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Facebook Tests 10-Second Video Views for Advertisers

More social clips cause marketers more problems

Facebook is testing a new way for advertisers to buy video promos that may help determine which  ads people are actually watching. A Facebook rep confirmed to Adweek that it is…

Showtime and Hulu Explain Why Their Brands are Pulling Double Duty

Two names, four products: will it confuse consumers?

Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime? No, those weren't typos. The two words I repeated in the previous paragraph are actually referring to…

OMG! BuzzFeed Could Be Making TV Shows Soon

'In a different way,' though, CEO says

And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a…

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

Hulu Re-creates Seinfeld’s Apartment in New York as It Begins Streaming the Series

Exhibit runs through Sunday

As it begins streaming all 180 episodes of Seinfeld today, Hulu—which has exclusive SVOD rights to Jerry Seinfeld's iconic TV series—is celebrating by re-creating Seinfeld's apartment for fans in New…

Hulu Will Offer Showtime's New Streaming Service at a Discount

It will be $2 cheaper per month for subscribers

Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers. The…

CBS Interactive Debuts a Virtual Reality Comedy Short at Cannes Lions

Hopes Kenan Thompson will inspire creatives

Can virtual reality be funny? Today at Cannes Lions, CBS Interactive hopes to find out. The company is debuting what it believes to be the first virtual reality comedy short during…

To Promote Its New Scream Series, MTV Is 'Killing' Its Audience

Play the network's new Choose Your Own Murder game

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them. In the spirit of…

Why This Weekend’s Real Must-See Series Is Not True Detective

Catastrophe is the premiere truly worth watching

After 15 months and thousands of memes, True Detective Season 2 finally premieres on Sunday. It would be nearly impossible for any show to live up to that level of…

5 Reasons Why Orange Is the New Black Is This Summer’s Best Show

Drop everything, start binge-watching

This summer's TV lineup is packed with more than a hundred new and returning programs, but only a handful are truly worth your time. Last week, Adweek highlighted the season's…

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