Bill Clinton and Ricky Martin Bookend Univision's Upfront

Network-coined term 'billennial' is its target audience

It started with Bill Clinton, ended with Ricky Martin and mixed in some news, sports and telenovelas. It was Univision's upfront presentation Tuesday at the Lyric Theater in New York's…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

As It Builds Momentum, ABC Stays the Course With a Conservative Fall Schedule

Network keeps four nights intact, plans Muppets update for fall

After a season in which ABC gained a lot of momentum, thanks in large part to its Shonda Rhimes-fueled TGIT lineup and freshman hits like Black-ish and Fresh Off the Boat,…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said…

Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out. After all, while the network had fallen to fourth place among adults 18-49 this…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

Azteca America Will Build Hispanic Audience Platform for Advertisers

Mexican-owned U.S. network will announce new tech at Upfront

At its upfront presentation later today, Azteca America will unveil new technology to integrate linear and digital video account planning, and it claims to be the first U.S. broadcaster to…

Fox Moves Empire to Fall, Announces Final Season of American Idol

Eagerly-awaited X-Files revival coming in January

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…