AT&T and Time Warner's CEOs Explain the Benefits of Their $85 Billion Merger

Targeted advertising, 5G investment are likely outcomes

After a whirlwind weekend in which AT&T announced its $85 billion deal to acquire Time Warner, the companies' two CEO sat down to explain what it all means. In the megamerger,…

AT&T Has Reached a Deal to Acquire Time Warner. Now What?

3 key questions arising from $83 billion megadeal

After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reached a deal in which…

Randi Zuckerberg Hopes to Battle Inequality in Silicon Valley With Her New Kids Show

Dot will air on NBCU's Sprout network

"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of…

Instagram's New Tools Allow Users to Report Others Considering Self-Harm

And partners with Seventeen for #PerfectlyMe campaign

Instagram has developed tools to help people considering self-harm, and as part of the new initiative, Seventeen magazine and Instagram are welcoming everyone with open arms with a new hashtag. "We…

Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

Quality VR can reach a massive audience

Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn't tried VR, it might sound like a crazy idea to consider. When it comes to the race…

Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos

Tests increased ad recall

From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today…

How Marvel Juggles the Development of 6 Intertwined Netflix Superhero Shows

Luke Cage debuts today as the latest addition to the lineup

TV's crowded superhero genre needs to make room for a new entry today, as Netflix drops the first season of Marvel's Luke Cage. It's the third entry in what is…

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

Google Says It's Continuing to Close the Gap Between YouTube and TV

Two-thirds of viewers pick up their phones during commercials

In its continued battle to prove it can compete—and beat—with the broadcasting behemoths, YouTube says adults are five times as likely to watch video online than they are through linear. After…

8 Takeaways From Facebook's Advertising Week Panel of Execs

Video and mobile dominate session

Facebook's suite of advertising executives were on full display Tuesday afternoon, as the company met with journalists to talk (somewhat) candidly about Facebook's advertising products. In her opening remarks, Facebook COO…