Advertisement

Television

:

Video

How to Get National Attention With a $100,000 Local Super Bowl Ad

Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

Publishing Stalwart Maria Rodale on the State of Magazines

And her pick for the ultimate Men’s Health cover

Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher…

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show

Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

How 5 Major Publishers Plan to Use Snapchat's New Channels

'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

Flowchart: How Should You Watch Super Bowl XLIX?

And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive

Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality

Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

Adweek Debuts Print Redesign With Super Bowl Issue

Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

Why President Obama Agreed to be Interviewed by YouTubers

White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

Advertisement