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Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

Kin Community Gets Fit for NewFronts

SoulCycle hosts leading women's lifestyle YouTube collective

Kin Community gets the healthy living award at this year's NewFronts. Also, the earliest: 7:30 this morning at a SoulCycle in New York City.  Kin is the No. 1 lifestyle destination…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

'You can stream it on a phone. You can stream it on your own'

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though…

AOL Unveils Massive Slate of New Programming and Partnership With NBCU

CEO expects 'the single largest change in media' this year

For those who thought AOL might be shifting away from big content plays and heading into pure ad tech, the media company proved this week it still has plenty in…

With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Folding its sites into one social platform

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

12 Digital Marketing Stats You Should Know From the Last Week

Including some that could intrigue at the NewFronts

To help kick off the Digital Content NewFronts, which began today, this edition of the 12 most intriguing numbers from digital marketing over the last week is dominated by interactive…

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