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Television

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Upfront

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Slams 'non-premium, subprime' digital video

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they…

Why Telemundo's Boss Is Keeping His Sights Set on the Other Football

Cesar Conde takes the World Cup to ad buyers

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International…

Discovery Communications' Sales Head Turned His Corner Office Into a Shrine of Collectibles

Ready to play ball if the Yankees call

As Discovery Communications’ president of ad sales, Joe Abruzzese’s spring training comes in the form of intense preparations for the looming upfront season. But in a parallel universe his spring…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

Fox Will Fill Its American Idol Void With 24, Prison Break and Other Familiar Brands

Several movies get reboots as TV shows

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American…

NBC Looks to Reclaim the Ratings Lead With New Chicago and Blacklist Spinoffs, and More Football

Blindspot shifts to Wednesday at 8

With five returning freshman shows from last season, as well as additional prime time NFL games with Thursday Night Football, NBC has put together a 2016-17 schedule that emphasizes stability…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

Adult Swim Expands With New Daytime Digital Slate to Keep Millennials Watching

Robot Chicken will spoof The Walking Dead

As Adult Swim looks to keep its grip on millennials—it's been the No. 1 network in adults 18-34 for the past 11 years in total day viewing, where it currently…

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

'People thought, What is he thinking?'

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on…

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Turner network claims median age of 35

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday,…

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