Why Purina Went Digital-First With Its Grammy TV Commercial Corgi rap won over YouTube last year

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. In 2014, Purina and…

February 13, 2015, 4:29 PM EST

Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times Not bad

President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach…

February 12, 2015, 7:29 PM EST

House of Cards Appeared on Netflix for a Hot Second, and the Show's Response Tweets Were Great Now we're back to waiting for Feb. 27

That was fast: the third season of Netflix's semi-Shakespearean government drama House of Cards momentarily showed up online for long enough to freak out the entire Internet, but the company…

February 11, 2015, 6:24 PM EST

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

February 10, 2015, 10:10 AM EST

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

February 10, 2015, 8:00 AM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

How to Advertise to the Millennial Who Hates Advertising 'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

February 9, 2015, 4:03 PM EST

Top 10 Branded Videos: 5 Super Bowl Brands Got Major Pre-Game Buzz Plenty of perks to pre-releasing ads

Five of this week's videos on the Adweek/VidIQ top branded video chart (which tracked video views between Jan. 25 and Feb. 1) are Super Bowl advertisers, showing the advantages of…

February 4, 2015, 10:38 AM EST

How Reach Entertainment Goes Big With Branded Video Agency keeps a finger on the pulse of what's viral

Specs Who (From left) Frank Catapano, managing partner; Gabe Gordon, managing partner; Marc Hustvedt, partner What Digital content strategy agency Where Venice Beach, Calif. Realizing the best way to reach consumers is by creating…

February 4, 2015, 12:00 AM EST

How to Get National Attention With a $100,000 Local Super Bowl Ad Georgia lawyer explains his fire-and-brimstone strategy

While brands this year spent millions trying to score a Super Bowl hit, one Georgia  lawyer has perfected a formula for creating viral Big Game ads. He's struck gold not…

February 3, 2015, 10:36 AM EST