How Elon Musk Helped CNNMoney Get a New Advertiser

SAP HANA on board with Elon. Evolution

For its next digital effort, CNNMoney picked the brain of one of the most visionary minds of our time: Elon Musk. And it just happened to help CNNMoney gain a…

Endemol Is Launching Its Own Hub for Videos by Stars Like Michelle Phan

And what it means for YouTube

Endemol Beyond USA is looking to have greater control of its popular content, which averages 1.8 billion monthly views on YouTube alone. The digital-content arm of Endemol Shine North America today…

Game of Thrones Actress Launches YouTube Channel for 'Random Moments of Madness'

Maisie Williams answers fans in first video

Maisie Williams, known for portraying Arya Stark on the HBO epic Game of Thrones, has added YouTube creator to her burgeoning resume with the launch of her own channel this morning. Williams…

Here's What Surprised Showtime After It Began Offering a Streaming Service

Even cord-cutters like watching the live feed

Two months after its launch, Showtime's streaming-only subscriber service has been eye-opening for the network. Since the service, which is also called Showtime, went live on July 7—exactly three months after…

Pizza Hut Will Be Front and Center in New Web Series on Competitive Gaming

'Legends of Gaming' to kick off Smasher channel

Pizza and gaming. It's a match made in branding heaven. Digital content network Endemol Beyond USA is partnering with Pizza Hut for its new Web series, Legends of Gaming. The series,…

Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

But 'advertising will continue to be central to our business,' CEO says

Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other…

Scripps Launches TV Everywhere, Complete With Targeted Advertising

HGTV, Food Network now livestreaming

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato…

Fox Sports Go's 'Khaki Cam' Will Follow Michigan's Irascible Football Coach

Jim Harbaugh is synonymous with pleated pants

Jim Harbaugh will be under the spotlight Thursday when he makes his debut as Michigan's head football coach ... and so will his famous khakis. When Harbaugh's Wolverines kick off their…

Time Puts Branded and Editorial Content Creation Under One Roof

Welcome to The Foundry

On Thursday, Time Inc. unveiled The Foundry, a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive, a new automotive site…

Embracing the 'Future,' Discovery Goes All-In on Virtual Reality

Taps Mythbusters, Gold Rush stars to launch VR platform

Discovery Communications said in May that virtual reality is "like seeing the future." Now, it's more like seeing the present. The company announced today it has launched its virtual-reality platform, Discovery VR. "Discovery Communications has…