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Upfront

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

CBS Finishes Upfront With CPM Increases Lower Than Last Year Network says it still has the highest rates in the market

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident…

June 13, 2014, 2:56 PM EDT

At the Upfronts, Data Is Driving Deals Buyers' new motto: trust but verify

The broadcast ad market is on its feet and moving toward deals as of this week, but one thing that seems to be in much greater play this year is…

June 8, 2014, 8:18 PM EDT

CBS Puts Football on Thursday, Joel McHale May Go to Late Late No more Crazy Ones, Hostages or Intelligence

UPDATE: CBS's Les Moonves, talking to Bloomberg denies... everything, really, saying that there are a lot of people throwing hats in the ring for Craig Ferguson's old gig. And that CBS…

May 14, 2014, 4:38 PM EDT

ABC Dips a Toe Into the Programmatic Pool Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

May 13, 2014, 10:09 PM EDT

Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block Hit-maker signs 4-year contract extension with ABC Studios

It’s Shonda Rhimes’ world; everyone else just lives in it. The creator of the ABC franchise drama Grey’s Anatomy and the scorching Beltway caper Scandal is getting her very own night,…

May 13, 2014, 2:21 PM EDT

Sweeping Changes in Store at Fox Tuesday comedy block busted; Animation Domination gets ‘lively’

When the Knights of the Laptop begin to examine the fall broadcast schedule in earnest, expect a deluge of think pieces on how, after a seemingly robust return to form…

May 12, 2014, 9:14 AM EDT

Upfront Uproar: NBC Guts Thursday Night Comedies, Shifts The Blacklist Big changes in store for fall

On the verge of winning its first seasonal ratings crown in a decade, NBC still has a lot of work to do if it’s going to repeat its title run…

May 11, 2014, 3:37 PM EDT

When Make-Goods Aren't Good Enough As ratings plummet, broadcasters and buyers pledge to innovate

The decline of broadcast TV ratings recalls Hemingway’s description of stumbling into bankruptcy, inasmuch as the phenomenon has happened “gradually, then suddenly.” Over the last seven seasons, the Big Four…

April 29, 2014, 6:00 AM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

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