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Inside the Academy's Quest to Be Known as More Than Just the Oscars First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

November 17, 2014, 12:02 AM EST

Rosanna Pansino: YouTube Is a Community, Not a Cage Match Video baking star shares 4 thoughts on success through collaboration

If you're looking for a nerdy baking project, look no further than Rosanna Pansino's YouTube channel. The baking whiz has whipped up tons of themed-treats for her online audience. Recently,…

November 14, 2014, 3:40 PM EST

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

November 13, 2014, 3:51 PM EST

We Spent the Morning With Adult Swim's Eric Andre and This Is What Happened Comedy talk show host is quite a handful

The Eric Andre Show on Adult Swim is now in its third season, and there is absolutely no question: It's over the top. We caught up with the show's host in…

November 12, 2014, 12:49 PM EST

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold Expects platform to make $100 million this year

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo CEO…

November 11, 2014, 5:56 PM EST

Are Brands Afraid of Sharing Their Consumers' Data With Facebook? Social network assures them it’s secure

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy…

November 11, 2014, 2:43 PM EST

Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career 5 facts you may not know about the beauty tutorial maven

Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr…

November 11, 2014, 12:28 PM EST

Machinima Rebrands With a TV-Leaning Strategy It hopes marketers will spend more money on a familiar model

Machinima, a multi-channel network (MCN) pioneer that's come under siege from increased competition, today revealed a robust rebrand to better position itself in the industry. Most importantly, it's building an…

November 10, 2014, 6:21 PM EST

Can Oculus Rift Make Mountain Dew a Content Machine Like GoPro or Red Bull? Soft drink banks on virtual reality

For Mountain Dew, quenching customers' desire for premium online content is just as important as satisfying their thirst. In late September, the beverage company brought a live-action, 3D, 360-degree Oculus…

November 10, 2014, 12:00 PM EST

Viacom’s Downturns Have Gotten So Predictable They’re an Easy Buck for Investors Conglom is trying to figure out the multiplatform game

As usual, Viacom is doomed. People have been preaching the End of Days for the company since Tom Freston left and was replaced by Philippe Dauman in 2006, and yet it…

November 10, 2014, 12:02 AM EST

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