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Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

Step Aside, Cord Cutters and Cord-Nevers. Showtime Is Targeting 'Cord Cobblers'

CEO says 2016 will be 'the year of customized viewing'

We've heard about cord cutters, cord shavers and cord-nevers. Now, Showtime has a new term to add to the growing vernacular: cord cobblers. That's how Showtime's president and CEO, David Nevins,…

Celebrating 2 More Golden Globes, Amazon Says Viewing Has Doubled Since Last Year

Touts streaming gains and debuts 2016 lineup

Just hours after collecting two Golden Globes for the second year in a row, Amazon Studios took a victory lap at the Television Critics Association's winter press tour as it debuted…

How Hulu Is Helping Shows Like Dawson’s Creek and Melrose Place Find New Audiences

New Sony deal adds Party of Five and The Shield

While most outlets are using their time at Television Critics Association's winter press tour to focus on upcoming shows, Hulu took a different approach to part of its presentation: showing…

The Revenant's Immersive Site Lets You Experience the Struggle of DiCaprio's Character

Hollywood's latest marketing tool

As Hollywood continues to dip its toes into the virtual waters, one studio will put viewers in Leonardo DiCaprio's shoes. The Revenant, DiCaprio's latest bid for that elusive Oscar, hits theaters…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

Netflix Is Now a 'Global TV Network' After Launching in 130 New Countries

CEO Reed Hastings flips the switch during CES keynote

Netflix has truly gone global. During a keynote at the Consumer Electronics Show this morning, Netflix co-founder and CEO Reed Hastings turned on the streaming service in 130 countries, including…

Fullscreen Sets Up an Influencer Marketing Group Dedicated to GroupM and WPP Clients

New template for how to work with agencies

Between key executive hires and a forthcoming subscription service, Fullscreen hasn't been shy about its ambitions for 2016. And just five days into the new year, it's starting to make…

What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May

Business projected to approach $10 billion

Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as…

Yahoo Shutters Screen, Scales Back Original Series

Remaining video properties will live elsewhere

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital…

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