Here's Why the IAB's First Podcast Upfront Was Such a Hot Event for Marketers

Branding opportunities 'hiding in plain sight'

Pouring rain, crazy humidity and a broken air conditioner didn't stop roughly 150 people from cramming into the Jerome L. Greene Performance Space in New York on Thursday afternoon for…

ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM…

NBCUniversal Finishes $6 Billion Upfront

Thanks to football and late night, NBC nets 5 percent CPM increases

NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar. "NBCUniversal has completed its upfront, securing…

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

Here Are the Premieres ABC Has in Store for This Fall

Shark Tank spinoff fills a key time slot

ABC has filled the big gap in its fall schedule, setting its Shark Tank spinoff Beyond the Tank for Tuesdays at 10 p.m. That show will replace Quantico, which the…

CBS Announces Its Fall Premiere Dates, and It All Starts With Thursday Night Football

Supergirl premieres Oct. 26

Intent on winning the season in adults 18-49, CBS is making an aggressive early move, becoming the first broadcast network to announce its fall premiere dates. The network will kick off…

Pregnancy Prompts NBC to Shift Chicago Med to Fall and Heartbreaker to Midseason

With star expecting, medical shows change places

NBC is swapping one new medical drama for another this fall. The network announced that Chicago Med, its Chicago Hope/Chicago P.D. spinoff that had been slated for midseason, will instead debut…

ABC Changes Its Fall Plans, Moves Quantico to Sundays

Drama replaces Of Kings and Prophets, but Tuesdays are uncertain

Three weeks after announcing its conservative 2015-2016 schedule, ABC is already making changes to its fall lineup.  The network is moving its new FBI drama Quantico from a planned 10 p.m.…