Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

5 TV Trends That Should Shape Next Season

Copycats, spin-offs and remakes

If you're a TV network executive, there's one surefire way to figure out whether you're doing something right: see if any other networks copy you the following season. From pumping out…

After a Failed Merger, Cinema Advertiser Screenvision Plots a Solo Course Forward

Announces new initiatives to help advertisers target moviegoers

Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts. Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in…

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

Signs Louis Cole and launches new TLC digital site for women

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content. For its inaugural NewFronts presentation Tuesday at Urbo in New York's Times Square,…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

A Rugged Upfront Event For a Manly Trio of Networks

Outdoor Sportsman Group urges advertisers to take notice

The mancave-like lower level of Hill Country Barbeque in New York City was the perfect setting for the 2015 Outdoor Sportsman Group Upfront presentation Wednesday night. It didn't feel like a…

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

The streaming service pulls off its biggest coup yet

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

BET Announces 7 New Shows and Looks Beyond TV for Growth

Viacom network brings on Brandy, Kelly Rowland and DeSean Jackson

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…