Advertisement

Television

:

Video

Turner's New Ad Lab Advisory Board Tasked With Plotting the Future of TV Advertising

Buyers, academics and technologists meet Thursday

Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the…

Turner's New Streaming Service Targets Movie Buffs With Classic and Cult Films

Partners with Criterion Collection on Filmstruck

Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year. The Time Warner company partnered with the Criterion Collection to launch…

How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market

Fake news site now part of newly created Fusion Media Group

In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC. In doing so, Univision found a home for…

With These Products, Google Is Beefing Up Its Push Into TV

How the company is helping keep the medium alive

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338…

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Sony-owned streamer takes aim at Hulu during second upfront

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric…

Shark Tank Star Spotlights Immigrant Entrepreneurs in New Web Series for Inc. Magazine

Robert Herjavec hosts The Inspiration Chronicles

Ever since Republican presidential front-runner Donald Trump said he wanted to build a wall on the U.S.-Mexico border, immigration has been a key issue in one of the most contentious…

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Gatorade, Mars are first to see new stats

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video…

YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators

T-Mobile sponsors the first stream

                   The battle for live video is heating up, and YouTube doesn't want to be left behind. On Monday, the Google-owned platform unveiled a feature that lets…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

What's Causing Vice's Huge Fluctuations in Web Traffic?

It rebounded in March after a steep drop in February

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last…

Advertisement