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Machinima Rebrands With a TV-Leaning Strategy It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

November 10, 2014, 6:21 PM EST

Can Oculus Rift Make Mountain Dew a Content Machine Like GoPro or Red Bull? Soft drink banks on virtual reality

For Mountain Dew, quenching customers' desire for premium online content is just as important as satisfying their thirst. In late September, the beverage company brought a live-action, 3D, 360-degree Oculus…

November 10, 2014, 12:00 PM EST

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

November 10, 2014, 12:02 AM EST

For Gotham's Ben McKenzie, No Gadget Beats a Good Traffic App or a Nice Scotch Fox's Detective Gordon talks Twitter, comics and Netflix

Specs Who Ben McKenzie Age 36 Claim to fame Stars as James Gordon on Fox's Gotham (Mondays, 8 p.m.) Base L.A., N.Y. Twitter @ben_mckenzie What's the first information you consume in the morning? It's all digital: The New…

November 10, 2014, 12:02 AM EST

This App Is Cleverly Letting Brands Sponsor Instagram-Style Video Filters A gold rush for user-generated content

With the huge growth of user-generated content (UGC) on mobile platforms like Instagram, marketers are looking for interesting ways to plug such material into campaigns. And naturally, tech startups are…

November 6, 2014, 5:45 PM EST

Top 10 Web Series Videos: Halloween Scares Up Prank Video Spooky clips trick unsuspecting members of the public

Prank scares got an extra boost this past Halloween week as online audiences sought out viral videos that would provide thrills and frights. YouTuber SA Wardega, who has had video success…

November 5, 2014, 7:00 AM EST

Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Top 10 Web Video Series: Brutally Honest Look at the Latest X-Men Movie Anyone else notice the mutant flick is just a remake of Terminator 2?

If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies—and they don't spare critically acclaimed ones…

October 31, 2014, 7:30 AM EDT

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

October 27, 2014, 12:02 AM EDT

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