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Television

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Upfront

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Will include various Disney and Fox networks

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected…

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

IFC Doesn't Want to Chase Millennials, or Even Say That Word

Mission remains to go against the grain

IFC has always prided itself on going against the grain—the network proudly boasts the tagline "Always On. Slightly Off." And during its upfront presentation this afternoon, president Jennifer Casserta said…

Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to…

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

Plus, 5 other programming and ad sales initiatives

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the…

AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead

With new shows, network targets millennials every Sunday

AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of…

What's Causing Vice's Huge Fluctuations in Web Traffic?

It rebounded in March after a steep drop in February

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last…

TV One Just Nabbed the Cable Rights for Fox's Smash Hit 'Empire'

Network renews 7 series, green-lights 7 more

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is…

This Media Network Is Taking Its Storytelling Directly to Advertisers

With GlassWorks, Azteca sees future of branded content

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of…

Freeform Is Branching Out Into Late Night and Short-Form Content

New Marvel series highlights former ABC Family's upfront

The network formerly known as ABC Family not only has a new name, having relaunched in January as Freeform, it also has plans to branch out into late night and make a major…

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