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Ryan Reynolds Parodies Himself as Deadpool in the Film's 'Honest Trailer'

Defy Media web series influencing Hollywood

For the first time, a web series about fake movie trailers reached beyond movie buffs and comic book fanboys to the producers, studios and stars that make the real films. ScreenJunkies'…

Newsy Aims to Prove Millennials Do Care About News, Even If It's Not on TV

A first-time NewFronts presenter digs deep

Newsy, a digital media company that has its roots at one of America's foremost journalism schools, thinks it has the found the formula to produce and distribute news for millennials. The…

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

SheKnows Says 46% of Women Consider Themselves Feminists and It Has the Content to Reach Them

With a little help from HelloFlo

For its first Digital Content NewFronts presentation, SheKnows played up its research to back up a number of feminist-minded online classes and original videos. To help marketers first get a grip…

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And…

Vice's Shane Smith After 'A Few Ales' Touts Millennial Dominance at a NewFront Like None Other

New channels covering gaming, travel, LGBTQ

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from…

The Company Behind Uproxx Targets the Elusive Millennial Male in New Partnership With Forbes

Woven Digital presents plan to engage men

The millennial male is one of the toughest demographics for brands to attract. Digital media companies struggle to figure out what exactly makes young guys tick. Woven Digital thinks it knows.…

Machinima Opens Up an Agency to Help Brands Dig Into the Esports Market

Includes data, content and media buying

Will esports today become as culturally important as rock 'n' roll was to the 1960s? Machinima thinks so, and it's launching a new in-house agency timed to the Digital Content…

Time Inc. Will Launch a Streaming Service With People and Entertainment Weekly

Plus, Sports Illustrated strikes a deal with Kobe Bryant

Undaunted by the massive proliferation of streaming services, Time Inc. is going over-the-top with a new service of its own. During its NewFronts presentation today at New York's Gotham Hall, the…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

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