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Is a Longer, Interactive Pre-Roll Ad Better Than Breaking Up Video Content? DramaFever and true[X] let you decide

For brands and video platforms struggling to get people to sit through their ads, video streaming site DramaFever and engagement advertising platform true[X] think they have a solution: Allow people…

September 24, 2014, 2:29 PM EDT

AT&T, Chernin Group Take Majority Stake in Online Network Traditional media taps into digital audience

As Internet stars continue to rise over their traditional television counterparts, old media is taking notice and wanting in on the million-dollar action. Which is why Otter Media, a joint…

September 23, 2014, 2:05 PM EDT

Stephen King Goes to Hulu Novel 11/22/63 gets a series order from J.J. Abrams' Bad Robot

Well, content chief Craig Erwich has been saying since he started at Hulu that he wanted high-end programming, so I guess this really shouldn't surprise anyone: the over-the-top network has…

September 22, 2014, 2:54 PM EDT

Fox News' ‘Outnumbered’ Host Harris Faulkner Discusses the Role of Social Media in Journalism And why politics tends to focus on women

  Photo: Alfred Maskeroni Specs New gig Co-host of Fox News’ Outnumbered and anchor of Fox Report Weekend on Sundays Old gig Anchor of Fox Report Weekend and breaking news anchor for Happening Now Twitter @HarrisFaulkner Age…

September 22, 2014, 7:36 AM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Kin Community's Rosanna Pansino
YouTube Network for Women Raises $12 Million Kin Community eyes Canada for expansion

The YouTube women's network Kin Community has raised $12 million through a Series C funding round, and it will use the cash to hire more talent, add sales staff and…

September 18, 2014, 4:34 PM EDT

Are These YouTube Stars Coming to a Theater Near You? The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

September 18, 2014, 4:12 PM EDT

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

September 17, 2014, 7:00 AM EDT

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

September 16, 2014, 3:02 PM EDT

This Company Makes Billboards Come to Life for Major Brands Pearl Media merges new tech into the out-of-home space

Specs Who (from left) Josh Cohen, president, CEO; Eddie, chief canine officer; Jen Lee Almeida, vp, operations; Anthony Petrillo, svp, business development  What Digital out-of-home-company Where Fairfield, N.J., headquarters Digital signage and smartphones influence…

September 15, 2014, 10:47 PM EDT

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