Advertisement

Television

:

Video

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart

Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz

Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

How Reach Entertainment Goes Big With Branded Video

Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

How to Get National Attention With a $100,000 Local Super Bowl Ad

Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

Publishing Stalwart Maria Rodale on the State of Magazines

And her pick for the ultimate Men’s Health cover

Going on six years as CEO of Rodale, the company her grandfather founded in Eastern Pennsylvania in 1930, Maria Rodale has strengthened the roots of the health and wellness publisher…

Pepsi Abducts the Super Bowl Spotlight With Alien-Inspired Ad Introducing Its Halftime Show

Campaign tallied 54 million views before game even began

While most brands began activating their Super Bowl campaigns over the past month, Pepsi's Hyped for Halftime plans began last Thanksgiving. Using the #halftime hashtag, the brand curated conversations around its…

How 5 Major Publishers Plan to Use Snapchat's New Channels

'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online

'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

Advertisement