You don’t have loads of Spanish-language media experience under your belt. ¿Habla Español? [Laughs] I don’t speak Spanish. I understand enough of it, having spent some time running Telemundo, and I…
Spanish-language broadcasters raked in a record $2.15 billion in 2011-12 upfront commitments, but executives at Univision and Telemundo believe that many marketers are still guilty of undervaluing the Hispanic TV…
CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and…
After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…
There are a few stray deals to wrap before a final 2011-12 tally may be formulated, but for all intents and purposes, the upfront marketplace is closed for business. All told,…
If it hasn’t sunk in, you’re thick or, possibly, racist. Either way, you’ve blown a huge opportunity: America is becoming a Latin nation. That’s the headline of the 2010 U.S.…
While the 2011-12 upfront will be remembered for the sheer volume of dollars secured by the networks, one media agency titan won’t be looking back fondly on the spring selling…
Each May the digital video sales executives squawk about stealing ad dollars from television, as the national TV buyers begin gathering budgets in advance of the upfront market. But again…
Despite being well on the way to wrapping one of the most lucrative upfront periods in TV history, media buyers are seeing signs that the ad boom may not be…
Broadcast’s time at the upfront table is up, as ABC, CBS and NBC on Thursday closed out their respective negotiations. According to media buyers, ABC had nailed down average CPM gains…
