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Upfront

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

The CW Extends Affiliate Agreement With Tribune in 12 Markets Ahead of Upfront Negotiations

But Chicago's WGN-TV is going independent

The CW has completed an essential piece of business prior to beginning upfront negotiations, and we're not talking about last week's presentation to buyers. This morning, The CW and Tribune Media…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

DC Comics series kick off Monday through Thursday

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series. The network's fall schedule, which it announced today ahead of its upfront presentation…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top

Network beats NBC and proves appeal with younger viewers

Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

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