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Upfront

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

Fox Will Premiere All 16 of Its Fall Series During a 1-Week Blitz

September rollout includes Exorcist, Lethal Weapon reboots

'Tis the season for fall premiere dates. NBC released its plans yesterday, and now Fox has announced when its new and returning shows will debut this fall. While most networks save…

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

Network president explains big swing

CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time…

Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone

And that upfront sales are strong

In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the…

75 Percent of Networks Will Use C7 Advertising Metric for Upfront Deals

VAB survey caps shift after decade using C3

Step aside, C3. Your upfront reign is over. Around 75 percent of broadcast and cable networks will use Nielsen's C7 metric as their primary currency for this year's upfront deals, according…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

The CW Extends Affiliate Agreement With Tribune in 12 Markets Ahead of Upfront Negotiations

But Chicago's WGN-TV is going independent

The CW has completed an essential piece of business prior to beginning upfront negotiations, and we're not talking about last week's presentation to buyers. This morning, The CW and Tribune Media…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

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