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Olay’s Twins Study Tries to Tap Into Fountain of Youth Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

April 10, 2014, 5:17 PM EDT

Here Is the Game of Thrones Theme Screamed by Goats Also a sheep

It's always hard to find the best goat scream for the occasion (Doritos devoted a lot of effort to the task). But sometimes, with what sounds like a little bit…

April 10, 2014, 5:00 PM EDT

CNNx Promises It's a New Way to Watch News App lets users watch the past 24 hours on demand with bonus digital content

CNN embraced the digital component of its news service on Thursday when it announced CNNx, a new way to watch the network's programming. The app allows users to scroll through a…

April 10, 2014, 3:27 PM EDT

3 Events Added to NewFronts Schedule PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB's NewFronts Insights panel to this year’s Digital Content NewFronts. PBS Digital Studios will hold its presentation on May 5…

April 10, 2014, 9:24 AM EDT

Hulu’s Head of Development Exits Charlotte Koh leaves as NewFronts presentation nears

Hulu’s head of original programming development, Charlotte Koh, is leaving the company. The news was first reported by VideoInk. No details around the departure were provided by Hulu, and the exit…

April 9, 2014, 6:06 PM EDT

Unsuspecting Waitress Has Best Shift Ever Prank it Fwd will make you feel good about the world

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it…

April 9, 2014, 6:00 PM EDT

How Selling Out Can Help or Hurt Your Band 12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

April 9, 2014, 10:31 AM EDT

PopSugar Launches Full-Service Unit The Bakery Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

April 9, 2014, 10:00 AM EDT

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

G.I. Joe-Themed Episode of Community Is Packed With Retro Awesomeness Fake ads, fake PSA, real entertainment

NBC's Community regularly pays tribute to its characters' pop culture obsessions, but it still came out of left field when the last episode focused on protagonist Jeff's love of G.I.…

April 8, 2014, 12:50 AM EDT

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