Google Tightens How Advertisers Buy YouTube Ads

Could have big ramifications for ad-tech firms

Google wants more control over how advertisers buy YouTube ads. On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic…

Amazon Studios Chief Talks Woody Allen, Today's New Pilots and Ratings

Roy Price plots his streaming service's future

Just two and a half years ago, Amazon Studios did not exist as a streaming service. But since then, Amazon has slowly but surely built up a stable of original…

John Stamos Had a 4-Letter Reaction to the Title of His New Fox Show

Grandfathered star also juggles Fuller House

After striking out with TV pilots for much of the last decade, John Stamos is thrilled to be starring in Fox's new sitcom, Grandfathered, playing a bachelor who discovers he…

Joel McHale Sets the Record Straight About Community: It's Not Canceled

Show's star caused firestorm, clarifies remarks

Joel McHale wants to set the record straight about Community after appearing to confirm the cult comedy's demise earlier this week. "Community is not canceled," McHale told Adweek today. Discussing the fate…

How Amazon Took a Good CBS Pilot and Made It Great

Sneaky Pete gets a new life on the streaming service

Transparent's critical acclaim has been both a blessing and a curse for Amazon. While the show's 11 Emmy nominations and two Golden Globe wins have helped legitimize the streaming service…

Streaming Service Crackle Is Making an Old-School TV Move: Scheduling Shows

But you can restart if you come in late

Two weeks after becoming the first streaming network to start sharing ratings information, Crackle is taking another page out of the linear playbook: It will begin programming television, just like…

How a Web Series About Tradition Helped a Beer Brand Reach Millennials

MillerCoors, Woven shine spotlight on handcrafters

Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors. Human's first episode features Cameron Weiss, the 27-year-old owner of Weiss Watch…

USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

Why Amazon Says It Doesn't Care 'What Netflix Is Doing'

Streaming service focuses on quality

Amazon's streaming video service—part of Amazon Prime—may lag far behind Netflix when it comes to popularity, but CEO Jeff Bezos' company says it cares more about the quality of the…

Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot

CBS passed, but the show will go on Aug. 7

When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo…