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USA Creates Special VOD Ads Starring Characters From the Show You're Watching

Custom content for on-demand sponsors

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one…

Why Amazon Says It Doesn't Care 'What Netflix Is Doing'

Streaming service focuses on quality

Amazon's streaming video service—part of Amazon Prime—may lag far behind Netflix when it comes to popularity, but CEO Jeff Bezos' company says it cares more about the quality of the…

Amazon Rescues Bryan Cranston's 'Sneaky Pete' Pilot

CBS passed, but the show will go on Aug. 7

When streaming services want to make a name for themselves and attract new viewers, they often try to pick up a canceled broadcast show. Hulu took on The Mindy Project, Yahoo…

Community's Ironic Storyline About a Honda CR-V Lifted Brand Recall to 95%

And half of viewers were more likely to buy one

The sixth season of Community wrapped its debut season on Yahoo Screen last month and—true to form for most streaming sites—we still don't know how many people actually watched the…

YouTube Sensation Bethany Mota Says She'll Make Videos Until She's 60

With 9 million subscribers, the lifestyle expert isn't slowing down

Bethany Mota began making Web videos when she was 13 years old. Home schooled and cyber bullied, the California teen says she used YouTube as an outlet, a "safe place"…

Fox Sports Will Guarantee Views in New Branded-Content Distribution Program

Across Facebook, YouTube and even TV

Today Fox Sports will announce a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded…

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

Forget Tinder. YouTube Is the Matchmaker for Brands and Creators

VidCon speed dating pairs video stars and marketers

LaurDIY had a date with Old Spice. Wong Fu Productions was paired with Apple. Bethany Mota met Maybelline. With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen…

Mindy Kaling: Moving From a Major Network to Hulu Has Been 'Strange and Nice'

Getting creative freedom, not changing process

During The Mindy Project's first two seasons on Fox, the greatest cheerleader for Mindy Kaling's comedy was the network's then entertainment chief, Kevin Reilly. But when Reilly left Fox in…

Finally, a Big Streaming Network Is Sharing Ratings Info

Crackle says Joe Dirt 2 got 1 million views in 5 days

Netflix, Amazon and Hulu have remained stubbornly tight-lipped for years about just how many users are actually streaming content like Orange Is the New Black and Transparent. As a result,…

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