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Beauty Brands Partner With Women's Mags For Girl-Powered Videos Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

November 2, 2014, 11:01 PM EST

Top 10 Web Video Series: Brutally Honest Look at the Latest X-Men Movie Anyone else notice the mutant flick is just a remake of Terminator 2?

If there's one thing that the folks at Honest Trailers do best, they know exactly how to skewer the basic truth out of movies—and they don't spare critically acclaimed ones…

October 31, 2014, 7:30 AM EDT

Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight Safety Video, Again Peter Jackson reminds you to store your electronic devices

Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video. The…

October 31, 2014, 12:00 AM EDT

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

October 27, 2014, 12:02 AM EDT

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Inside Whole Foods' Store of the Future Tackles sustainability with digital displays

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores. The upscale grocer—with the help of SapientNitro's Second Story—has loaded up its…

October 27, 2014, 12:01 AM EDT

Alibaba Is in Talks With U.S. Movie Studios to Stream in China Goes shopping for rights after big IPO

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba…

October 24, 2014, 2:42 PM EDT

Top 10 Branded Videos: LG Hits Gold With Vine Star Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

October 22, 2014, 8:00 AM EDT

Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures Teacher turned social media dance star

Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa…

October 21, 2014, 6:02 AM EDT

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