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Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC ‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

June 29, 2014, 7:51 PM EDT

Taco Bell Discusses Its VidCon Documentary Brand wants to be young hungry eaters' friend

Taco Bell wants to be where young, hungry eaters are so it's making its presence known at Web video conference VidCon. To show how much connected youth idolize YouTube stars,…

June 28, 2014, 1:18 PM EDT

Nike Grabs 2 Video Chart Spots With World Cup Clips Knocks Adidas out with most views

Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1…

June 27, 2014, 11:19 AM EDT

7 New Things That YouTube Revealed At Vidcon A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

June 26, 2014, 10:33 PM EDT

Maker Gen Creates Home for Rising Stars Across the Web Looking past YouTube to other platforms

It's time for Maker Studios to spread past its YouTube roots. The Disney-owned Web video network announced Maker Gen on Thursday, a way for aspiring online stars to grow their…

June 26, 2014, 5:32 PM EDT

MLB 14 The Show Says Baseball Is Better With Shareable Web Content Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

June 25, 2014, 12:18 PM EDT

YouTube Unleashing the Power of Its Network at VidCon Google hopes to show brands the best of what its online influencers have to offer

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where…

June 25, 2014, 12:06 PM EDT

Supreme Court Effectively Puts Aereo Out of Business 'Aereo is not simply an equipment provider'

The official word on Aereo came down from the Supreme Court today, and the word is "no."  The ruling came down 6-3 against the streaming TV company. In an opinion written…

June 25, 2014, 11:19 AM EDT

ESPN SportsCenter Announces Relaunch With Shareability Parkour Video Promises viral hits

To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit. "Along with those efforts we wanted to find a…

June 23, 2014, 11:25 AM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

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