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Television

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Upfront

Sunday Night Football Is the Season's Top-Rated TV Show, Again

NFL scores 5 of the top 20 spots, Empire is No. 2

In the last four TV seasons, three different networks have won the top spot among adults ages 18 to 49. But during the same period, just one broadcast program has…

Some New Fall Shows Might Not Stand a Chance Because of Bad Time Slots

TV's worst times claim new victims

After the broadcast networks trotted out their fall schedules at this month's upfronts, much of the focus was on the most promising freshman shows, setting up fall's biggest time-slot battles. Many…

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

WE tv Offers Advertisers 'Unprecedented' Access to Its Star, David Tutera

Via its new comprehensive sponsorship opportunity, WE Suite

Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera. The star of the cable network's David Tutera's Celebrations, is at…

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

NBCU Cable Upfront Was a Spectacle That Packed in 168 Stars

Kardashians, housewives, wrestlers and shahs

At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all.…

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