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5 Reasons Why Sony Should Still Release 'The Interview' Online No theaters, no problem for this Seth Rogen and James Franco flick

While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem…

December 17, 2014, 5:35 PM EST

Video Startup Revamps Space Contest After Virgin Galactic Crash Virool pivots campaign

After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flights, video startup Virool is reworking a contest intended to send marketers to space. Instead of offering…

December 17, 2014, 1:50 PM EST

'Wild' Author Cheryl Strayed Confesses to Her Social Media Addiction Twitter and Facebook function as water cooler for writers

Specs Who Age 46 Claim to fame Author of Wild (the film adaptation, starring Reese Witherspoon, is currently in theaters) Base Portland, Ore. Twitter @CherylStrayed What’s the first information you consume in the morning?  You mean after…

December 17, 2014, 12:09 AM EST

Top 10 Branded Videos: Victoria's Secret Angels Go Viral by Channeling Taylor Swift Online video builds buzz for fashion show

Victoria's Secret struck YouTube gold this week on the Adweek/VidIQ top branded video chart by having a group of models channel Taylor Swift. On Dec. 8, the retailer posted a video…

December 16, 2014, 7:01 PM EST

Twitter Debates Whether to Hit Autoplay on Videos, and Here's Why Brands love it, but would users protest?

Twitter is weighing a difficult decision, one that not only could disrupt the traditional order of things at the social network but also may well be the key to keeping…

December 15, 2014, 2:38 PM EST

Top 10 Branded Videos: Kristen Bell and Dax Shepard Get Into the Holiday Spirit for Samsung Festive lights and baking galore

Kristen Bell and Dax Shepard pull off a cute, holiday ad for Samsung to grab the No. 1 slot on this week's Adweek/VidIQ top branded video chart. The new ad is…

December 12, 2014, 9:01 AM EST

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

December 10, 2014, 5:09 PM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

Revealed: The Winners of Adweek's 2014 Hot List Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

December 7, 2014, 8:06 PM EST

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