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Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

January 22, 2015, 10:00 AM EST

Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

January 19, 2015, 11:17 AM EST

Medium Sits Down With Jason Segel on Its First Web Video Series Show could expand ad opportunities

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first…

January 14, 2015, 7:44 PM EST

With Support From Yahoo, Community Now Looks to Go Beyond '6 Seasons and a Movie' Creator expects the often-imperiled show to thrive online

Community has managed to cheat death more times than Jason Voorhees. This year, the cult sitcom pulled off its most improbable comeback yet: after NBC's cancellation, finding a home not…

January 14, 2015, 12:42 PM EST

Here's One Way to Promote a Class on Digital Effects: Fool the World With a Fake Meteor Digital-Tutors used its own VFX tips to trick millions

The Oklahoma City meteor phenomenon, which has been viewed millions of times online, started when a YouTube account called JamesWest posted a cell phone video of an object shooting across…

January 13, 2015, 12:17 PM EST

NBC Ditched Tina Fey's New Sitcom—and She Couldn’t Be Happier As other TV comedies get canceled, she's glad to be on Netflix

The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's…

January 8, 2015, 2:33 PM EST

65% of Facebook's Video Views Are Now on Mobile Devices New stats underscore the network's threat to YouTube

Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today. "Consumers use their mobile devices to view…

January 7, 2015, 4:30 PM EST

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