 10 Parodies of Lorde and Pharrell lead Yankovic's viral resurgence

Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines. Now, the singer-songwriter has paired up…

July 24, 2014, 12:11 PM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

There Goes the Neighborhood? How Williamsburg Feels About Its New Starbucks [Video] Hint: Not that great

Well, it was inevitable. Perhaps it's Brooklyn's final surrender to consumerism or to complete gentrification, but Williamsburg now has a Starbucks. It remains to be seen what impact its presence will have…

July 23, 2014, 1:37 PM EDT

Sex and the City Supercut Shows How Much It Loved Name-Dropping Brands Manolo Blahnik. Manolo Blahnik. Manolo. Blahnik!

Sex and the City's leading ladies—Carrie, Samantha, Miranda and Charlotte—turned everything from Manolo heels to sex swings into household names during the series' run on HBO. To show the women's love…

July 23, 2014, 10:42 AM EDT

Kevin Spacey Tries to Take Over the World … in His Ads [Video] The secret message from a decade of spots

With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his…

July 22, 2014, 12:33 PM EDT

YouTube makeup maven Michelle Phan
Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React? Legal battle highlights increased scrutiny on popular content creators

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that…

July 22, 2014, 12:28 PM EDT

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram Episodic content, 15 seconds at a time

Don’t head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the…

July 21, 2014, 4:44 PM EDT

Kevin Lyman Hatches a Festival for YouTube and Vine Stars Fullscreen curates talent for groundbreaking event

Kevin Lyman's 4Fini is among the most successful event production companies, notably producing music festivals like Rockstar Mayhem Festival and the Warped Tour. Now, the organization is partnering with multi-channel network (MCN)…

July 18, 2014, 9:00 AM EDT

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