How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

Forget Tinder. YouTube Is the Matchmaker for Brands and Creators

VidCon speed dating pairs video stars and marketers

LaurDIY had a date with Old Spice. Wong Fu Productions was paired with Apple. Bethany Mota met Maybelline. With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen…

Mindy Kaling: Moving From a Major Network to Hulu Has Been 'Strange and Nice'

Getting creative freedom, not changing process

During The Mindy Project's first two seasons on Fox, the greatest cheerleader for Mindy Kaling's comedy was the network's then entertainment chief, Kevin Reilly. But when Reilly left Fox in…

Finally, a Big Streaming Network Is Sharing Ratings Info

Crackle says Joe Dirt 2 got 1 million views in 5 days

Netflix, Amazon and Hulu have remained stubbornly tight-lipped for years about just how many users are actually streaming content like Orange Is the New Black and Transparent. As a result,…

Interactive Soccer Ads Boost Mondelez Awareness 220%

These preroll promos are fun and games

Brands are looking for more action with their video ads, and snack giant Mondelez and Bic are two that are betting that big buttons on preroll ads are interesting enough…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

Hulu Is Suddenly Considering an Ad-Free Option

The pricier service could reportedly launch this fall

Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon. But the…

Moxy Hotels Is Making a Web Series 'Do Not Disturb' With a Popular YouTube Personality

Taryn Southern leads the way

Moxy Hotels is enlisting YouTube star Taryn Southern to help launch its own YouTube channel with an eight-part Web series, Do Not Disturb. Debuting in September, Do Not Disturb will see…

Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Agency founder laments repurposed TV spots

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting…