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Infographic: Who's Watching Political Ads, and Are They Finishing Them?

Completion rate up for Bernie, falling for Cruz

As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates…

8 Advertising and Editorial Initiatives Bloomberg Media Is Unveiling Today

Publisher pitches big data at NewFronts

Bloomberg Media's second-ever presentation at the Digital Content NewFronts today featured a pair of major themes: the publisher's growing video content and how it's leveraging more data to attract advertisers.  New…

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Will include various Disney and Fox networks

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected…

Here's How Much Advertisers Have Increased Their Digital Video Ad Spending

As NewFronts begin, IAB releases annual study

The growth of online video has been well chronicled. Beginning this morning and continuing for the next two weeks, some 39 digital video players will try and persuade advertisers and media…

Editor's Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

Facebook, YouTube and Snapchat the main combatants

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts, I had to gut check our coverage…

Why Digital Video Is the Ultimate Equalizer Among All Media

But whoever makes the best content wins

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and…

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series

Rides the wave of premium digital content

Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars. Legendary Digital, multichannel network Fullscreen and…

With DreamWorks Acquisition, Comcast Takes on Disney for Big Media Superiority

NBCU gets controlling stake in AwesomenessTV

When NBCUniversal announced this morning that it will acquire DreamWorks Animation for $3.8 billion, the deal was mostly hailed as a film play for NBCU's parent company, Comcast, as it…

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

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