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Upfront

Discovery Communications Concludes Its Upfront Business Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

July 24, 2013, 8:29 PM EDT

Marvel’s Agents of S.H.I.E.L.D. Is the Hottest Ticket at Comic-Con Avengers spinoff draws an SRO crowd of Whedon, Gregg fanboys

Despite a notably toned-down presence among Disney-owned properties at Comic-Con, there was no hotter ticket than the 90-minute panel for Marvel’s Agents of S.H.I.E.L.D., ABC’s much anticipated fall drama series.…

July 19, 2013, 8:22 PM EDT

Turner Wraps Upfront Business; Broadcast Still in Motion Buyers are at the midway point with cable, while Big Four will be down in volume

Turner Broadcasting System has wrapped the bulk of its entertainment network upfront sales, finalizing the last of its deals with the major media agencies just hours ago. According to multiple sources,…

June 19, 2013, 5:49 PM EDT

Turner Halfway Through Upfront Deals; Fox Effectively Done Cable moves as broadcast makes painstaking progress

With much of the broadcast upfront market still unsettled—ABC and NBC are still ironing out their pricing strategies—some top-tier cable players have quietly begun piecing together deals with major agencies. Sources…

June 12, 2013, 1:16 PM EDT

CBS Nears Upfront Finish Line Ratings champ on pace to book $2.65 billion in advance ad sales

After a week of stealthily locking down a flurry of deals with agencies, CBS is on the verge of wrapping its 2013-14 upfront business. Sources with knowledge of the network’s negotiations…

June 7, 2013, 4:16 PM EDT

The CW Closes Out Its Upfront Deals Converged packages give ratings-challenged net a shot in the arm

The CW is once again the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2013-14 TV season.…

June 5, 2013, 5:51 PM EDT

Starcom President Explains Her Holistic Approach to Data Making digital horizontal

Specs Who Amanda Richman New gig President, investment and activation, Starcom Old gig President, digital, MediaVest Age 46 What is your mission statement? It’s truly to break down the silos in the marketplace and within…

June 2, 2013, 11:13 PM EDT

Fox Makes Headway as First Week of Upfront Deals Ends Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

May 31, 2013, 5:29 PM EDT

NBC Hungry for More Hannibal Serial killer drama earns a second season

The wait is over for NBC’s killer new drama Hannibal, as the Peacock on Thursday announced it has renewed the show for a second season. Based on the 1981 Thomas Harris…

May 30, 2013, 10:28 PM EDT

Mariah Carey, Nicki Minaj Split With American Idol Singers quit as Fox preps big changes for Season 13

The American Idol exodus continues apace, as pricey divas Mariah Carey and Nicki Minaj have decided to leave the show after a single season. PMK-BNC, Carey’s publicity firm, tweeted out the…

May 30, 2013, 8:57 PM EDT

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