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How 5 Major Publishers Plan to Use Snapchat's New Channels 'Discover' service opens door to new audiences and sponsors

With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers…

January 30, 2015, 4:47 PM EST

BMW Data Shows Why Brands Should Release Super Bowl Spots Early Online 'Newfangled Idea' garners 3.8 million views in less than 3 days

BMW's ad for its i3 car has yet to air on Super Bowl Sunday, but it's already proving to be a viral hit with audiences. Since "Newfangled Idea" was posted…

January 28, 2015, 6:25 PM EST

Flowchart: How Should You Watch Super Bowl XLIX? And we've got some options for not watching, too

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

January 27, 2015, 6:30 PM EST

Top 10 Branded Videos: Microsoft's HoloLens Re-envisions Augmented Reality Holograms grab online attention

Microsoft's new HoloLens technology may seem a bit too Minority Report-like for some, but a YouTube video describing how it works built some major buzz in the past week. Microsoft's debut…

January 27, 2015, 10:20 AM EST

Adweek Debuts Print Redesign With Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

January 22, 2015, 10:00 AM EST

Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

January 19, 2015, 11:17 AM EST

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