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Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Top 10 Web Series Videos: One Actor's Heart-Stopping Pranks Scare Up Views SA Wardega's mutant spider-dog wins the week

Halloween is more than a month away, but SA Wardega scored big on the viral charts this week by unleashing a mutant spider-dog on unsuspecting people. The Polish actor, director and…

September 11, 2014, 3:30 PM EDT

Gannett Ramps Up Its Viewability Data as New 'Gravity' Ad Units Soar 63% interaction rate for advertisers like Netflix and History

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads…

September 11, 2014, 8:41 AM EDT

Top 10 Branded Web Videos: Dior Tops Chart With Charlize Theron 'Gold' Spot Plus, Land Rover goes galatic

Dior’s new ad featuring decade-long spokeswoman Charlize Theron grabs the top spot in this week’s Adweek/VidIQ top 10 branded YouTube chart, showing that celebrity endorsements still go a long way…

September 10, 2014, 2:12 PM EDT

Luke Wilson May Singlehandedly Save Books, Newspapers and CDs The Skeleton Twins star still shuns digital in favor of traditional media

Specs Who Luke Wilson Age 42 Accomplishments Co-stars in The Skeleton Twins with Kristen Wiig and Bill Hader (in theaters Sept. 12); writer and co-director (with brother Andrew Wilson) of the short film…

September 10, 2014, 9:06 AM EDT

Vice’s Campaign of Media Domination Now Extends to Feature Film Hopes 'All This Mayhem' attracts millennials, VOD dollars

While clean-cut skateboarder Tony Hawk was becoming a household name for completing the first 900-degree aerial spin, Australian rebels Tas and Ben Pappas were tearing up the skateboarding scene with…

September 9, 2014, 5:52 PM EDT

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

September 8, 2014, 10:38 PM EDT

Does Europe Have Enough Bandwidth to Handle the Netflix Strain? Some speculate low speeds could hobble rollout

It's been established that the French in particular are skeptical about Netflix's upcoming continental rollout. But will French cinephiles even be able to stream their favorite Louis Malle films once…

September 8, 2014, 1:56 PM EDT

Petronas Is Tops Among Branded Videos on YouTube This Week Celebrates Malaysia's history through 2 friends

This week’s No. 1 video on the Adweek/VidIQ top 10 branded YouTube video chart is an interesting departure from the action-packed clips that typically dominate the rankings. It comes from…

September 4, 2014, 11:16 AM EDT

Real Food Media Project Seeks Films About Sustainable Food Contest highlights local food and farmers

To spread the word about the need for global sustainable food sources, the Real Food Media Project is calling on digital filmmakers to help spread the message. The initiative is holding…

September 3, 2014, 5:31 PM EDT

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