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As eSports Goes Mainstream, The CW Is the Latest TV Network to Get in the Game

It's no longer a niche product

Earlier this week, Adweek looked at how major TV networks like TBS and ESPN are riding the wave of eSports' growth into the mainstream. On Monday night, another big TV…

How MTV News Is Trying to Make Itself Relevant Again for a New Generation

Revitalizing the once-dominant brand

Dan Fierman remembers where he was on April 8, 1994, the day Nirvana frontman Kurt Cobain was found dead in his Seattle home. Fierman, like many other 20-year-olds in those days,…

Over 19 Million Viewers in the U.S. Watched Making a Murderer in Its First 35 Days

Symphony said streaming spiked over the holidays

As usual, Netflix isn't saying a word about how many of its subscribers watched its riveting documentary series Making a Murderer. But according to Symphony Advanced Media, which began sharing…

To Thrive in the Era of Peak TV, HBO Is Turning Subscribers Into ‘Addicts’

From Vinyl to Sesame Street, network keeps viewers hooked

Are you hooked on HBO? The network sure hopes so. As the premium service competes with an ever-growing number of broadcast, cable and digital competitors, including streaming services like Netflix, the…

Q&A: How Funny Or Die Got Johnny Depp to Play Donald Trump

50-minute movie was filmed over 4 days

Fresh off his win in the New Hampshire primary, Republican presidential candidate Donald Trump can add this to his list of accomplishments: His best-selling book, The Art of the Deal…

YouTube Debuts First Original Content, but Won't Say How Many Subscribed to Its Service

Not a lot, at least according to creator Hank Green's poll

YouTube Red launched last October, but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows. As with any new subscription service…

In an Effort to Woo Advertisers, Vox Will Turn Its 8 Brands Into TV Networks

Also launched Ezra Klein Show podcast today

Vox Media has come a long way since its days as SportsBlogs Inc. In the 12 years since launching SB Nation, through acquistions and new launches, the company now reaches…

Super Bowl 50 Breaks Streaming Record for the Big Game but Doesn't Match Yahoo's NFL Livestream

An average of 1.4 million watched on nonlinear devices

Super Bowl 50 was the most-streamed Super Bowl game ever, but it didn't break the NFL's own livestreaming record. As it announced this year's Super Bowl audience—111.9 million, the third highest…

How Super Bowl 50 Could Give a Boost to Verizon's Go90

Streaming live concerts, and the Big Game

While Super Bowl 50 could set another TV viewership record, the audience that matters most to advertisers–adults 18 to 49–has been largely stagnant in recent years. But that may have to…

Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros.

Gives Super Bowl marketers new video option

Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips. The Facebook-owned platform began…

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