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Maker Gen Creates Home for Rising Stars Across the Web Looking past YouTube to other platforms

It's time for Maker Studios to spread past its YouTube roots. The Disney-owned Web video network announced Maker Gen on Thursday, a way for aspiring online stars to grow their…

June 26, 2014, 5:32 PM EDT

MLB 14 The Show Says Baseball Is Better With Shareable Web Content Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony…

June 25, 2014, 12:18 PM EDT

YouTube Unleashing the Power of Its Network at VidCon Google hopes to show brands the best of what its online influencers have to offer

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where…

June 25, 2014, 12:06 PM EDT

Supreme Court Effectively Puts Aereo Out of Business 'Aereo is not simply an equipment provider'

The official word on Aereo came down from the Supreme Court today, and the word is "no."  The ruling came down 6-3 against the streaming TV company. In an opinion written…

June 25, 2014, 11:19 AM EDT

ESPN SportsCenter Announces Relaunch With Shareability Parkour Video Promises viral hits

To herald ESPN's new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit. "Along with those efforts we wanted to find a…

June 23, 2014, 11:25 AM EDT

Fans Still Cheering for World Cup Branded Videos No matter what you call it, everyone has football/soccer fever

With the World Cup in full swing, fans can't get enough of soccer-themed content. Nike's The Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva Santos…

June 20, 2014, 5:00 PM EDT

Cat's Sage Advice to Kitten Viral Gold for BuzzFeed Publisher also scores big with 'If Asians Said the Stuff White People Say'

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies…

June 19, 2014, 12:12 PM EDT

Chelsea Handler Has Found That New Gig—at Netflix Unhappy at E!, she's on streaming starting in October

Chelsea Handler trashed her bosses at E! pretty hard on The Howard Stern Show earlier this year but that hasn't affected her hiring prospects. The comedian's hour-long special Uganda Be…

June 19, 2014, 11:13 AM EDT

Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net From 230 miles up: Go-o-o-o-al!!!

Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its…

June 18, 2014, 10:47 AM EDT

Yahoo Beauty Won’t Ignore Men Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

June 16, 2014, 4:57 PM EDT

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