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Television

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Video

Snapchat Debuts Video Ads for 2 Cents a View

Publishers like Daily Mail are standing by to make your content

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform…

Endemol Beyond Promises More of Everything at NewFronts

Pitbull, Michelle Phan and a global network of creators

Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more…

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views

Sci-fi and reality show viewers favor the format

Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's…

8 Intriguing Stats About the Current State of Digital Video

Nearly one-quarter of consumers now watch original digital programming

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video. "The scope is…

Whistle Sports Pitches Its New Stars for the Millennial Generation

Building a sports network not for but with millennials

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a…

HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

NewFronts debut was a Cinco de Mayo-themed event

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute…

StyleHaul Reveals First Scripted Series, Starring Denise Richards and Karrueche Tran

At NewFronts, Maybelline buys exclusive sponsorship for the fashion-based show

Cosmetics brand Maybelline joined forces with StyleHaul to create and produce Vanity, the multi-channel network's first scripted series. The fashion, style and lifestyle video destination with over 6,000 YouTube creators…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

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