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GE's New YouTube Program Gives Science a Pop Culture Twist

Oxford vlogger will help brand continue reaching new audiences

Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help…

Yoga Is Replacing Coffee and Happy Hour as the SXSW Meetup of Choice

Branded networking, now with namaste

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks…

Top 10 Branded Video Chart: Ad Council's Moving PSA Gets 30 Million YouTube Views in Five Days

Video took off on YouTube after initial promotion by Upworthy

The Ad Council and R/GA's "Love Has No Labels" spot last week not only got people to feel all the feels, but also racked up a lot of YouTube views…

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands

Attendees represent 'the most qualified focus group on the planet'

Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the challenges brands face at SXSW as they try…

Yahoo's New Season of Community Spoofs Age of Ultron Trailer

A look at the brainy sitcom's fabled return

Yes, it's really happening, folks: Yahoo Screen's sixth season of Community—the one that nearly didn't happen because of low ratings and a difficult relationship between creator Dan Harmon and NBC—released…

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Each requires different tactics and creative

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week. For those of you who have followed the weekly chart, the biggest…

What This Online News Program Learned From Making a Facebook-First Show

Why The Young Turks is focusing on the platform

The Young Turks is one of YouTube's top online news networks, with more than 1.7 billion lifetime views. Now, it believes it can crack the news formula for Facebook videos,…

Fox Is Rebuilding Its Slate, One Hit at a Time

Dana Walden on the network’s midseason momentum

As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino

To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

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