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Veenome Releases YouTube Analysis Tool for Brands Vendors and publishers search for viewability standards

To address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool.  Veenome's product will analyze YouTube videos and channels…

August 13, 2014, 3:35 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…

August 12, 2014, 11:39 AM EDT

Mediahub/Mullen Going Programmatic With Videology Ad platform will help handle buying across TV, digital video

Mediahub, the media arm of Boston-based agency Mullen, will be working with programmatic video ad platform Videology to help meet its clients' TV and digital video needs. "It's a one TV/digital…

August 11, 2014, 12:31 PM EDT

Twitch Responds to User Backlash Unpopular new terms include muting unlicensed music

For people who watch live-stream gaming for hours at a time, music is a lot more than just a soundtrack. The management of video streaming service Twitch.tv found out just…

August 8, 2014, 4:23 PM EDT

MTV Brings Back House of Style as Multiplatform Native Ad Integrates two of its iconic shows with Unilever brands

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever-sponsored relaunch of the series online and on-air. "We're looking at it as a…

August 8, 2014, 10:34 AM EDT

ESPN Proves That Even Poker Videos Can Go Viral This card game just got real

ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ…

August 7, 2014, 3:21 PM EDT

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

August 4, 2014, 3:11 PM EDT

Tribune Company Rebrands as Tribune Media New name, logo and website reflect shift to digital, distribution

Tribune Company has announced a rebranding as Tribune Media Company, following news yesterday that the company would spin off its troubled print publications into Tribune Publishing. The rebranding reflects Tribune's…

August 4, 2014, 10:06 AM EDT

Devin SuperTramp Strikes YouTube Gold With Assassin’s Creed Reenactment Builds video game hype with stunts in Paris

YouTube influencer Devin SuperTramp’s newest mini-movie pushing Ubisoft’s upcoming video game Assassin’s Creed Unity is one of two newbies to this week’s Adweek/VidIQ top 10 Web series chart. The three-minute video…

July 31, 2014, 10:17 AM EDT

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