Why a TV Veteran Says the Future of Advertising Is in Digital Media

5 questions with Fullscreen's first CMO

As it approaches its fifth birthday, multichannel network Fullscreen has hired its first CMO. Jason Klarman will hit the ground running as the company prepares to launch its own subscription-video-on-demand…

Q&A: Why the Founder of NY Comic Con Is Bringing YouTube Stars to Agencies' Backyard

Where brands meet influencers

Look out New York, here comes GloZell, as well as Grace Helbig, Mamrie Hart, Joey Graceffa, iJustine and Connor Franta. The stars of social video will gather in the Big…

This Movies Website Is Running Nonstop 'Peanuts' Video Ads in the Background of Its Homepage All Day

Will it annoy viewers?

This idea will either create the kind of ad impressions Hollywood marketers covet or tick off viewers—or both.  All day Wednesday, is running exclusive video footage from The Peanuts Movie,…

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here's How CNN's Great Big Story Plans to Stand Out in the Crowded Digital Video Space

Cable network's play for millennials

With the digital video space becoming more and more crowded by the day, just how will CNN's Great Big Story, the online video initiative launched yesterday, set itself apart? "So many…

Hulu Is Open for Programmatic Advertising Starting Today

Despite ad-free option, it remains committed to ad sales

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that…

This Company Is Making a Big Bet on the Future of Virtual Reality

Building an all-VR content studio

After dabbling in virtual reality, production house The Uprising Creative is going all-in on the immersive technology. In a move co-founder Jeff Nicholas called "inevitable," the Los Angeles-based content studio is…

Reddit's First Branded Videos Will Feature Google and Lean on Subredditors' Creative Input

Campaign includes paid push on Upvoted

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google. In May,…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Food Videos Are Now on the Menu at Condé Nast

A new culinary competitor to Food Network

The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé…