Advertisement

Television

:

Video

Study: Young People Watch More Than 22 Hours of Online Video a Week

6 out of 10 prefer digital content to TV

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they…

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Yes, Real-Time Journalism and In-Depth Coverage Can Coexist, Says Vice's Content Chief

Alex Miller values storytelling in all its forms

Specs Who Alex Miller Current gig Global head of content, Vice Previous gig U.K. editor in chief Twitter: @AlexGAMiller Age 32 Why is Vice pushing its global presence? I think this is an international generation.…

How Are TV Networks Just Like Kimmy Schmidt?

They're in the dark when it comes to streaming data, but Nielsen may change all that

The television networks are kind of like the main character in Tina Fey's new sitcom Unbreakable Kimmy Schmidt, who is released back into the world from an underground cult—they're in the…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball…

Execs From Facebook, Microsoft and More Will Help Guide IAB's Digital Video Center of Excellence

Mobile, programmatic will be areas of focus

To help guide the digital video industry, the Interactive Advertising Bureau today unveiled its first board of directors for the Digital Video Center of Excellence. The 29 members include representatives of…

Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube

Plus, Air France soars with inside peek of airplane

Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart. The condom brand's three-minute video punks a group…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure

Events focus on boosting confidence, though some fear reinforcing stereotypes

It's well known that women are the minority and are often underpaid in the tech industry. Even at massive industry events like South by Southwest Interactive, it can be challenging…

Advertisement