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Web Video Companies Leaving Tons of Cash on the Table FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

June 3, 2013, 12:01 AM EDT

Starcom President Explains Her Holistic Approach to Data Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

June 2, 2013, 11:13 PM EDT

YouTube SVOD Channels Hit With Hidden Cost Closed captioning law takes a bite out of producers’ wallets

Launched in early May, YouTube’s paid subscription channels offer studios a low-cost way to monetize recycled content. But according to The Hollywood Reporter, one federal equal access law is tripping…

May 31, 2013, 1:31 PM EDT

YouTube Star Phil DeFranco Talks Revision3 Deal Plans to launch a new channel roughly every 3 months

If you don't know who Phil DeFranco is, you probably should. DeFranco is huge on YouTube—like 2.6-million-subscribers-1-billion-views huge. His channel SourceFed, which blends news, politics and humor, is often cited…

May 31, 2013, 12:00 AM EDT

Did Machinima Just Get Shafted? Spielberg project is either vindication, or reminder of the pecking order

Microsoft announced last week that it plans to collaborate with Steven Spielberg on an original, live-action series based on the massively popular game Halo. The deal is part of the…

May 30, 2013, 12:00 AM EDT

Your Kids Have the Same Media Habits as You Do Growing up digital

When it comes to technology, you don't stand a chance against your kids. Born into a digital world, tweens—those age 7-13—have unprecedented access to devices and gadgets. Half of 10-…

May 29, 2013, 6:29 AM EDT

Washington Post Taps Forbes Alum as CRO Kevin Gentzel was behind Forbes' AdVoice

The Washington Post has filled its long-vacant post of chief revenue officer, naming Forbes vet Kevin Gentzel to the position. Gentzel will oversee the Post’s print and digital ad teams,…

May 28, 2013, 4:30 PM EDT

Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe Sarah Silverman, Reggie Watts show late momentum

Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according…

May 28, 2013, 4:04 PM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

Videology Reels in $60 Million in Fresh Capital Video ad tech sector continues to percolate

Though there’s been recent talk of an ad tech bubble, that doesn’t seem to be the case in the video sector. Videology, which help brands and publishers manage Web and mobile…

May 28, 2013, 6:00 AM EDT

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