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ESPN Uses Client Testimonials in Its Upfront Diageo, Subway, Macy's

There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing…

May 12, 2013, 11:18 PM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

AOL Names Cyndi Stivers EIC of Homepage Mandate is to make portal interesting again

AOL has named Cyndi Stivers as editor in chief of AOL.com as it tries to make the portal relevant to Web surfers again. The appointment is important in terms of Stivers’…

May 9, 2013, 3:14 PM EDT

YouTube Launches Subscription Offering Pilot partners include Sesame Street and UFC

YouTube is officially launching a paid subscription service for its content partners. As has been widely reported, the Web video giant is looking to providing its growing collection of content partners…

May 9, 2013, 3:14 PM EDT

Meet the Most Powerful Woman at Condé Nast It's not who you might think

Many at Condé Nast aren’t sure what Jill Bright does, but they are sure of one thing: She’s one of the most powerful people at the company. “So powerful, she’s scary”…

May 9, 2013, 6:49 AM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

AOL's Armstrong Reflects on NewFront Season Predicts an active market for Web video versus TV

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning. That came on the heels of a NewFront presentation…

May 8, 2013, 4:08 PM EDT

Maker Studios Names New Executive Chairman Ynon Kreiz to take over for Danny Zappin

The YouTube-native network Maker Studios has announced a leadership shakeup. Ynon Kreiz, Maker's chairman, has been named executive chairman, while co-founder and CEO Danny Zappin will settle in as an…

May 7, 2013, 4:09 PM EDT

Nivea Runs Comedy Series With Damon Wayans, Jr. Brand creates funny videos for MadeMan.com

Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr.…

May 7, 2013, 11:31 AM EDT

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