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ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

Network unveils findings during upfront

For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster…

As Mashable Shifts Focus to Video, It Partners With Bravo, Telemundo and Facebook Live

New data dashboard will drive content creation

Mashable is planning to partner with Bravo, Telemundo and Facebook Live in an effort to build out both linear and digital video operations for its media and entertainment business. At its…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

Reveals a bevy of ridiculous stats

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers…

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

WebMD Wants to Be Known for More Than Just Medical Information

Bulks up on lifestyle programming

For its first appearance at the Digital Content NewFronts, WebMD is trying to shift from being a site known for medical diseases and conditions (or a feared destination, if you're…

Why Digital Video Players Should Stop Comparing Their Viewership to TV

YouTube, Fullscreen take misleading shots at traditional media

Numbers never lie. But they can surely be manipulated. And during the past two weeks of NewFronts presentations, digital video players took that to heart. During YouTube's Brandcast, CEO Susan Wojcicki made…

IAB Study: 26 Percent of U.S. Adults Now Watching Original Digital Video

Preferring on-demand options, 63 million watch it every month

A growing number of U.S. adults are shifting their viewing habits toward original digital video, according to a new study commissioned by the Interactive Advertising Bureau. The audience of U.S. adults…

HealthiNation Tells Advertisers Its Viewers Aren't Just Browsing, They're Finishing Videos

'And they'll watch your advertising,' too

Though it's one of the smaller presenters during the Digital Content NewFronts, health video startup HealthiNation has a compelling case to make to advertisers: Its audience is watching for a…

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