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Television

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Upfront

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

Finishes up a tough year for buyers

The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time,…

Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon

Network had big CPM, volume gains

After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around. The Fox Networks Group—which includes Fox, Fox Sports, FX, FXX, National…

The Upfront Is Alive and Well, and That's Good for the Whole Buy-Sell Ecosystem

Strong marketplace seems to quiet talk of irrelevance

Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow. Here's a refreshing "independent" thought: For the first time…

ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

CPM increases in the 9%-10% range

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront…

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Volume up 2% to 3%

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in…

ABC Sets Fall Premiere Schedule, Including Its New Kiefer Sutherland Drama

Designated Survivor debuts Sept. 21

A week after the other four broadcast networks locked in their fall premiere dates, ABC is finally ready to join the party. The network announced the fall debuts for its returning…

CBS Makes Good on Leslie Moonves' Vow of Double-Digit CPM Increases

First broadcaster to finish upfront business

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish…

CBS Partners With McDonald’s and Coca-Cola for First Carpool Karaoke Integration

Selena Gomez segment kicks off summer sweepstakes

As The Late Late Show With James Corden's Carpool Karaoke has become a viral sensation, CBS had been eagerly looking to cash in on its success. On Monday night, the network…

Cable TV and Digital Advertising Jumped in May Heading Into Upfronts

New data shows 16 percent scatter market increase

TV and digital advertising got a bit of a boost in May going into this year's upfronts, according to new data from Standard Media Index. In the findings from SMI, which…

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